Department of BUSINESS AND MANAGEMENT NCR

Syllabus for
BBA (FinTech/Honours/Honours with Research)
Academic Year  (2023)

 
1 Semester - 2023 - Batch
Course Code
Course
Type
Hours Per
Week
Credits
Marks
BBA101-1 MANAGEMENT AND BEHAVIOURAL PROCESS Major Core Courses-I 4 4 100
BBA102-1 FINANCIAL ACCOUNTING Major Core Courses-I 4 4 100
BBFT101-1N INTRODUCTION TO FINTECH Major Core Courses-I 4 4 100
BBFT161-1N CRYPTO CURRENCY AND PAYMENTS Skill Enhancement Courses 2 2 50
COM143 ENTREPRENEURSHIP DEVELOPMENT AND SMALL BUSINESS MANAGEMENT Multidisciplinary Courses 3 3 100
COM144 FINANCIAL LITERACY Multidisciplinary Courses 3 03 100
COM146 INTRODUCTION TO EXCEL FOR MANAGERS Multidisciplinary Courses 3 3 100
DSC142 PYTHON PROGRAMMING FOR DATA SCIENCE Multidisciplinary Courses 3 3 100
ECO141-1N MARKET AND ECONOMY Multidisciplinary Courses 3 3 100
ENG181-1 ENGLISH Ability Enhancement Compulsory Courses 2 2 50
LAW144 ENVIRONMENTAL LAW Multidisciplinary Courses 3 3 100
MED141-1N MEDIA AND SOCIAL MOVEMENTS Multidisciplinary Courses 3 3 50
POL141-1N GANDHIAN THOUGHT Multidisciplinary Courses 3 3 50
POL142-1N GLOBAL POWER AND POLITICS Multidisciplinary Courses 3 3 50
PSY141 ADVERTISEMENT PSYCHOLOGY Multidisciplinary Courses 3 3 100
STA142 DATA ANALYSIS USING EXCEL Multidisciplinary Courses 3 3 100
2 Semester - 2023 - Batch
Course Code
Course
Type
Hours Per
Week
Credits
Marks
BBA101-2 FINANCIAL MANAGEMENT - 4 4 100
BBA102-2 MARKETING MANAGEMENT - 4 4 100
BBA191-2 SOCIAL CONCERN PROJECT - 2 1 50
BBFT101-2N FINANCIAL INSTITUTIONS, MARKETS AND SERVICES - 4 4 100
BBFT161-2N STRUCTURED QUERY LANGUAGE - 2 2 50
COM148N PERSONAL TAX PLANNING - 3 3 100
COM149N INVESTMENTS AND TRADING STRATEGIES - 3 3 100
COM151N DIGITAL MARKETING - 3 3 100
CSC151N VISUALIZATION TECHNIQUES USING EXCEL - 3 3 100
CSC153N INTRODUCTION TO DATABASE MANAGEMENT SYSTEMS (DBMS) - 3 03 100
ENG181-2 ENGLISH - 3 2 100
MED142 DIGITAL STORYTELLING TECHNIQUES - 3 3 50
PSY156N PSYCHOLOGY OF RELATIONSHIPS - 3 3 50
STA142N DATA ANALYSIS USING EXCEL - 3 3 100
      

    

Department Overview:

Department of Business and Management, is a premier wing of Christ (Deemed to be

University), since 1991 with a clearly defined approach for creating quality managers and

entrepreneurs required to face the challenges of the corporate sector. The department offers

undergraduate courses in Business and Administration and Masters Programme in Management

and Finance which are challenging and specifically designed to develop and enhance career

opportunities and to contribute in the dissemination of academic and applied knowledge in

business management.

Mission Statement:

VISION

Our Vision is to be an institution of excellence developing leaders serving enterprises and society

globally.

 

MISSION

Our mission is to develop socially responsible business leaders with the spirit of inquiry through

academic and industry engagement.

Introduction to Program:

The undergraduate programme in Bachelor of Business Administration in Finance Technology (BBA Fin- Tech) honours is offered by the School of Business and Management at the Delhi NCR Campus to prepare young minds with a keen interest in finance to take up challenging positions in the financial segment.  This industry led programme provides the platform to students aspiring to establish their presence in the Fin-Tech domain to train and equip to be able to meet with the challenges of a career in this sector that is witnessing a number of technological disruption led changes.

 

The Fin-Tech segment has evolved rapidly across the years, presenting exciting and challenging opportunities in domains spanning Banking, Capital Markets, Digital Finance and Alternative Finance. To meet this challenge and capitalise on these emerging opportunities the curriculum for the three year BBA Fin-Tech programme (6 Semesters), has been designed to enable the students to gain in-depth conceptual understanding and hands-on experience in the emerging Fin-Tech space as well as exposing them to the other functional areas of management. Students will be offered extensive industry exposure through various industry led and taught courses, rigorous internships in Financial Institutions, Fin-Tech start-ups, Advisory firms etc., which would be facilitated through our industry partner for this programme Edu Edge Pro Pvt Ltd and our widespread existing corporate network.

 

Students would be encouraged to pursue several value added courses to strengthen their knowledge of Finance and Technology meant to aid financial decision making. In addition to this they are also given the opportunity for interdisciplinary learning through various generic electives from the streams of Economics, Psychology, Sociology, Social Work, Law, Media Studies, Hotel Management and Computer Applications. Aimed at the holistic development of the students, the Department facilitates students’ participation in various National and International fests besides conducting several curricular and co-curricular activities through clubs and associations. Students are also encouraged to participate in community development initiatives to sensitise them to the community needs.

Program Objective:

Programme Outcome/Programme Learning Goals/Programme Learning Outcome:

PLO1.1: Evaluate initiatives to address social issues

PLO1.2: Assess business actions from ethical perspectives

PLO2.1: Analyse concepts/theories of management

PLO2.2: Interpret business decisions with cross functional lens

PLO3.1: Develop professional presentation

PLO3.2: Develop business documents demonstrating effective written skills

PLO4.1: Interpret the business problem

PLO4.2: Propose possible solutions with their implications

Programme Specific Outcome:

PLO5.1: Discuss the field of finance technology

PLO5.2: Propose technology-based solutions to aid financial decisions

Programme Educational Objective:

PEO1: NA
Assesment Pattern

CIA-1: 20 marks

CIA-2 (MSE): 50 marks (converted to 25 marks)

CIA-3: 20 marks

Attendance: 5 marks

ESE: 50 marks (converted to 30 marks)

Total: 100 marks

Examination And Assesments

The assessment is done through Continuous Internal Assessment, Mid-Semester Examination and End-Semester Examination.

BBA101-1 - MANAGEMENT AND BEHAVIOURAL PROCESS (2023 Batch)

Total Teaching Hours for Semester:60
No of Lecture Hours/Week:4
Max Marks:100
Credits:4

Course Objectives/Course Description

 

Course Description: The course focus on developing an understanding about managing human behaviour at the workplace for achieving organizational effectiveness. The course has been designed to provide valuable insights into the functions of modern-day managers. It involves tracing the historical evolution of management thoughts, exploring the concepts, principles and behavioural processes of management. The course provides an overview of human behaviours at individual, group and organization level.

Course Objectives: 

•To explain the basic concepts, principles and theories of management

•To examine the broad essential functions of a manager

•To identify the challenges posed by of globalization, diversity and ethics on today’s manager

•To analyse the individual’s personality, learning, attitudes and perceptions and its impact on their work behaviour

•To compare and contrast motivation and leadership styles of managers

•To assess the dynamics of group behaviours and its influence on group effectiveness

 

Learning Outcome

CO1: Summaries the essential managerial functions for the organizational effectiveness.

CO2: Identify the impact of challenges posed by of globalization, diversity and ethics on managerial effectiveness.

CO3: Analyse the individual differences and its implications in the organisation.

CO4: Assess factors that motivate individuals at the workplace.

CO5: Evaluate various leadership styles that enhance group effectiveness.

Unit-1
Teaching Hours:10
INTRODUCTION TO MANAGEMENT
 

Definition – nature, process and significance of management – Role of managers – Managerial Skills and Roles - Evolution of Management Thought: Classical Management Approaches, Behavioural Management Approaches, Quantitative Management Approach, Modern Management Approaches - Management as a Science or Art - Management as a profession- Administration and Management- Functions of Management – Functional Areas of Management. Challenges for 21st Century Business Managers.

 

Unit-2
Teaching Hours:10
PLANNING AND DECISION MAKING
 

Planning - Nature and Importance of Planning- Types of Plans - Levels of Planning - Steps in planning - Making Effective Plans- Objectives and Management By Objective (MBO) –Management By Exception (MBE) - Policy and Strategy-.Organizing - Nature and purpose -Principles of Organization - Types of Organization - Organizational Structure and Design – Line, Staff and functional authority – responsibility and Accountability - Principles of Delegation - Steps - Centralization Vs Decentralization – Factors determining the degree of Decentralization of authority.

 

Unit-3
Teaching Hours:6
CONTROLLING
 

Controlling - Concept, Nature and Importance - Essentials of Control - Requirements of an Effective Control System – Behavioural Implications of Control – Techniques of Managerial control.

 

Unit-4
Teaching Hours:8
INTRODUCTION TO ORGANISATIONAL BEHAVIOUR
 

Definition of Organizational Behaviour, OB as systematic study, Contribution from other disciplines, OB Model/Framework- Individual, Group and Organisational Level.

