Dr PRATIBHA GIRI
MIB, MCom, PhD
ASSOCIATE PROFESSOR
MIB, MCom, PhD
ASSOCIATE PROFESSOR
Articles in Journals
| Sl.No. | Title | Name of Journal / Vol. No. / Issue No. / Page Nos | ISSN No. | Date Published |
| 1 | A Road to Become Successful in The Fashion Industry of China: A Case Study of Zara | ECS Transactions / 107 / 1 / 18227 - 1823 | 1938-5862 | 06-Dec-2021 |
| 2 | The Impression of Emotional Intelligence on University Students? Academic Performance | International Journal of Recent Technology and Engineering (IJRTE) / 8 / 3 / 2171 - 2178 | 2277-3878 | 25-Sep-2019 |
Books/ Book Chapter/Case Study
| Sl.No. | Title | Author Names(s) | ISBN No. | Month Year |
| 1 | AI-Enabled Agile Internet of Things for Sustainable FinTech Ecosystems | BABITA JHA,DEEPAK JHA, PRATIBHA GIRI,GUNEET KAUR, SANDEEP KAUTISH, USHA BADHERA | 1668441764 | / |
| 2 | International Conference on Smart and Sustainable Technologies in Energy and Power Sectors | TAPAS DAS,AMRITA CHAURASIA, DEEKSHA GUPTA GANGULY, PRATIBHA GIRI, SESHANWITA DAS,IEEE | 978-1-6654-6414-7 | / |
| 3 | Concepts, Technologies, Challenges, and the Future of Web 3 | BABITA JHA,DEBORA DHANYA A, DEEPAK JHA, PRATIBHA GIRI,GUNEET KAUR, POOJA LEKHI | 9781668499191 | / |
| 4 | 2nd International Conference on Automation, Computing and Renewable Systems, ICACRS 2023 - Proceedings, 2023 | PRATIBHA GIRI,IEEE, RANA, P., SHUKLA, T.D, THULASIMANI, T, VANISRI, S | 979-8-3503-4024-2 | / |
| 5 | Ninth International Conference on Science Technology Engineering and Mathematics (ICONSTEM), Chennai, India | PRATIBHA GIRI,I. A. KARIM SHAIKH, IEEE, J. MASIH, J. SRIDEVI, M. V. R. PRASAD, P. THAMARAISELVI | / | |
| 6 | Human-Machine Collaboration and Emotional Intelligence in Industry 5.0 | MARK DAVID DEVANESAN,BABITA JHA, DEEPAK JHA, PRATIBHA GIRI,NITENDRA KUMAR | / | |
| 7 | AI, Blockchain, and Metaverse in Hospitality and Tourism Industry 4.0: Case Studies and Analysis | DEBORA DHANYA A,BABITA JHA, DEEPAK JHA, PRATIBHA GIRI,ADEL BEN YOUSSEF, PUSHAN KUMAR DUTTA, RUCHI DOSHI | 978-104011988-4 | / |
| 8 | IEEE Xplore | TAPAS DAS,ARNAB CHATTERJEE, PRATIBHA GIRI, SESHANWITA DAS,SAIDIA JEELANI | 979-8-3503-6468-2 | / |
| 9 | Second International Conference Computational and Characterization Techniques in Engineering & Sciences (IC3TES) | TAPAS DAS,ARNAB CHATTERJEE, PRATIBHA GIRI, SESHANWITA DAS,SAIDIA JEELANI | 979-8-3503-6468-2 | / |
| 10 | Multiple-Criteria Decision-Making (MCDM) Techniques and Statistics in Marketing | PRATIBHA GIRI,VAIBHAV SHARMA,SARANYA GOEL, THEODORE TARNANIDIS VASILEIOS ISMYRLIS,VIJAYA KITT | 9798369391228 | / |
| 11 | Strategic Brand Management in the Age of AI and Disruption | PRATIBHA GIRI,AHMAD ALBATTAT, ALEX SAJAN, ARMAN KHAN, MOHAMAD-NOOR SALEHHUDDIN SHARIPUDIN, ZAHID HUSSAIN | 10.4018/979-8-3693-9461-8 | / |
| 12 | Navigating AI and the Metaverse in Scientific Research | PRATIBHA GIRI,ALI SORAYYAEI AZAR, AMRIK SINGH, MOHAMMED H. ALAQAD, SAUMYA RAMAN KANDPAL | 9798337303406 | / |
| 13 | Adapting Global Communication and Marketing Strategies to Generative AI | MARK DAVID DEVANESAN,BABITA JHA, DEEPAK JHA, PRATIBHA GIRI,BOECHAT, ANNA CAROLINA, ROSÁRIO, ALBÉRICO TRAVASSOS | / |
Participation in Seminars/Conferences/Symposium
| Sl.No. | Name of the Conference /Seminar /Symposium | Type of Program | Title of the Article | Role | Venue/Place | Date |
