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Dr HARPREET KAUR

MCom, PhD


COMMERCE (NCR)
SCHOOL OF COMMERCE, FINANCE AND ACCOUNTANCY
DELHI NCR CAMPUS

Sl.No. Title Name of Periodical Periodicity Date
Sl.No. Title Name of Journal Date of Publication Volume No/Issue No/Page No
1 Creating a Sustainable Future: Insights into Brand Marketing in the Luxury Fashion Industry Cogent Business & Management 28-Feb-2024 / /

Additional information

Category
Sole Authored /Co Authored
Author Name (s) HARPREET KAUR,SHRUTI CHOUDHARY,ADARSH MANOJ,MUSKAN TYAGI
Title of Article Creating a Sustainable Future: Insights into Brand Marketing in the Luxury Fashion Industry
Name of Journal Cogent Business & Management
Volume No
Issue No
Page No
URL https://www.tandfonline.com/action/journalInformation?journalCode=oabm20
Date of Publication 28-Feb-2024
2 Demographic influences on consumer decisions in the banking sector: evidence from India Journal Of Financial Services Marketing 11-Nov-2019 24 / /

Additional information

Category
Sole Authored /Co Authored
Author Name (s) HARPREET KAUR,SANGEETA ARORA
Title of Article Demographic influences on consumer decisions in the banking sector: evidence from India
Name of Journal Journal Of Financial Services Marketing
Volume No 24
Issue No
Page No
URL http://www.palgrave.com/gp/journal/41264
Date of Publication 11-Nov-2019
3 Demographic influences on consumer decisions in the banking sector: evidence from India Journal Of Financial Services Marketing 11-Nov-2019 24 / /

Additional information

Category
Sole Authored /Co Authored
Author Name (s) HARPREET KAUR,SANGEETA ARORA
Title of Article Demographic influences on consumer decisions in the banking sector: evidence from India
Name of Journal Journal Of Financial Services Marketing
Volume No 24
Issue No
Page No
URL http://www.palgrave.com/gp/journal/41264
Date of Publication 11-Nov-2019
4 Exploring the bank selection criteria in India: scale development and validation International Journal of Bank Marketing 25-Apr-2019 37 / 3 /

Additional information

Category
Sole Authored /Co Authored
Author Name (s) HARPREET KAUR,SANGEETA ARORA
Title of Article Exploring the bank selection criteria in India: scale development and validation
Name of Journal International Journal of Bank Marketing
Volume No 37
Issue No 3
Page No
URL https://www.emerald.com/insight/publication/issn/0265-2323
Date of Publication 25-Apr-2019
Sl.No. Title URL Subject Month Year
Sl.No. Type of Book Title Title of Book/Chapter/Article/Case Study) ISBN Month Year
1 Conference Proceedings International Conference on Global Business and Societal Reset International Conference on Global Business and Societal Reset 978-3-96492-479-7 Aug-2022

Additional information

Type of Book Conference Proceedings
Type of Work Book
Sole Authored/Co Authored Co-Authored
Author Name (s) CHABI GUPTA,SANJAY RASTOGI,HARPREET KAUR
Title of Book International Conference on Global Business and Societal Reset
Title of Book/Chapter/Article/Case Study) International Conference on Global Business and Societal Reset
Month/Year Aug/2022
ISBN 978-3-96492-479-7
Pages
Publishing Company/Institution Weser Books Germany
Level International publisher
Sl.No. Type of Book Title Title of Chapter/Article ISBN Month Year
1 Conference Proceedings Digital India: Reflections and Practice. Advances in Theory and Practice of Emerging Markets The Driving Forces Behind Customer Retention in a Digitized World: Evidence from India (A Partial Least Squares Approach) 2522-5006 Jun 2018