 

Unit-5
Teaching Hours:10
UNDERSTANDING INDIVIDUAL BEHAVIOUR
 

Personality - Defining and Measuring Personality, Determinants of Personality, The Big Five Personality Model, Learning: Meaning of Learning; Theories of Learning- Classical Conditioning, Operant Conditioning, Cognitive Theory, Social Learning Theory, Principles of Learning; Attitude-Components of Attitude- ABC model, Work Attitudes- Job Satisfaction and Organisational Commitment. Perception: Meaning, Perceptual Process; Common Shortcuts in Judging Others.

 

Unit-6
Teaching Hours:10
MOTIVATION AND LEADERSHIP
 

Motivation- Basic Motivational Process, Content Model of Motivation- Maslow’s Need Hierarchy, Dual Factor Theory, Achievement Motivation Model, Process Model - Victor Vroom’s Expectancy Model. Leadership and Management, Trait Perspective of Leadership, behavioural Perspective- Ohio State Studies, Managerial Grid; Contemporary Perspective- Transformational, Transactional, Charismatic Leadership, Ethical Leadership, Shared Leadership.

 

Unit-7
Teaching Hours:6
GROUP DYNAMICS
 

Define Group, Types Groups, Functions of Group, Tuckman’s Model of Group Development, Group Cohesiveness, Sources of Group Cohesiveness, Common Threat to Group Effectiveness- Groupthink, Group Shift, Social Loafing.

 

Text Books And Reference Books:

● Stephen P. Robbins, Timothy A. Judge and Neharika Vohra (2018), 18th Ed. Organizational Behaviour. Pearson Education Asia.

● Stoner, Freeman, Gilbert Jr. (2014). Management (6th edition), New Delhi: Prentice Hall India.

Essential Reading / Recommended Reading

● Aswathappa, K. (2016). Organizational Behaviour (Text, Cases and Games), 12th Ed. Bangalore: Himalaya Publication.

● Fred Luthans (2017). Organizational Behaviour: An Evidence - Based Approach, 12th Ed. McGraw Hill Education.

● Gupta, C. B. (2014). A textbook of organizational behaviour: With text and cases. NewDelhi: S Chand & Company.

● Daft, R. L. (2009). Principles of Management (1st edition), Cengage Learning.

 

Evaluation Pattern

CIA1          20 Marks

CIA2          25 Marks

CIA3          20 Marks

ESE           30 Marks

Attendance  5 Marks

BBA102-1 - FINANCIAL ACCOUNTING (2023 Batch)

Total Teaching Hours for Semester:60
No of Lecture Hours/Week:4
Max Marks:100
Credits:4

Course Objectives/Course Description

 

Course Description: This course intends to introduce basic accounting principles and practices. It also deals with subsidiary books maintained in business organizations. The students will have knowledge about the fundamental accounting processes such as journalizing, ledger posting, preparation of trial balance and final accounts in sole trading business. It also deals with providing an overview of accounting standards and IFRS. This course will be useful for all those who are desirous of having an understanding and application of financial dynamics of the business and become successful financial managers/entrepreneurs.

Course Objective:

      To provide an understanding of application of various principles and practice of Accounting.

      To demonstrate the knowledge on the process of accounting cycle and basic steps involved in Accounting.

      To extend the knowledge of systematic maintenance of books of accounts to real life business.

      To interpret Annual Financial statements of Sole proprietorship form of business.

  • To outline the need for Accounting standards and IFRS.

 

Learning Outcome

CO1: Identifies the application of various principles and practice of Accounting in preparation of accounting statements.

CO2: Demonstrate the knowledge on the process of accounting cycle.

CO3: Extend the knowledge of systematic maintenance of books of accounts to real life business.

CO4: Interpret Annual Financial statements of Sole proprietorship form of business.

CO5: Outline the need for Accounting standards and IFRS

Unit-1
Teaching Hours:6
Introduction to Accounting
 

Level of Knowledge: Conceptual

 

Meaning, Need for accounting, Internal and External users of accounting information, limitations of accounting, accounting Concepts and Conventions, Accounting Practices, Generally Accepted Accounting Principles.

Unit-2
Teaching Hours:12
Accounting systems & process
 

Level of Knowledge: Analytical

 

Nature of Accounting, Accounting equation - Systems of Accounting, Process of Accounting transactions- types of Accounts, Rules of Accounting. Journal - Meaning, features, simple and compound entries, Including recording of GST transactions, Capital and revenue expenditures, Capital and revenue receipts, Contingent assets and contingent liabilities, Preparation of ledgers and Trial balance.

Unit-3
Teaching Hours:10
Subsidiary books
 

Level of Knowledge: Analytical

 

Conceptual introduction to subsidiary books - Sales book, Sales return book, Purchases book, Purchase returns book, receivable book, payable book. Practical problems in Cash Book- Single column, double column, and three columnar cash book.

Unit-4
Teaching Hours:8
Bank reconciliation statement
 

Level of KnowledgeAnalytical

 

Need for reconciliation and preparation of bank reconciliation statements.

Unit-5
Teaching Hours:8
Rectification of Errors
 

Level of Knowledge:  Analytical

 

Need for rectification of errors, types of errors, process of rectification and accounting entries of rectification.

Unit-6
Teaching Hours:12
Final Accounts
 

Level of Knowledge: Analytical

 

Preparation of Trading and Profit and Loss account and Balance Sheet of sole trading concerns.

Unit-7
Teaching Hours:4
Accounting standards and IFRS
 

Level of Knowledge: Conceptual

 

Types of Accounting standards Need for IFRS, Ind AS and IFRS.

Text Books And Reference Books:

Jain S.P., & Narang K L. (2020). Basic Financial Accounting I, New Delhi, Kalyani publishers.

Essential Reading / Recommended Reading
  1. Maheshwari, S.N., Maheshwari, S.K. (2020). Advanced Accountancy1, New Delhi: Jain Book Agency.
  2. Shukla, M. (2020). Advanced Accounts, New Delhi, S Chand Group
  3. Radhaswamy, M & Gupta, R.L. (2020). Advanced Accountancy 2, New Delhi, Sultan Chand & Sons.
  4. Reddy, A. (2020). Fundamentals of Accounting, New Delhi, Himalaya Publishing House
  5. Gupta, A. (2020). Financial Accounting for Management: An Analytical Perspective, Noida, Pearson Education.
  6. Raman, B. S. (2014). Financial Accounting (1stedi). I& II, New Delhi: United Publishers.
  7. Porter, G.A., & Norton, C.L. (2013). Financial Accounting (IFRS update) (6th edi), Cengage Learning.
  8. Jawahar Lal & Seema Srivastava (2013). Financial Accounting New Delhi: Himalaya Publishing House.
Evaluation Pattern

CIA 1: 20 Marks

CIA 2: 25 Marks

CIA 3: 20 Marks

Attendance: 5 Marks

ESE: 30 Marks

Total: 100 marks

BBFT101-1N - INTRODUCTION TO FINTECH (2023 Batch)

Total Teaching Hours for Semester:60
No of Lecture Hours/Week:4
Max Marks:100
Credits:4

Course Objectives/Course Description

 

The objective of the course is to introduce the students to the FinTech sector and to understand how emerging technology is casing disruptions and innovations in finance sector. This course as a part of specialized business administration programme provides cutting edge fundamental knowledge in the frontiers of financial technology required for a budding professional in the banking & financial services industry.

CO1: To trace the evolutionary journey of financial technology

CO2: To explain the impact of financial technology on financial services

CO3: To provide an understanding of the technical intricacies of financial technology

CO4: To take stock of the technological trends sweeping the financial services sector

Learning Outcome

CO1: Outline the evolution of the financial technology industry (PLO5.1)

CO2: Illustrate how financial technology is reshaping financial services (PLO5.1)

CO3: Illustrate how financial technology is reshaping financial services (PLO5.1)

CO4: Outline the current global landscape of financial technology Industry (Fintech) (PLO 5.1)

Unit-1
Teaching Hours:12
Introduction to Fintech
 

What is FinTech Industry? Evolution of FinTech, FinTech Evolution 1.0: Infrastructure,  FinTech Evolution 2.0: Banking industry, FinTech Evolution 3.0 & 3.5: Startups and Emerging Markets, Importance of FinTech, Global FinTech Investment, Main FinTech Hubs

Unit-2
Teaching Hours:10
FinTech Reshaping Financial Services Industry-I
 

FinTech in Payment Industry-Multichannel digital wallets, applications supporting wallets, onboarding and KYC application, FinTech in Lending Industry- Formal lending, Informal lending, P2P lending, POS lending, Online lending, Payday lending, Microfinance, Crowdfunding, 

Unit-3
Teaching Hours:10
FinTech as disruptor empowering Financial Services Industry-II
 

FinTech in Wealth Management Industry-Financial Advice, Automated investing, Socially responsible investing, Fractional Investing, Social Investing. FinTech in Insurance Industry- P2P insurance, On-Demand Insurance, On-Demand Consultation, Customer engagement through Quote to sell, policy servicing, Claims Management, Investment linked health insurance.