| 1 | NATIONAL CONFERENCE ON Social Work Practices and Sustainable Consumption during Covid-19 | CONFERENCES | A study on Indian Donation Based Crowd Funding Platform(s) During Covid 19 | PRESENTER) | CBL UNIVERSITY BHIWANIBHIWANI | 04/10/2021 |
| 2 | International Conference | CONFERENCES | A road to become successful in the fashion industry of China: A case study of Zara | PRESENTER) | Spast Foundation And Associated Partner InstitutionsOnline | 29/11/2021 |
| 3 | International Conference | CONFERENCES | Five years of Demonetization and its Impact on India Economy | PRESENTER) | Sanjay Bhokare Group Of Institutions MirajMIRAJ | 24/06/2022 |
| 4 | International Conference on Commerce, Management, Arts and Engineering | CONFERENCES | Emerging Trends In Block Chain Technology | PRESENTER) | St. Ann's College of Engineering, HyderabadOnline | 29/09/2022 |
| 5 | International Conference on Multidisciplinary Research and Latest Innovation and | CONFERENCES | Future of Cryptocurrency in India | PRESENTER) | KJEI Trinity College of Engineering and Research Pune and Institute of Social Reforms and Higher Education UP | 17/12/2022 |
| 6 | International Conference | CONFERENCES | A Study To Examine The Relevance Of Radical Candor-Caring Personally While Challenging Directly As A Culturalchange Agent In An Organization | PRESENTER) | Bangalore | 23/03/2023 |
| 7 | International Conference Sustainable Business Practices And Innovative Models - 2023 | CONFERENCES | A Study On The Effect Of Instagram Marketing On Fashion Industry During Covid | PRESENTER) | Bangalore | 25/03/2023 |
| 8 | International Conference Sustainable Business Practices And Innovative Models - 2023 | CONFERENCES | A Study On Impact Of Brand Credibility On Sales And Perception Of The Brand | PRESENTER) | Bangalore | 23/03/2023 |
| 9 | International Conference On Sustainable Business Practices And Innovative Models | CONFERENCES | MODERATOR) | 25/03/2023 | ||
| 10 | International Conference Sustainable Business Practices And Innovative Models - 2023 | CONFERENCES | A study correlation between marketing and Financial performance of fortune 500 companies | PRESENTER) | Bangalore | 23/03/2023 |
| 11 | International Conference | CONFERENCES | Role Of Artificial Intelligence In Marketing | PRESENTER) | Gl Bajaj Institute Of Technology And Management Greater NoidaBangalore | 30/06/2023 |
| 12 | International Conference on Automation, Computing and Renewable Systems (ICACRS-2023) | CONFERENCES | Predicting Work Environment and Job Environment Among Employees using Transfer Learning Approach | PRESENTER) | Mount Zion College Of Engineering And Technology | 11/12/2023 |
| 13 | SIMS 14 ANNUAL INTERNATIONAL RESEARCH CONFERENCE | CONFERENCES | Blockchain Technology: POW Vs POS Consensus Mechanism | PRESENTER) | SYMBIOSIS INSTITUTE OF MANAGEMENT STUDIES PUNEPUNE | 13/12/2023 |
| 14 | International Conference on Recent Advancement in Engineering Management and Technology | CONFERENCES | Study and Analysis of factors influencing FDI in Indian Commercial Real Estate Industry | PRESENTER) | Mangalmay Institute of Engineering and TechnologyGreater Noida | 20/01/2024 |
| 15 | International Conference On Recent Advancement In Engineering Management And Technology | CONFERENCES | Factors Affecting Consumer Food Choices Towards Sustainable Food Products | PRESENTER) | MANGALMAY INSTITUTE OF ENGINEERING AND TECHNOLOGYGREATER NOIDA | 20/01/2024 |