Additional information

Type of Book Conference Proceedings
Type of Work Chapter
Sole Authored/Co Authored Co-Authored
Author Name (s) HARPREET KAUR,SANGEETA ARORA, ARPAN KUMAR KAR,SHUCHI SINHA,M. P. GUPTA
Title of Book Digital India: Reflections and Practice. Advances in Theory and Practice of Emerging Markets
Title of Book/Chapter/Article/Case Study) The Driving Forces Behind Customer Retention in a Digitized World: Evidence from India (A Partial Least Squares Approach)
Month/Year Jun/2018
ISBN 2522-5006
Pages 1 - 32
Publishing Company/Institution Springer Cham
Level International publisher
Sl.No. Type of Book Title Title of Case Study ISBN Month Year
Sl.No. Title Abstract Objectives Type Sponsors
Sl.No. Title Place of Publication ISBN No. Month Year
Sl.No. Type of Program Role Name of Program Title of Paper Date Organising Institution Level
1 Conference Presenter 3rd International Marketing Conference (iMarC III) Linkages between filter bubble phenomenon and social media: A bibliometric approach 30/01/2024 Indian Institute of Management, Shillong International
2 Conference Presenter 7 International Conference On Navigating the Future: The Triple Bottom Line Approach Factors affecting the adoption of mobile payment services during the COVID-19 pandemic 19/01/2024 Chetana?s Institute of Management & Research International
3 Conference Presenter Management Case Conference (MCC 2023) From Food to Finance: Zomato's Journey through the UPI Dilemma in the Indian Digital Payment Market? 03/11/2023 CIMP International
4 Conference Presenter International Conference on New Paradigms in Economy, Commerce and Society Envisioning Industry 5.0 and Society 5.0 Personalised Marketing Techniques: A Systematic Review using Gough Model 10/02/2023 Christ University International
5 Conference Coordinator International Conference on New Paradigms in Economy, Commerce and Society Envisioning Industry 5.0 and Society 5.0 10/02/2023 Christ University International
6 Conference Moderator/Chair International Conference on New Paradigms in Economy, Commerce and Society Envisioning Industry 5.0 and Society 5.0 10/02/2023 Christ University International
7 Conference Moderator/Chair 16th GJ-IntConMITE 2022: Challenge of Changing Patterns in a Borderless World 29/07/2022 Gyan Jyoti Institute of Management and Technology International
8 Conference Presenter Conference on Excellence in Research and Education Social Entrepreneurship in India: mindsets and motivation and challenges 03/06/2022 Indian Institute Of Management Indore International
9 Conference Moderator/Chair CERE2022: 12th Conference on Excellence in Research and Education 03/06/2022 IIM INDORE International
10 Conference Participant 49th ISTD-IFTDO World Conference and Exhibition May 19-21, 2022, New Delhi 19/05/2022 International Federation of Training and Development Organisations - IFTDO International
11 Conference Presenter 49th ISTD-IFTDO World Conference and Exhibition May 19-21, 2022, New Delhi Rethinking transformational leadership and innovation to get organizational commitment in complex, multicultural, and global environment 19/05/2022 International Federation of Training and Development Organisations - IFTDO International
12 Conference Presenter 7th Global Leadership Research Conference 2022 Hedge Funds Herding In Currency Futures: The Polemicist Manifestation 16/02/2022 Amity Business School, Amity University International
13 Conference Presenter International conference on Global Business and Societal Reset Hedge Funds Herding: The polemicist Manifestation 05/02/2022 Christ University International
14 Conference Presenter International conference on Global Business and Societal Reset Key Indicators of a global financial crisis and its significance: An exploratory study 05/02/2022 Christ University International
15 Conference Coordinator International conference on Global Business and Societal Reset 05/02/2022 Christ University International
16 Conference Coordinator International conference on Global Business and Societal Reset 05/02/2022 Christ University International
Sl.No. Title of the Program Name of the Program Date Name of the Institution
Sl.No. Title Genre Producer Copyrights
Sl.No. Title Guide Name Institution Month Year
1 Customer Retention in the Banking Sector: Integrated Framework and Strategies Dr Sangeeta Arora Guru Nanak Dev University
Sl.No. Title Name of Student Institution Month Year
1 Decoding The Filter Bubble In Online Fashion Clothing And Accessories RUTH MATHEWS Christ University December 2020
Sl.No. Title of Invention Inventor(s) Filing Date
Sl.No. Name of the Research Project Investigator(s) Sponsors Internal/External
Sl.No. Name of the Conference/Seminar Name of Organiser Level Date
Sl.No. Name of the Workshop/FDP/Training programme Name of Oraganiser Level Date
1 Global Immersion Program Ureka Education International 06/11/2023
2 Global Immersion Program Ureka Education International 06/11/2023
3 Case Analysis and Writing CHRIST (DEEMED TO BE UNIVERSITY) Institutional 03/07/2023
4 Tech- Savvy Educators: Embracing Digital Tools for Enhanced Teaching and Learning CHRIST (DEEMED TO BE UNIVERSITY) Institutional 21/06/2023
5 PROJECT PROPOSAL WRITING CHRIST (DEEMED TO BE UNIVERSITY) Institutional 03/09/2022
6 Applications of various Tools and Tests in research CHRIST (DEEMED TO BE UNIVERSITY) Institutional 30/07/2022
7 Holistic academic development of Faculty CHRIST (DEEMED TO BE UNIVERSITY) 01/07/2022
8 Enhancing Teaching and Learning: The Journey from being Good to Great CHRIST (DEEMED TO BE UNIVERSITY) Institutional 22/06/2022
9 Re-Design Your Life SCHOOL OF COMMERCE, FINANCE, AND ACCOUNTANCY Institutional 16/05/2022
Sl.No. Name of the Awards/Achievements/Others Description Organisation Month/ Year

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