Unit-4
Teaching Hours:10
Technology Disruptions enabling FinTech Innovations
 

4G and 5G networks fuelling FinTech Opportunities, transforming customer experience using Mobile Applications and smart phones, embedded sensors and social media, Cloud computing, Web 2.0, Rapid Web Design, JavaScript Technologies, IoT, Big Data, analytics and AI and Blockchain, 

Unit-5
Teaching Hours:12
The state of FinTech globally
 

US-The revolution starter, Europe and UK-The fintech hub, Germany, Sweden, France, China-The FinTech dragon awakens, India-The tiger is roaring, Africa-A young FinTech continent, Australia, New Zealand and Brazil-the emerging FinTech countries, Regulatory and Policy Assessment for Growth of Fintech.Fin Tech as disruptors, Financial institutions collaborating with FinTech companies, The new financial world 

Unit-6
Teaching Hours:6
Case Studies in FinTech
 

PayTm, Aadhar, Credit Karma,eTORO , Robinhood, Policy Bazaar

Text Books And Reference Books:

Parag Y Arjunwadkar (2018), FinTech: The Technology Driving Disruption in the financial service industry CRC Press.

Sanjay Phadke (2020), Fintech Future : The Digital DNA of Finance Paperback .Sage Publications

Pranay Gupta, T. Mandy Tham (2018). Fintech: The New DNA of Financial Services Paperback 

RBI(2017). Report of working group on FinTech and Digital Banking

Essential Reading / Recommended Reading

Arner D., Barbers J., Buckley R (2015) The evolution of FinTech: a new post crisis paradigm, University of New South Wales Research Series.

Susanne Chishti, Janos Barberis (2016). The FINTECH Book: The Financial Technology Handbook for Investors, Entrepreneurs and Visionaries (Wile01) Paperback, Wiley Publications 

Richard Hayen (2016). FinTech: The Impact and Influence of Financial Technology on Banking and the Finance Industry

Evaluation Pattern

CIA 1 20 Marks

CIA 2 50 Marks(Scaled down to 25 marks)

CIA 3 20 Marks

ESE   50 Marks(Scaled down to 30 Marks)

BBFT161-1N - CRYPTO CURRENCY AND PAYMENTS (2023 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:2
Max Marks:50
Credits:2

Course Objectives/Course Description

 

The objective of this course is to provide hands-on and practical implementation of Cryptocurrencies and Bitcoin, Blockchain Technology and Payments.

CO1 To explain how to navigate investments in cryptocurrencies.

CO2 To help students understand Payments, digital wallets, RTGS, new payment stacks and emerging technology in payments

CO3 To help students understand frameworks for understanding both Cryptocurrency and Blockchain.

CO4 To help students develop a deep understanding of the realities of Cryptocurrency, the intricacies of Blockchain technology, and an effective strategy for incorporating Cryptocurrency into your investment plans.

CO5 To explain analyze the foundations of digital signatures and blockchain technology in cryptocurrency

 

CO6 To help student assess the risks of cryptocurrency in a modern investment portfolio 

Learning Outcome

CO1: Learn how to navigate investment in cryptocurrencies (PLO 5.1)

CO2: Understand Payments, digital wallets, RTGS, new payment stacks and emerging technology in payments

CO3: Understand frameworks for understanding both Cryptocurrency and Blockchain

CO4: Develop an effective strategy for incorporating Cryptocurrency into your investment plans

CO5: Analyse the foundations of digital signatures and blockchain technology in cryptocurrency )

CO6: Assess the risks of cryptocurrency in a modern investment portfolio

Unit-1
Teaching Hours:6
Introduction to Cryptocurrency
 

Define Bitcoin and understand its popularity as a currency, Discuss the methodology behind transacting with Bitcoin, and Gain a deep understanding of the definition of currency and the critical importance of a shared common belief behind a unit of currency, Clearly defined understanding of why cryptocurrency and bitcoin is used as a cash-alternative method, and How Bitcoin derives its potential value in the current market.

Unit-2
Teaching Hours:6
Rules and Structure of Bitcoin
 

Analyze the problems that a decentralized currency must solve in order to be successful, and how, Bitcoin meets these challenges using cryptology and blockchain technology, How Bitcoin utilizes digital signatures in their transactions to ensure privacy for individuals, Examine how blockchain technology employs Hash Functions to detect tampering attempts, Explore the creation and concept of Distributed Consensus Protocol and how Proof of Work incentivizes honest trading and stable currency creation. Identify the importance of digital signatures, Blockchain, and Proof of Work in the stability of Bitcoin as a currency.

 

 

Unit-3
Teaching Hours:6
Cryptocurrency as an Asset Class
 

Examine Cryptocurrency as an asset class, and delve deeper into whether Cryptocurrency has a place in individual investment portfolios. Understand the risks and returns on Bitcoin and its place in a more stable and predictable portfolio. Learn about the Capital Asset Pricing Model, and key concepts of Modern Portfolio Theory such as Tangency Portfolio and the Sharpe Ratio. Estimate and analyze the values of Beta and Alpha in Cryptocurrency, and effectively optimize utility in incorporating Cryptocurrency as an asset for your portfolio

Unit-4
Teaching Hours:6
The Blockchain Ecosystem
 

Explore the Blockchain Ecosystem and the numerous use cases for Blockchain in different industries. , Discover how Blockchain is built. Learn about the difference between Proof of Work and Proof of Stake, and the two interoperability of Blockchain. Through analyzing the different types of crypto finance, explore the different use cases of Blockchain in business, gaming, and investing. Build a deeper understanding of the fundamentals of Blockchain, be able to utilize Blockchain in many different contexts, and assess how Blockchain will affect both business and society in the future.

Unit-5
Teaching Hours:6
Payments
 

Understand Digital wallets, Understand Individual Payments, Learn about Developing Countries and DFS: Regulation of Mobile Money, Develop understanding of RTGS Systems, Understand the ABCDs of Alternative Finance and Digital Finance, Learn the benefits from New Payment Stacks

Text Books And Reference Books:

Bitcoin and Cryptocurrency Technologies – A Comprehensive Introduction Hardcover by Arvind Narayanan (Author), Joseph Bonneau (Author), Edward Felten (Author), Andrew Miller (Author), Steven Goldfeder (Author). Publisher: Princeton University Press

Essential Reading / Recommended Reading

Mastering Bitcoin: Unlocking Digital Cryptocurrencies by Andreas M. Antonopoulos. Publisher:O'Reilly

Evaluation Pattern

CIA 1 25 Marks

CIA 2 25 Marks

COM143 - ENTREPRENEURSHIP DEVELOPMENT AND SMALL BUSINESS MANAGEMENT (2023 Batch)

Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

Entrepreneurship is not just about start-ups: it is a topic that is rapidly growing in importance in government policy and in the behaviour of established firms. The course provides students with an understanding of the role and personality of the entrepreneur, and a range of skills aimed at successful planning of entrepreneurial ventures. Material covered includes fostering creativity and open-mindedness, knowledge acquisition and management, innovation systems, screening and evaluating new venture concepts, market evaluation and developing a marketing plan, legal Issues Including intellectual property, preparation of venture budgets, and raising finance. The major piece of assessment is the writing of a comprehensive business plan for a new venture.

Learning Outcome

CO 1: Discuss the fundamental concept and emerging trends of entrepreneurship.

CO 2: Elaborate the entrepreneurial process and classify the different styles of thinking.

CO 3: Develop and summarize the creative problem-solving technique and types of innovation.

CO 4: Compile the legal and regulatory framework and social responsibility relating to entrepreneur.

CO 5: Create a business model for a start-up.

CO 6: Build competence to identify the different sources of finance available for a start-up and relate their role in different stages of business.

Unit-1
Teaching Hours:9
Introduction to Entrepreneurship
 

Evolution, Characteristics, Nature of Entrepreneurship, Types, Functions of Entrepreneur, Distinction between an Entrepreneur and a Manager, Concept, Growth of Entrepreneurship in India, Role of Entrepreneurship in Economic Development, Emerging trends of contemporary entrepreneurship – Information and Communication Technology (ICT), Globalisation, changing demands, unemployment, changing demographics, Institutional support, ease of entry in the informal sector

Unit-2
Teaching Hours:9
The Entrepreneurial Process
 

Steps in the Entrepreneurial Process: Generating Ideas, Opportunity Identification, Business concepts, Businessconcepts,Resources(Financial,PhysicalandHuman), Implementing and managing the venture, Harvesting the venture, Design Thinking, Systems Thinking, Agile thinking and Lean thinking Blue Ocean Strategy, Role and relevance of mentors, Incubation cell, Methods of brainstorming ideas.

 

Unit-3
Teaching Hours:9
Creativity and Innovation
 

Creativity, Principles of creativity, Source of New Idea, Ideas into Opportunities. CreativeProblemSolving:Heuristics,Brainstorming,Synectics, ValueAnalysisInnovationandEntrepreneurship: Profits and Innovation, Principles of Innovation, Disruptive, Incrementaland Open innovations, Nurturing and Managing Innovation, Globalization, Concept andModelsofInnovation, MethodsofprotectingInnovationandcreativity,SignificanceofIntellectualPropertyRights,Patents & Copy right, Business Model Canvas, and Lean Management. 