| 16 | International Conference On Recent Advancement In Engineering Management And Technology | CONFERENCES | Study of Influencer Marketing in the Digital Era | PRESENTER) | MANGALMAY INSTITUTE OF ENGINEERING AND TECHNOLOGYGREATER NOIDA | 20/01/2024 |
| 17 | International Conference on Recent Advances in Science, Engineering, Technology and Management [ICRASETM-2024] | CONFERENCES | Leveraging Artificial Intelligence in Human Resources | PRESENTER) | Sanjay Bhokare Group of Institutions MirajMiraj Maharashtra | 22/03/2024 |
| 18 | International Conference on Recent Advances in Science, Engineering, Technology and Management [ICRASETM-2024] | CONFERENCES | The Effect Of Digital Marketing On Consumer Behaviour | PRESENTER) | Sanjay Bhokare Group of Institutions MIRAJ MAHARASHTRAMIRAJ MAHARASHTRA | 22/03/2024 |
| 19 | International Conference On Contemporary Issues In Management (Iccim)-2024 | CONFERENCES | Impact of consumer behavior on customized clothing | PRESENTER) | Lloyd Group of Institutions, Greater NoidaGREATER NOIDA | 15/03/2024 |
| 20 | National Conference On Evoving World Of Business | CONFERENCES | Generation Z Awareness Of Green Finance As An Investment Avenue | PRESENTER) | INSTITUTE OF MAEKETING AND MANAGEMENTNEW DELHI | 19/04/2024 |
| 21 | 2024 Second International Conference Computational and Characterization Techniques in Engineering & Sciences (IC3TES) Lucknow, India. Nov 15-16, 2024 | CONFERENCES | Human Bias in Algorithmic Trading: Evaluating Behavioral Finance Impacts on Automated Systems | PRESENTER) | INTEGRAL UNIVERSITY LUCKNOW | 15/11/2024 |
| 22 | 2024 Second International Conference Computational and Characterization Techniques in Engineering & Sciences (IC3TES) Lucknow, India. | CONFERENCES | Utilizing Machine Learning to Analyze Investor Sentiment and Detect Market Anomalies | PRESENTER) | INTEGRAL UNIVERSITY LUCKNOW | 15/11/2024 |
| 23 | 2nd International Conference on Sustainable Business Practices and Innovative Models (ICSBPIM) | CONFERENCES | 2nd International Conference on Sustainable Business Practices and Innovative Models (ICSBPIM) | CHAIR) | CHRIST (Deemed to be University)GHAZIABAD | 23/04/2025 |
| 24 | 3 International Conference on Advances in Computation Communication and Information Technology | CONFERENCES | Evaluating the impact of Remote Work Studies on Employee Performance and Retention in IT Companies | PRESENTER) | MANAV RACHNA INTERNATIONAL INSTITUTE OF RESEARCH AND STUDIESFARIDABAD | 31/10/2025 |
| 25 | INTERNATIONAL CONFERENCE ON ACHEIVING A SUSTAINABLE FUTURE THROUGH INNOVATIONS IN BUSINESS,IT ,GOVERNANCE AND EDUCATION IN DIGITAL LANDSCAPE | CONFERENCES | CREATIVE INDUSTRIES IN THE AGE OF GIG WORK AND DIGITAL PLATFORMS | PRESENTER) | INTEGRATED INSTITUTE OF MANAGEMENT AND TECHNOLOGYGHAZIABAD | 06/02/2026 |
Invited Talks
| Sl.No. | Titel of the Program | Name of the Program | Date | Name of the Institution |
| 1 | Interpersonal Relationships | Guest Lecture | 30/04/2022 | NCR Institute of Medical Sciences |
| 2 | Role of Assertive Communication in Interpersonal Relationship | Guest Lecture | 14/02/2023 | NCR Institute of Medical Sciences |
| 3 | Increasing Interpersonal Success through Self Awareness | GUEST LECTURE | 18/01/2024 | NCR Institute Of Medical Sciences |
| 4 | Self Awareness | GUEST LECTURE | 15/03/2025 | NCR INSTITUTE OF MEDICAL SCIENCES |
Patents
| Sl.No. | Title of Invention | Inventor(s) | Filing Date |