Unit-4
Teaching Hours:9
Entrepreneurship Practice
 

EssentialsofBusinessOwnership:Typesofventures,RiskandBenefits,LegalandRegulatoryFramework,EthicsandSocialResponsibility,MarketResearch(ventureopportunityscreening), Feasibility Analysis, Introduction to the Business Plan, Developing the BusinessModel for starting a new venture, E-Commerce and Growing the Venture: The Internet andits impact on venture development

Approaches to E-Commerce, Strategies for E-CommerceSuccess,The nature of international entrepreneurship and their importance

Unit-5
Teaching Hours:9
Sources of raising capital
 

Different sources of financing for start-ups, stages of financing involve in start-ups, advantages and disadvantages of the different sources of financing, Mezzanine finance, Specific financial assistance from government and financial institutions to promote entrepreneurship, Venture Valuation Methods

Text Books And Reference Books:
  1. Allen,K.R.(2011), “LaunchingNewVentures:AnEntrepreneurialApproach”,6thEdition.Mason,Ohio: South-WesternCengage Learning.
  2. Kuratko,DonaldF.Entrepreneurship:(2010) Theory,Process,Practice9thEdition.Mason,Ohio: South-WesternCengage Learning
Essential Reading / Recommended Reading
  1. Scarborough,N.M.(2011),“EssentialsofEntrepreneurshipandSmallBusinessManagement”,6thEdition. NewJersey:PrenticeHall.
  2. Verstraete,T.and Jouioson-Laffitte,E.(2012),“ABusinessModelforEntrepreneurship”,
  3. Cheltenham:EdwardElgarPublishingLtd.
  4. Poornima Charantimath,(2007) “EntrepreneurshipDevelopment-SmallBusinessEnterprise”,Pearson Education.
  5. RoberDHisrich,MichaelPPeters,DeanAShepherd,(2007), Entrepreneurship,(6ed.), The McGraw-Hillcompanies.
  6. RajivRoy,(2011),Entrepreneurship,(2ed.)OxfordUniversityPress
Evaluation Pattern

CIA I (a) Multiple Choice Questions (MCQ)

CIA I (b) Video Content Creation

 

CIA II Case Study Analysis

 

CIA III (a) Multiple Choice Questions(MCQ)

CIA III (b) Business Plan Creation + VIVA

 

CIA I (a): Week 1 & 2: MCQ (5 Marks)


Google Form/Google Classroom based Quiz consisting of MCQs to test the basic concepts relating to Unit 1 and 2. The date of examination is on or before 05-08-2023.  This would be an individual assessment with a set of 10 questions, 5 each from unit 1 and 2.  The details of this assignment, and the penalties for not attending shall be posted in the Google Classroom.

 

CIA I (b) Preparing a video interview of an Entrepreneur (Individual Assignment) 10 marks

Every student shall identify an entrepreneur and prepare a 15 minutes video interview on them.  Orientation about the video preparation shall be given by the respective faculty in the first week of the semester itself. Later a Google spreadsheet of students list shall be sent to the students.  Within a week the students need to enter the name of the entrepreneurs identified so as to avoid repetition in their selections and start preparing the interview. Once the entrepreneur is finalized, an orientation about plagiarism policies shall be given by the faculty.  The last date of the video submission is 10-08-2023, before 06:00 PM.  Inability to submit the video on or before the due date should be priorly intimated to the faculty.  Any delay in submission without prior consent or approval shall lead to a penalty of marking the student ZERO in this component. 

 

The video shall be assessed based on the following rubrics. Report submitted will be valued for 10 marks.

More details of the report:

 

  1. The video should include genesis, growth, management contributions, challenges, how they overcome, achievements, major entrepreneurship inferences.
  2. References and sources should be mentioned as per APA 6th Edition, towards the end of the video.
  3. The video interview should be a minimum of 15 minutes.
  4. Last date for submission 10th August 2023, late submission within two days of the scheduled date, will carry a penalty deduction of two marks. 

 

CIA II - Case Study (15 marks)

Group of not more than six members in a team will be formed randomly in the class based on the subject teacher’s discretion. Each group shall gather content and solve the assigned case study and submit a written report of the same. Report shall include the introduction to the case, highlights and objectives, conceptual definitions, detailed analysis, findings and suggestion, conclusion.  Groups are free to use all authentic sources to gather information. Once the case study is finalized, an orientation about case analysis, report writing, and plagiarism policies shall be given by the faculty.  The last date of the case analysis report submission is 30-09-2022, before 06:00 PM.  The report can be supported with article reviews, statistical facts and examples and book references.


More Details of the Report:

1.      Case Study has to be based on growth of Entrepreneurship in India or Emerging trends of contemporary entrepreneurship.

 

  1. References as per APA 6th Edition, and Appendix.
  2. Detailed analysis of the problem and alternatives available should form part of the report.
  3. The written report should be a minimum of 6 pages.
  4. Last date for submission 30th September, 2023, late submission within two days of the scheduled date, will carry a penalty deduction of two marks. 

 

CIA III (a): Week 15 & 16: MCQ (5 Marks)

 


Google Form/Google Classroom based Quiz consisting of MCQs to test the basic concepts relating to Unit 1 and 2. The date of examination is on or before 02-11-2023.  This would be an individual assessment with a set of 10 questions, 5 each from Units 1 and 2.  The details of this assignment, and the penalties for not attending shall be posted in the Google Classroom.

 

CIA III (b) Business Plan and viva-voce (10 marks)


The same group allotted for Case Study report shall continue. Once the idea for the business plan is finalized, an orientation about various components of the business plan, report writing, and plagiarism policies shall be given by the faculty. However, every student shall contribute in the construction of a
creative and technical business plan in detail consisting details from idea to implementation stage. The report will be valued for 10 marks by a panel of three external reviewers. The assessment criteria shall be discussed and finalized before the final submission and in consonance with the inputs and suggestions 
of the reviewers identified.  This criterion shall also be presented and discussed with the students prior to the final submission.  Though this is a group assignment, the assessment of the contribution of each student would be done individually.

More Details of the Report:

§  The report shall include details on value proposition, business and revenue model, sustainability

§  The written report should be a minimum of 10 pages.

§  References as per APA 6th Edition, and Appendix.

Last date for submission 5th November 2023, late submission within two days of the scheduled date, will carry a penalty deduction of two mark 

COM144 - FINANCIAL LITERACY (2023 Batch)

Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:100
Credits:03

Course Objectives/Course Description

 

The course aims at enhancing their financial skills as well as training the students to be financial educators with family and friends. There is a need for students to effectively plan and monitor their spending. The course aims at effectively training students and equipping them with the knowledge and tools to manage their finances and also teach others the same.

Learning Outcome

CO1: Understand the basic concepts of financial literacy.

CO2: Apply financial planning and budgeting decisions on a personal and professional front.

CO3: Understand the purpose and functions of the Banking system.

CO4: Understand the role and importance of financial instruments and insurance products.

Unit-1
Teaching Hours:6
Introduction to Financial Literacy
 

Introduction, Evolution, Meaning and importance of -  Income, Expenses, Savings, Budget, Money, Currency, Bank account, savings investment, JAM-balance sheet – purpose features, format – Technology in finance – FinTech, TechFin, Regtech, sandox, Mobile-based Banking – post offices – Savings vs investments – Power of Compounding – risk and Return-Time Value of Money- Simple Interest-Compound Interest-

 

Unit-2
Teaching Hours:5
Planning and Budgeting
 

Introduction to Financial Planning - Analysing the resources of the person - Concepts in Financial Planning:The time value of money, Diversification - 'spreading risk', Investment Timing - Financial Products for Savers: Financial Products options for savers, personal budget – family budget – financial planning procedure.

Unit-3
Teaching Hours:12
Banking Products and Services
 

Introduction and evolution of Banking – Banking in India – RBI – Role of RBI in India– Savings and Deposits – Deposits, Accounts, KYC,e/v KYC Types of Deposits - Saving Bank Accounts, Fixed Deposit Accounts, Recurring Deposit Account, Special Term Deposit Schemes, Loans and Types of loan advanced by Banks and Other secondary functions of Bank – PAN, NSDL: PAN, Meaning of Cheque and types of cheques – CTS_MICR-IFSC – e- Banking – ATM, Debit, Credit, Smart Card, UPI, e-Wallets, Payment Banks-NPCI: Products and role in regulating the online payments, CIBIL – Banking complaints and Banking Ombudsman. Mutual Funds_ Types of Mutual Funds-NAV. Digital Currency-Bitcoin- NFO

Unit-4
Teaching Hours:12
Post Office Products, Retirement planning and Investment Avenues
 

Post Office Savings Account(SB)​​​​​, National Savings Recurring Deposit Account (RD)​​, ​National Savings Time Deposit Account (TD), National Savings Monthly Income Account (MIS), Senior Citizens Savings Scheme Account (SCSS)​, Public Provident Fund Account (PPF)​, Sukanya Samriddhi Account (SSA)​, National Savings Certificates (VIIIth Issue) (NSC), Kisan Vikas Patra (KVP), PM CARES for Children Scheme, 2021, Interest rates (New)​, How to avail services, Schedule of Fee – IPBS – KYC. Employees Provident Fund (EPF) - Public Provident Fund (PPF), Superannuation Fund, Gratuity, Other Pension Plan, and Post-retire Counselling-National Pension Scheme(NPS)

 

Unit-5
Teaching Hours:10
Life Insurance and Related Services
 

Life Insurance Policies: Life Insurance, Term Life Insurance, Pension Policies, ULIP, Health Insurance, Endowment Policies, Property Insurance: Policies offered by various general insurance companies. Post office life Insurance Schemes: Postal Life Insurance and Rural Postal Life Insurance (PLI/RPLI). Housing Loans: Institutions providing housing loans, loans under Pradhan Mantri Awas Yojana – Rural and Urban-Atal Pension Yojana (APS),

Text Books And Reference Books:
  1. Chandra, P. (2012). Investment Game: How to Win. New Delhi: Tata McGraw Hill Education
Essential Reading / Recommended Reading

 

  1. Mittra, S., Rai, S. K., Sahu, A. P., & Starn, H. J. (2015). Financial Planning. New Delhi: Sage Publications India Pvt. Ltd.
  2. https://rbidocs.rbi.org.in/rdocs/content/pdfs/GUIDE310113_F.pdf

 

Evaluation Pattern

CIA1 25 marks

CIA2  25 marks 

ESE  50 marks 

COM146 - INTRODUCTION TO EXCEL FOR MANAGERS (2023 Batch)

Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

This course provides the knowledge base for understanding the workings of Excel. The primary objective of the course is to familiarize the students with the basics of Microsoft excel. The course introduces the students to financial analysis. Further, the course also deals with the practical application of Microsoft Excel in day-to-day business activities. As a prerequisite, the students should have basic knowledge of computers and MS Office.

Learning Outcome

CO1: To provide students with the fundamental knowledge of the use of computers in business.

CO2: To provide exposure to the students on MS Office Excel.

CO3: To apply MS excel functions in business.

Unit-1
Teaching Hours:12
Introduction to Excel
 

Understanding the concept of a spreadsheet - Identifying the components of a spreadsheet

 

Navigating the Excel interface – Comparison of various version of Microsoft excel - Creating a new spreadsheet- Entering data into cells - Formatting data (fonts, colors, borders) - Adjusting column width and row height - Merging and splitting cells - Basic Excel functions: Structure of an excel function, functions such as SUM (), MIN (), MAX (), AVERAGE (), COUNT (), AUTOSUM, AUTOFILL. Working with an Excel List: Understanding Excel List Structure, Sorting a List Using Single Level Sort, Sorting a List Using Multi-Level Sorts, Using Custom Sorts in an Excel List, Filter an Excel List Using the AutoFilter, Creating Subtotals in a List, Format a List as a Table, Using Conditional Formatting to Find Duplicates, Removing Duplicates.

Unit-2
Teaching Hours:2
Validation
 

Excel Data Validation: Understanding the Need for Data Validation, Creating a Validation. List, Adding a Custom Validation Error, Dynamic Formulas by Using Validation Techniques – Protecting range, formula, entire workbook – inserting header and footer

Unit-3
Teaching Hours:6
Excel PivotTables
 

Understanding Excel PivotTables, Creating an Excel PivotTable, Modifying Excel PivotTable Calculations, Grouping PivotTable Data, Formatting PivotTable Data, Drilling Down into PivotTable Data, Creating Pivot Charts, Filtering PivotTable Data, Filtering with the Slicer Tool

Unit-4
Teaching Hours:9
Conditional Functions and Working with Large Excel Data Sets
 

Conditional Functions: Working with Excel Name Ranges, Using Excel's IF () Function, Nesting Functions, Using Excel's COUNTIF () Function, Using Excel's SUMIF () Function, Using Excel's IFERROR () Function. Working with Large Sets of Excel Data: Using the Freeze Panes Tool, Grouping Data (Columns and/or Rows), Consolidating Data from Multiple Worksheets. Printing of excel worksheet – alignment, printing of selection, range, entire workbook – mail merge using excel

Unit-5
Teaching Hours:9
LookUp, Text Based Function and financial function
 

Excel's Lookup Functions: Using Excel's VLOOKUP() Function, Using Excel's HLOOKUP() Function, Using Excel's INDEX() and MATCH() Functions. Excel's Text-Based Functions: Using Excel's functions such as LEFT(), RIGHT() and MID(), LEN(), SEARCH(), CONCATENATE(). Time value of money - present value of money - capital budgeting, Net present value, Internal rate of return. Statistical function - Introduction to macros. Creation of simple macro functions

Text Books And Reference Books:

Microsoft Excel 2016 Step by Step Curtis Frye, Microsoft Press, A division of Microsoft Corporation, 2015 edition.

Essential Reading / Recommended Reading

Microsoft Excel Essential Hints and Tips Fundamental hints and tips to kick start your Excel skills By Diane Griffiths Published, 2015 edition

 

Excel 2010 Formulas, by Wiley Publishing, 2010 Edition.

Evaluation Pattern

MCQ Test and Practical excercise 

DSC142 - PYTHON PROGRAMMING FOR DATA SCIENCE (2023 Batch)

Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

This course covers the programming paradigms associated with Python. It provides a comprehensive understanding of Python data types, functions and modules with a focus on modular programming.

Learning Outcome

CO1: Understand and apply core programming concepts.

CO2: Demonstrate significant experience with python program development environment.

CO3: Design and implement fully-functional programs using commonly used modules and custom functions.

Unit-1
Teaching Hours:12
INTRODUCTION
 

INTRODUCING PYTHON

Introduction, Python Fundamentals, Features of Python, Components of a Python Program, Understanding the interpreter.

Python basics:

Identifiers, Basic Types, Operators, Precedence and Associativity, Decision Control Structures, Looping Structures, Console input, output.

Practical Exercises:

1.Implement Basic data types, Control structures and operators.

2.Exercise on console input and output.

Unit-2
Teaching Hours:18
Programming Fundamentals
 

PYTHON DATA TYPES

Strings,Lists:Accessingelements,Basic List operations, Built-in methods

Tuples: working with elements, Basic Tuple operation, Tuple methods and Type of Tuples 

Sets: Definition, Set Elements, Built-in methods, basic set operations, Mathematical Set operation, Variety of Sets.

Dictionaries: Defining a dictionary, accessing elements, basic operations, methods.

COMPREHENSIONS and FUNCTIONS

 Comprehensions:ListComprehensions, Set Comprehension, Dictionary Comprehension.

Functions: Defining a function, Types of arguments, unpacking arguments.

Recursive functions.Main module, built-in, custommodules, importing a module.

 

Practical Exercises:

    1. Implement Tuples

    2. Implement Dictionary

    3. Implement Set

    4.ImplementList, Set and Dictionary Comprehensions

    5.Implement Recursive function

 

Unit-3
Teaching Hours:15
Introduction to NUMPY AND PANDAS
 

NUMPY 

Introduction to NumPy, Aggregations Computation on Arrays, Comparisons, Sorting Arrays.

PANDAS

Introduction to Pandas: Data indexing and Selection, Operating on Data, Handling Missing Data.

 

Text Books And Reference Books:

 

[1]Martin Brown, Python:The Complete Reference,     McGraw Hill Publications,4th Edition March 2018.

[2]Yashavant Kanetkar,Aditya Kanetkar, Let Us Python, BPB Publications ,4th Edition 2022.

 

Essential Reading / Recommended Reading

[1]Reema Thareja ,Python Programming using problem solving Approach , Oxford University, Higher Education Oxford University Press, 2017

[2]Zhang.Y      ,An      Introduction     to         Pythonand      Computer            Programming,Springer Publications,2015

Evaluation Pattern

CIA 100%

ECO141-1N - MARKET AND ECONOMY (2023 Batch)

Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

The course –Market and Economy – covers the pertinent themes in both Microeconomics and Macroeconomics. It aims at providing a systematic introduction to mainstream approaches to the study of economics and enable students to understand the basic concepts of economic development.

Learning Outcome

CO1: Have an overview of the basic concepts in microeconomics.

CO2: Develop a comprehensive view of the dynamics of markets and factors controlling the markets.

Unit-1
Teaching Hours:12
Micro Economics and the Theory of Consumption
 

Ten Principles of Economics, Market, People and Economy: How people make decisions, how people interact and how the economy as a whole works State and Economy, Models and Theories in Economics: Role of Assumptions and Economic Models, Wants and Resources, Problem of Choice, Production Possibility Frontier, Opportunity Costs

Unit-2
Teaching Hours:16
Demand and Supply
 

Law of demand, Reasons for the downward slope of the demand curve, Exceptions to the law; Changes in demand; Elasticity of Demand; Degrees of price elasticity with diagrams; Factors determining price elasticity, methods of measurement. Income elasticity demand; Cross elasticity demand, Laws of supply, Changes in supply- Consumers, Producers, and the Efficiency of the Markets: Consumer’s surplus (Marshall), Producer surplus and Market efficiency- Externalities and Market inefficiency; Market Equilibrium; Public goods and common resources.

Unit-3
Teaching Hours:17
The Households
 

The consumption decision - budget constraint, consumption and income/price changes, demand for all other goods and price changes; description of preferences (representing preferences with indifference curves); properties of indifference curves; consumer‘s optimum choice; income and substitution effects; labour supply and savings decision - choice between leisure and consumption.

Text Books And Reference Books:

1.     Case, K. E., Fair, R. C., &Oster, S. M. (2013). Principles of Microeconomics (11th ed.). London: Pearson Education Inc.