| 1 | MODEL BETWEEN MIND SHARE BRANDING FACTORS AND TRUSTWORTHINESS | BABITA JHA, GAURAV GUPTA, MAHESH CHANDRA JOSHI, PANKAJ DHAUNDIYAL, PRATIBHA GIRI | 28-Nov-2021 |
| 2 | METHOD OF ENHANCING QUALITY OF SERVICES IN CLOUD COMPUTING ENVIRONMENT USING LOAD BALANCER | AKHILESH TIWARI, DEEKSHA GUPTA GANGULY, PRATIBHA GIRI, SESHANWITA DAS, SHIVANI CHAUDHRY, TAPAS DAS | 05-Feb-2022 |
| 3 | BRAND REVIEW SCALE FOR BRAND MANAGEMENT | PANKAJ DHAUNDIYAL, PRATIBHA GIRI | 10-Jul-2022 |
| 4 | CREDIT CARD FRAUD DETECTION USING PYTHON AND MACHINE LEARNING | DEBORA DHANYA A, PRATIBHA GIRI, RANJEET KUMAR MISHRA , SESHANWITA DAS, SURBHI SRIVASTAVA, TABASSUM , TAPAS DAS | 20-Aug-2022 |
| 5 | THE CONTRIBUTION OF SMALL SCALE AND RETAIL BUSINESSES IN THE GROWTH AND DEVELOPMENT OF THE INDIAN ECONOMY | PRATIBHA GIRI | 11-Apr-2023 |
| 6 | Efficient and analysis the impact of corporate social responsibility on business performance in India | BABITA JHA, DEBORA DHANYA A, PRATIBHA GIRI | 04-Apr-2023 |
Research Project
| Sl.No. | Name of the Research Project | Investigator(s) | Sponsors | Internal/External |
| 1 | "Startup Seeds: Inspiring Entrepreneurship with Emerging Technologies in Government Schools of Ghaziabad” | DEEPAK JHA,ABHINAV KATARIA,BABITA JHA,PRATIBHA GIRI | Internal |
Workshop/FDP/Training programme
| Sl.No. | Name of the Workshop/FDP/Training programme | Name of Organiser | Level | Role | Date |
| 1 | AI & Innovation: Synergy of Media , Technology and Management | IMS GHAZIABAD, IMS GHAZIABAD | National | Participant | 28/11/2025 |
| 2 | INNOVATION THROUGH KNOWLEDGE: Role of Research, Patents & Copyrights in NAAC Accreditation Excellence | SCHOOL OF BUSINESS AND MANAGEMENT, | Participant | 13/11/2025 | |
| 3 | Empowering Ethical Advertising | Indian Institute of Mass Communication Deemed to be University (IIMC), in collaboration with the Advertising Standards Council of India (ASCI) Academy, Indian Institute of Mass Communication Deemed to b | National | Participant | 04/07/2025 |
| 4 | ANALYTICS IN MARKETING | GREAT LEARNING, GREAT LEARNING | International | Participant | 26/05/2025 |
| 5 | Empowering Educators: Innovative pedagogies for a Transformational Tomorrow | SCHOOL OF BUSINESS AND MANAGEMENT, | Institutional | Participant | 19/05/2025 |
| 6 | EMPOWERING EDUCATORS ON LEARNER CENTRED ANDRAGOGIES:STRATEGIES FOR EFFECTIVE IMPLEMENTATION IN BUSINESS EDUCATION | SCHOOL OF BUSINESS AND MANAGEMENT(BBA), | Institutional | Participant | 25/04/2025 |
| 7 | Work Smarter Not Harder: Time Management for Personal and Professional Productivity | University of California , University of California | International | Participant | 17/08/2024 |
| 8 | HED TRAINING on Mindfulness and Digital Detox | Christ(Deemed to be University),Delhi-NCR, | Institutional | Invited Resource Person/Trainer | 03/07/2024 |
| 9 | Strategic Integration of Digital Innovations and AI in Education,Research and Professional Development | Christ(Deemed to be University),Delhi-NCR, | Institutional | Participant | 24/06/2024 |
| 10 | FDP ON"Effective Teaching Learning Enhancement Training | SCHOOL OF BUSINESS AND MANAGEMENT, | Institutional | Organiser & Participant | 18/06/2024 |
| 11 | Capacity Building Workshop on Learner Centered Approach | CAPS AND TLEC Christ(Deemed to be University),Delhi-NCR, | Institutional | Participant | 03/05/2024 |
| 12 | Research Tools and Methodologies | SCHOOL OF BUSINESS AND MANAGEMENT, | Participant | 27/04/2024 | |