2.     Mankiw, N. G.  (2017). Principles of Microeconomics (8th ed.). MA: Cengage Learning.

3.     Ahuja, H.L. (2016). Principles of Microeconomics. New Delhi: S. Chand

Essential Reading / Recommended Reading

1.     Pindyck, R. S., &Rubinfeld, D. L. (2013). Microeconomics (8th ed.). New York: Pearson Education.

2.     Mankiw, N. G. (2011). Economics: Principles and Applications (10th ed.). MA: Cengage Learning.

Evaluation Pattern

3 CIAs 

30 Marks Each 

Attendance 

05 marks 

Class Participation

05 marks 

ENG181-1 - ENGLISH (2023 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:2
Max Marks:50
Credits:2

Course Objectives/Course Description

 
  • To expose learners to a variety of texts to interact with
  • To help learners classify ideologies and be able to express the same
  • To expose learners to visual texts and its reading formulas
  • To help learners develop a taste to appreciate works of literature through the organization of language
  • To help develop critical thinking
  • To help learners appreciate literature and the language nuances that enhances its literary values
  • To help learners understand the relationship between the world around them and the text/literature
  • To help learners negotiate with content and infer meaning contextually
  • To help learners understand logical sequencing of content and process information

·         To help improve their communication skills for larger academic purposes and vocational purposes

·         To enable learners to learn the contextual use of words and the generic meaning

·         To enable learners to listen to audio content and infer contextual meaning

·         To enable learners to be able to speak for various purposes and occasions using context specific language and expressions

·         To enable learners to develop the ability to write for various purposes using suitable and precise language.

Learning Outcome

CO1: Understand how to engage with texts from various countries, historical, cultural specificities, and politics and develop the ability to reflect upon and comment on texts with various themes

CO2: Develop an analytical and critical bent of mind to compare and analyze the various literature they read and discuss in class

CO3: Develop the ability to communicate both orally and in writing for various purposes

Unit-1
Teaching Hours:7
1. The Happy Prince- Oscar Wilde 2. Sonnet 18- William Shakespeare
 
  • 1. The Happy Prince- Oscar Wilde
  • 2. Sonnet 18- William Shakespeare

Unit-1
Teaching Hours:7
Language
 

Common errors- subject-verb agreement, punctuation, tense errors  Just a minute talk, cubing

Unit-2
Teaching Hours:6
1. Why We Travel-Pico Iyer
 

 Why We Travel-Pico Iyer 

Unit-2
Teaching Hours:6
language
 

Sentence fragments, dangling modifiers, faulty parallelism,

Unit-3
Teaching Hours:4
1. Thinking Like a Mountain By Aldo Leopold
 

Thinking Like a Mountain  By Aldo Leopold

Unit-3
Teaching Hours:4
language
 

Note taking

Unit-4
Teaching Hours:5
Aarushi-Hemraj Murder Article
 

 

Aarushi-Hemraj Murder Article 

Unit-4
Teaching Hours:5
Language
 

Newspaper report

Unit-5
Teaching Hours:4
1. My Story- Nicole DeFreece
 

 

 My Story- Nicole DeFreece

 

Unit-5
Teaching Hours:4
Language
 

Essay writing

Unit-6
Teaching Hours:4
Language
 

Paraphrasing and interpretation skills

Unit-6
Teaching Hours:4
Casey at the Bat- Ernest Lawrence Thayer
 
  • Casey at the Bat-  Ernest Lawrence Thayer
Text Books And Reference Books:

ENGlogue 1

Essential Reading / Recommended Reading

Additional  material as per teacher manual will be provided by the teachers

Evaluation Pattern

CIA 1=20 

CIA 2=50 

CIA 3= 20 

ESE= 50 marks

LAW144 - ENVIRONMENTAL LAW (2023 Batch)

Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

The present decline in environmental quality calls for a stricter enforcement of laws relating to protection of environment. The objective of this course is to give an insight into various legislations that has been enacted in our country for protection of environment and also to create awareness among the citizens of the country about the duties cast on them under various legislations in relation to protection of environment.

 

Course Objectives:

  • To impart an in-depth knowledge of environmental legislations to students from diverse backgrounds.
  • To interpret, analyse and make a critique of the legislations and Case laws relating to environment
  • To provide a brief understanding of various developments that has taken place at international level to check various environmental harms.

Learning Outcome

CO1: learn about environmental law

C02: make students environmentally conscious

Unit-1
Teaching Hours:5
INTRODUCTION
 

INTRODUCTION

Unit-2
Teaching Hours:5
INDIAN CONSTITUTION AND ENVIRONMENT
 

INDIAN CONSTITUTION AND ENVIRONMENT

Unit-3
Teaching Hours:5
JUDICIAL REMEDIES AND PROCEDURES AVAILABLE FOR ABATEMENT OF ENVIRONMENTAL POLLUTION
 

JUDICIAL REMEDIES AND PROCEDURES AVAILABLE FOR ABATEMENT OF ENVIRONMENTAL POLLUTION

Unit-4
Teaching Hours:5
ENVIRONMENT (PROTECTION) ACT, 1986
 

ENVIRONMENT (PROTECTION) ACT, 1986

Unit-5
Teaching Hours:5
ENVIRONMENT (PROTECTION) ACT, 1986
 

ENVIRONMENT (PROTECTION) ACT, 1986

Unit-6
Teaching Hours:5
WATER (PREVENTION AND CONTROL OF POLLUTION) ACT 1974
 

WATER (PREVENTION AND CONTROL OF POLLUTION) ACT 1974

Unit-7
Teaching Hours:5
FORESTS AND CONSERVATION LAWS
 

FORESTS AND CONSERVATION LAWS

Unit-8
Teaching Hours:5
WILD LIFE PROTECTION AND THE LAW
 

 WILD LIFE PROTECTION AND THE LAW

Unit-9
Teaching Hours:5
INTERNATIONAL DEVELOPMENTS FOR PROTECTION OF ENVIRONMENT
 

INTERNATIONAL DEVELOPMENTS FOR PROTECTION OF ENVIRONMENT

Text Books And Reference Books:

MC Mehta Enviromental Law Book

Essential Reading / Recommended Reading

MC Mehta Enviromental Law Book

Evaluation Pattern

Class Discussion: 50 Marks

MCQ exam: 50 Marks

MED141-1N - MEDIA AND SOCIAL MOVEMENTS (2023 Batch)

Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:50
Credits:3

Course Objectives/Course Description

 

 

This course explores the intricate relationship between media and social movements, examining how media platforms and technologies have shaped the formation, mobilization, and impact of contemporary social movements. Through an interdisciplinary lens, students will analyze the role of media in fostering collective action, amplifying marginalized voices, and challenging power structures. They will critically examine various forms of media, including traditional news outlets, social media platforms, and alternative media, and investigate their influence on activism, protest, and social change. Drawing on case studies from around the world, students will gain insights into the complexities of media representation, framing, and manipulation, as well as strategies employed by social movements to harness media for their causes. By the end of the course, students will develop a nuanced understanding of the dynamic interplay between media and social movements in the contemporary global context.

Learning Outcome

CO1: Understand the theoretical frameworks and key concepts related to media and its role in social movements, including media framing, agenda-setting, and the construction of collective identities.

CO2: Analyze the ways in which traditional media outlets, social media platforms, and alternative media contribute to the formation, mobilization, and impact of social movements.

CO3: Critically evaluate the relationship between media representation and social movements exploring issues of visibility, inclusion, and the amplification of marginalized voices.

CO4: Examine case studies of successful and unsuccessful media strategies employed by social movements, and assess their effectiveness in achieving their goals

CO5: Develop the skills to analyze and interpret media content, including news articles, documentaries, and social media campaigns, to identify biases, manipulation, and alternative narratives surrounding social movements.

Unit-1
Teaching Hours:12
Media and Society
 

This chapter defines the symbiotic relationship between media and society. Though the relevance of contemporary media activism has its roots back over a half-century or more, they each have a unique essence in today’s emerging ‘global’ era. The initial restrictions on media activism have not altogether diminished but these restrictions have been transformed by the ever-expanding possibilities of connection and coordination. Media activism today emerges as a global phenomenon in a newer form that involves synchronized protests worldwide for global inclusive justice involving diverse lengths of movements. In this increasingly globalization of mass media be it television, press or digital media, the information flow of ideas is gigantic marked by the proliferation of the internet offering newer means of opportunities and modes of direct communication to the social and political actors.

  • Media and the Global Public Sphere
  • Representation of Gender, Public Sphere, Ethnicity and Subaltern groups
  • Ideology and Hegemony in Media
  • Media and Globalization: Trends and Challenges.
Unit-2
Teaching Hours:12
Media and Social Activism
 

In the first decade of the twenty-first century, global politics seem to be provoked due to the aggressive encounter between authoritative states and armed groups.The veil behind these conflicts consists of several kinds of actors at work in society all over the world. Forms of peaceful protests marked by social and political changes have permeated all spaces and spheres of social life across regions. Activism involves both local and international power structures and attempts to offer recourse to the politics of oppression.

Activist politics are spread across various forms of movements, networks, organizations and websites. They persuade ‘mainstream’ politics over significant global issues like trade, gender relations and the environment.  It is this relationship among actors, agency and structure that has been the focus of study of this chapter.

  • Media as an Advocacy and Campaign Tool
  • Global Activism and Activist Media 
  • Use of Traditional/Folk Media for Advocacy/Campaigns
  • Activism in the Print and Electronic Platforms 
  • Activism in the Digital Space
Unit-3
Teaching Hours:12
Media and Social Movements-Case Studies
 

We live in a period where politics is communication, be it politicians’ manifestos, pressure groups propaganda or peaceful protests - all make their attempts to gear their communication in reaching people as a mass. All political conflicts occur majorly within and through organized media of communication, but these are much more diverse than the term ‘mass media’ implies. Direct communication takes place from political actors to audiences in media that actors themselves define. It is indirect, when it travels through formal media institutions. In the twenty-first century, transformations of communications technology offer many radical new possibilities of communication between these varied forms of actors and the masses. The chapter undertakes all the diverse case studies in media activism in relation to democracy, corruption, gender equality, race, economic justice, and environmental issues.

  • Arab Spring
  • India Against Corruption
  • #MeToo
  • #BlackLivesMatter
  • Occupy Wall Street
  • Greta Thunberg
  • Malala Yousafzai
Unit-4
Teaching Hours:9
Project Management and Presentation
 

 

  • Planning, Scheduling, and Budgeting for Digital/Social Media Campaigns
  • Networking for Social Media Campaigns
  • Final Project and Presentation (Students will undertake a social media campaign on a local/regional social/development issue and present their work)
Text Books And Reference Books:
  • Castells, M. (2015). Networks of outrage and hope: Social movements in the Internet age. John  Wiley & Sons.
  • Della Porta, D., & Diani, M. (2015). Social movements: An introduction. John Wiley & Sons.
  • Earl, J., & Kimport, K. (2011). Digitally enabled social change: Activism in the Internet age. MIT  Press.
  • McCurdy, P. (2019). Social media and social movements: The transformative power of hashtag  activism. Rowman & Littlefield.
Essential Reading / Recommended Reading
  • Bennett, W. L., & Segerberg, A. (2012). The logic of connective action: Digital media and the personalization of contentious politics. Information, Communication & Society, 15(5), 739-768.
  • Gerbaudo, P. (2012). Tweets and the streets: social media and contemporary activism. Pluto Press.
  • Couldry, N., & Cammaerts, B. (2018). Global voices: Media and social change. Routledge.
  • Gerhards, J., & Schäfer, M. S. (2010). Is the Internet a better public sphere? Comparing old and new media in the US and Germany. New Media & Society, 12(1), 143-160.
  • Jenkins, H., Ford, S., & Green, J. (2013). Spreadable media: Creating value and meaning in a  networked culture. NYU Press.
  • Tilly, C. (2015). Contentious performances. Cambridge University Press.
Evaluation Pattern
  • CIA 1   Assignment    10 marks (conducted out of 20 )
  • CIA 2   Presentation  10 marks (conducted out of 20 )
  • CIA 3   Project            25 marks (conducted out of 50 ) 
  • Attendance 5 marks (system calculate out of 10)
  • Total 50 Marks

 

POL141-1N - GANDHIAN THOUGHT (2023 Batch)

Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:50
Credits:3

Course Objectives/Course Description

 

Popularly known as ‘Father of the Nation,’ Mahatma Gandhi was the leading figure of

India’s freedom movement. It was his mass-based mobilization and campaign marked by the

method of non-violence and Satyagraha which changed the course of the movement. His

guiding method and principles continue to fascinate and inspire many both in India and

around the world. Gandhi elevated pacifism to an empowering political force, which inspired

world leaders like Martin Luther King, Nelson Mandela, Walesa, etc. His views – although

developed in the context of a struggle in South Africa and India many years ago – Gandhi's

ideology has influenced myriad spheres of human experience: politics, economics, education,

nation-building etc. The course seeks to introduce to the students the ideas and thought of

Gandhi and why the interest on him has only increased.

 

Course Objectives

 The course is designed to acquaint the students with the life and works of Mahatma

Gandhi and also to make them understand how M.K. Gandhi transformed from a

lawyer to a Mahatma?

 To introduce the political thought of Mahatma Gandhi and his non-violent protest.

 The significance and Relevance of Gandhian values in the contemporary world.

Learning Outcome

CO1: Develop an appreciation of Gandhi?s contribution to India?s freedom struggle and the influence of his ideas and thought around the globe particularly relating to peace and non-violence movements for justice and equality.

CO2: Explain the central tenets of Gandhi?s thought and political practice such as satyagraha, ahimsa, and Swaraj and their significance in the contemporary world.

Unit-1
Teaching Hours:8
MAKING OF GANDHI
 

Introducing Gandhi

Formative Years

Indian Influences: Epics, Narratives, Gita, Raichand Bhai, Folklore

Western Influences: Ruskin, Thoreau, Tolstoy, Quakers

Unit-2
Teaching Hours:6
GANDHI AND MASS STRUGGLES
 

Gandhi in South Africa

Return of Gandhi

Khilafat and Non-Cooperation Movement

Civil Disobedience Movement of 1930.

Unit-3
Teaching Hours:8
TOWARDS FREEDOM
 

Communal Award and Poona Pact

Constructive Programme

Gandhi and the Quit India Movement

Partition of India

Unit-4
Teaching Hours:8
GANDHI, HIS CRITIQUES AND LEGACY
 

Moderates, Extremists and Revolutionaries

Religious Nationalists

Tagore, Nehru and Ambedkar

Gandhi and the Left

Text Books And Reference Books:

Ambedkar, B R. What Congress and M.K. Gandhi have done to the Untouchables. Kalpaz

Publications, 2017. (Chapter X- What do the Untouchables say? Beware of Gandhi!).

Bhattacharya, Sabyasachi, ed. "The mahatma and the poet: Letters and debates between

Gandhi and Tagore, 1915-1941." National Book Trust.

Gandhi, M.K, Hind Swaraj (Ahmedabad: Navajivan Publishing House), 1999.

Gandhi, M.K. An Autobiography or The Story of My Experiments with Truth (Ahmedabad:

Navajivan Publishing House), 2001.

Gandhi, M.K. Hind Swaraj and other Writings, edited by Anthony J. Parel. Cambridge

University Press, 1997.

Gandhi, M.K. Satyagraha in South Africa (Ahmedabad: Navajivan Publishing House), 1992.

Gandhi. M.K. ‘Letter to Adolf Hitler’, December 24,

1940.https://www.mkgandhi.org/letters/hitler_ltr1.htm.

Essential Reading / Recommended Reading

Brown, Judith M. “Gandhi as nationalist leader, 1915-1948,” in The Cambridge Companion

to Gandhi, edited by Judith M. Brown and Anthony Parel. Cambridge University Press, 2011.

Pp. 51-70.

Dalton, Denis. “Satyagraha Meets Swaraj: The Development of Gandhi’s Ideas, 1896-1917,”

in Mahatma Gandhi: Non-Violent Power in Action. Columbia University Press, 2012. pp. 12-

29.

Guha, Ramachandra. Gandhi before India. Penguin UK, 2013.

Guha, Ramachandra. Gandhi: The years that changed the world, 1914-1948. Vintage, 2018.

Guha, Ramachandra. Patriots and partisans. Penguin UK, 2016.

Mukherjee, Bipan Chandra Mridula and Others, India’s Struggle for Independence 1859-

1947 (New Delhi: Viking), 1998.

Parekh, Bhikhu. Gandhi: A Very Short Introduction. Oxford University Press, 1997. (Chapter

1- Life and Work, pp. 1-24).

Evaluation Pattern
Assessment pattern:
  • CIA 1  10 marks (conducted out of 20 )
  • CIA 2 10 marks (conducted out of 20 )
  • CIA 3 25 marks (conducted out of 50 ) 
  • Attendance 5 marks (system calculate out of 10)
  • Total 50 Marks

POL142-1N - GLOBAL POWER AND POLITICS (2023 Batch)

Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:50
Credits:3

Course Objectives/Course Description

 

This course has been conceptualized in order to introduce the students to the study of international relations. It introduces students to major theoretical approaches to understand international politics and diplomacy.

 To introduce the students to:

       The nature, scope and importance of International Relations/Politics

       The basic concepts of International Relations such as Sovereignty, Security, balance of Power etc.

       The contemporary global issues

Learning Outcome

CO1: Demonstrate an understanding of the various concepts in international relations and approaches to studying IR.

CO2: Analyze global issues by understanding the background for the issues.

CO3: Analyze the relations between nations and the formation of international organizations

CO4: Demonstrate an understanding of the impact of international issues on domestic policies.

Unit-1
Teaching Hours:10
Introduction to International Relations
 

International Relations: Meaning, nature and scope of international relations;

 

Key Concepts of International Relations: Sovereignty (territorial sovereignty), Balance of Power, National Power, Security and Globalization.

Unit-2
Teaching Hours:10
Theorization of Great Power in International Relations
 

Theories of International Relations: Realism (Classical Realism and Neo-Realism), Liberalism (Neoliberalism), Constructivism.

Unit-3
Teaching Hours:9
Great Power Politics in 20th Century
 

First World War, Second World War: Causes and Consequences, dynamics of strategic interaction between the great powers including the alliances, Inter war period (multipolarity), the Cold War (bipolarity) and the post-Cold War period (unipolarity).

Unit-4
Teaching Hours:8
Power Shifts in the Post-Cold War
 

Power shifts in the post-Cold War international system, Great Powers: traditional and non-traditional security threats, Emergence of new powers (rise of China and India as a challenge to the west).

Unit-5
Teaching Hours:8
Contemporary Global Issues
 

Environmental Issues, Terrorism, Human Security, Migration.

Text Books And Reference Books:

J. Baylis, S. Smith and P. Owens (eds.) (1997) Globalization of World Politics, New York: Oxford University Press.

Goldstein, Joshua S, and Jon C. Pevehouse. (2012) International Relations. Boston: Pearson Longman.

Basu, Rumki. (2010) International Politics: Concepts, Theories and Issues. New Delhi: SAGE Publications.