| 13 | COURSE ON INTERNATIONAL BUSINESS MANAGEMENT | UNIVERSITY OF LONDON, University of LONDON | International | Participant | 04/10/2023 |
| 14 | FDP ON Applications of Python in Business and Management | SCHOOL OF BUSINESS AND MANAGEMENT, | Institutional | Participant | 01/07/2023 |
| 15 | FDP on "Tech Savvy Educators: Embracing Digital Tools for Enhanced Teaching and Learning" | Christ(Deemed to be University),Delhi-NCR, | Institutional | Participant | 21/06/2023 |
| 16 | FDP ON SKILLS REENGINEERING IN BUSINESS MANAGEMENT | DEPARTMENT OF MASTERS OF BUSINESS ADMINISTRATION , ANDHRA LOYOLA INSTITUTE OF ENGINEERING AND TECHNOL | National | Participant | 23/05/2023 |
| 17 | Research Methodology & Hands on Data Analysis | CMR INSTITUTE OF TECHNOLOGY, Bengaluru, CMR INSTITUTE OF TECHNOLOGY, Bengaluru | National | Participant | 22/05/2023 |
| 18 | Workshop on "Time series and Panel Data Analysis" | School of Business and Management, CHRIST (Deemed to be University), Delhi-NCR, Ghaziabad, India in association with Virginia Commonwealth University, USA, | International | Participant | 23/03/2023 |
| 19 | Women-led entrepreneurship: Barriers and opportunity | Amity University Greater Noida, | National | Participant | 09/12/2022 |
| 20 | Leadership Development Programme: Leadership Conversations | CHRIST(Deemed to be University)Bangalore, | Institutional | Participant | 06/09/2022 |
| 21 | "Quality Assurance in Management Education" | SCHOOL OF BUSINESS AND MANAGEMENT, | Institutional | Participant | 29/06/2022 |
| 22 | SERVENT LEADERSHIP:AWARENESS | CHRIST(Deemed to be University)Delhi-NCR, | Institutional | Invited Resource Person/Trainer | 22/06/2022 |
| 23 | Enhancing Teaching &Learning: Journey from being Good to Great | CHRIST(Deemed to be University)Delhi-NCR, | Institutional | Participant | 22/06/2022 |
| 24 | Leveraging the power of Teaching Pedagogy: Through case study Method | Faculty of Management Studies at SRM IST DELHI-NCR Campus, | National | Participant | 20/06/2022 |
| 25 | Emerging and Innovative approach in Management, IT & Communication in Teaching and Research | IIMT College of Management in collaboration with Indian Economic Association , IIMT College of Management in collaboration with I | Regional | Participant | 09/06/2022 |
| 26 | 'Meta-Analysis, Bibliometric Analysis and Systematic Literature Review' | SCHOOL OF BUSINESS AND MANAGEMENT, | Institutional | Organiser & Participant | 20/05/2022 |
| 27 | Women Entrepreneurship: Opportunities from Ideation to Implementation | AICTE Training and Learning (ATAL) Academy, Entrepreneurship Development Institute of India | National | Participant | 25/10/2021 |
| 28 | Lean Thinking for Sustainable Business Practices | AICTE Training and Learning (ATAL) Academy, SRM Institute of Management and Technology | National | Participant | 16/08/2021 |
Awards/Achievements/Others
| Sl.No. | Name of the Awards/Achievements/Others | Description | Organisation | Month/ Year |
| 1 | BEST PAPER AWARD in a national conference | The Impact of Emotional Advertising towards Purchase Intention of Home Appliances Products in India | Apeejay School of Management New Delhi | 02 February 2024 |
| 2 | Best Paper Award In A National Conference | Generation Z Awareness Of Green Finance As An Investment Avenue | Institute Of Marketing Management Newdelhi | 19 April 2024 |