H. Andrew, Ben Whitham (2011) Global Politics, Bloomsbury.

Ghai, K.K. (2005). International Relations: Theory and Practice of International Politics. New Delhi: Kalyani.

Essential Reading / Recommended Reading

Mansbach R. and K. Taylor, (2008) Introduction to Global Politics. New York: Routledge, pp. 2-32.

Carter, N. (2007) The Politics of Environment: Ideas, Activism, Policy. Cambridge: Cambridge University Press, pp. 13-81.

Waltz, K. (1979). Theory of International Politics. Illinois: Waveland Press (reissued 2010).

Morgenthau, Hans J. (1948) Politics Among Nations: The Struggle for Power and Peace. New York: A.A. Knopf.

Evaluation Pattern
  • ·  CIA 1  10 marks (conducted out of 20 )

    ·  CIA 2 10 marks (conducted out of 20 )

    ·  CIA 3 25 marks (conducted out of 50 ) 

    ·  Attendance 5 marks (system calculate out of 10)

PSY141 - ADVERTISEMENT PSYCHOLOGY (2023 Batch)

Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

This course will develop an understanding of how advertising affects the human mind by giving unique and valuable insight from the industry. The course will help in studying the relationship between advertising and human mind and also apply this learning to advertising strategy, positioning, brand, and marketing communications that prepare students for the competitive world of advertising and marketing.

Course objectives

This course aims to

  • Introduce psychological perspectives of advertisements in real life situations. 
  • Orient students towards the various functions and roles of cognitive, affective and behavioral responses in the field of advertisement.
  • Help students to identify and apply the various theories and principles of advertisement psychology in the field of marketing.

Learning Outcome

CO1: Apply the psychological perspectives of advertisements in the real-life setting.

CO2: Integrate different domains such as cognitive, affective and behavioral responses in the field of advertisement.

CO3: Develop the ability to make applications based on understanding of marketing strategies.

Unit-1
Teaching Hours:15
Unit I: Introduction to advertisement psychology
 

 

Introduction to advertisements; Its objectives and importance; Types and forms of advertising; Effects of advertisements a psychological perspective; Classic and contemporary approaches of classifying advertisement effectiveness.

Unit-2
Teaching Hours:20
Unit II: Cognitive processing of advertisements
 

Influence of advertisements on buying behaviors; Dynamics of Attention,Comprehension,Reasoning for advertisements; Attitudes and attitude changes with the influence of advertisements;Principles of persuasion and attitude change; Achieving advertisement compliance without changing attitude.

Unit-3
Teaching Hours:10
Unit III: International Advertising and Creating Brand
 

Emergence of International Advertising; Advertising in Multicultural Environment; Ethics in Advertising; Integrated marketing communication and marketing mix.

Text Books And Reference Books:

 Fennis,B.M.,&Stroebe,W.(2015).ThePsychologyofAdvertising.NewYork:PsychologyPress.

Andrew,A.Mitchell.(1993).AdvertisingExposure,MemoryandChoice.LawrenceErlbaumAssociates.Hillsdale,NJ.

Essential Reading / Recommended Reading

 

Linda,F.Alwitt & Andrew,A.Mitchell (1985).PsychologicalProcessesandAdvertising Effects:Theory,Research,andApplications. Lawrence Erlbaum Associates. Hillsdale, NJ. London.

Rolloph,M.E.&Miller,G.R.(Eds)(1980).Persuasion:NewDirectionsinTheoryandResearch.Sage.N.Y.

Eddie.M.Clark,Timothy.C.Brock,&DavidW.Stewart.(1994).Attention,AttitudeandAffectinResponsetoAdvertising.LawrenceErlbaumAssociates.Hillsdale,NJ.

 

Evaluation Pattern

CIA I

CIA II

CIA III

25

35

35

STA142 - DATA ANALYSIS USING EXCEL (2023 Batch)

Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

This course is designed to build the logical thinking ability and to provide hands-on experience in solving statistical models using MS Excel with Problem based learning. To explore and visualize data using excel formulas and data analysis tool pack.

Learning Outcome

CO1: Demonstrate the logics of using excel features.

CO2: Demonstrate the building blocks of excel, excel shortcuts, sample data creation and analyzing data.

CO3: Analyze the data sets using Data Analysis Pack.

Unit-1
Teaching Hours:15
Basics
 

Introduction: File types - Spreadsheet structure - Menu bar - Quick access toolbar - Mini toolbar - Excel options - Formatting: Format painter - Font - Alignment - Number - Styles - Cells, Clear - Page layout - Symbols - Equation - Editing - Link - Filter - Charts - Formula Auditing - Overview of Excel tables and properties - Collecting sample data and arranging in definite format in Excel tables.

Unit-2
Teaching Hours:15
File exchange and Data cleaning
 

Importing data from different sources - text file - web page and XML file - Exporting data in different formats - text - csv - image -pdf etc - Creating database with the imported data - Data tools: text to column - identifying and removing duplicates - using format cell options - Application of functions - Concatenate - Upper - Lower - Trim - Repeat - Proper - Clean - Substitute - Convert - Left - Right - Mid - Len - Find - Exact - Replace - Text join - Value - Fixed etc.

Unit-3
Teaching Hours:15
Data Analysis
 

Data analysis tool pack: measures of central tendency - dispersion - skewness - kurtosis - partition values - graphical and diagrammatic representation of data: histogram - bar diagram - charts - line graphs - Ogive - covariance - correlation - linear regression.

Text Books And Reference Books:

1. Alexander R, Kuselika R and Walkenbach J, Microsoft Excel 2019 Bible, Wiley India Pvt Ltd, New Delhi, 2018. 

 2. Greg Harvey, Excel 2019 All-in-One For Dummies,for Dummies,US, 2018. 

 

 

Essential Reading / Recommended Reading

1 . Paul M, Microsoft Excel 2019 formulas and functions, Pearson Eduction, 2019

Evaluation Pattern

CIA 100%

BBA101-2 - FINANCIAL MANAGEMENT (2023 Batch)

Total Teaching Hours for Semester:60
No of Lecture Hours/Week:4
Max Marks:100
Credits:4

Course Objectives/Course Description

 

Financial Management is an introductory core course that is offered with intent to equip the students with the basic knowledge of finance theory and its application to develop relevant financial strategies pertinent to profit-seeking organizations. The theme of financial management is structured around three decision making financial areas: Investment- long term as well as working capital, Financing and Dividend policy. This imbibes students with analytical and decision-making skills in managing finance through application of theoretical questions and practical problems.

 

Course Objectives: 

      To understand the basics of finance function and the concepts of financial management

      To apply the knowledge in taking finance decisions

      To develop analytical skills to identify financial management problems and solve them.

      To analyse the relationship among capital structure, cost of capital, dividend decisions, and value of the business.

To assess a firm’s requirement for long-term assets by applying capital budgeting techniques

Learning Outcome

CO1: Demonstrate understanding of the principles and concepts of financial management

CO2: Summarize the motives behind financial decision making

CO3: Interpret the relevant theories and concepts of various practices of financial management and ethics in Finance.

CO4: Analyze the relationship among capital structure, cost of capital, dividend decisions, and value of the business.

CO5: Evaluate projects for profitability

Unit-1
Teaching Hours:6
Introduction to Financial Management
 

Meaning of finance and financial management, Types of finance, Scope of financial management, Approaches to finance function relationship of finance with other business functions, Objectives of financial management – profit maximization and wealth maximization - merits and criticisms Financial decisions, Internal relation of financial decisions, Factors influencing financial decisions, Functional areas of financial management, Functions of a finance manager, Agency Cost, Definition of ethics and the importance of ethics in Finance.

Unit-2
Teaching Hours:9
Sources of Finance
 

Ownership securities – Equity shares, Preference shares, Deferred shares, No par stock/shares, Shares with differential rights, Sweat Equity Creditorship securities – Debentures – Zero coupon bonds, Zero interest bonds, Callable bonds, Deep discount bonds Internal financing or ploughing back of profit – factors affecting ploughing back of profits – merits and demerits Loan financing – short term and long term sources. Startup finance-Bootstrapping, Series Funding

Unit-3
Teaching Hours:12
Capital Structure & Capitalization
 

Meaning of capitalization – Theories of capitalization – cost theory and earnings theory. Over capitalization and under capitalization (Theory) – causes – effects and remedies, Watered stock, Over trading and under trading. Meaning of capital structure and financial structure, principles of capital structure, Optimum Capital Structure, Determinants of capital structure, capital gearing-Theories of Capital structure, Effect of capital structure on EPS, EBIT-EPS Analysis, Point of indifference-Practical Problems

 

Unit-4
Teaching Hours:12
Cost of Capital and Leverages
 

Meaning of cost of capital, significance of cost of capital, components of cost of capital – Computation of Cost of capital and Weighted Average Cost of Capital, CAPM-Practical Problems. Meaning of Leverage, Types of Leverages – operating, financial and combined leverage, risk and leverage – practical problems

 

Unit-5
Teaching Hours:8
Capital Budgeting
 

Meaning of Capital Budgeting, Importance, Need, Time value of money-Present and Future Value (Simple Problems), Capital budgeting process, project appraisal by using traditional methods and modern methods, Practical problems on Payback Period, Net Present Value, Profitability Index, IRR and MIRR methods

Unit-6
Teaching Hours:6
Dividend Policy decisions
 

Meaning, Kinds, Bonus shares – Merits and Demerits, Theories of dividend decisions, determinants of dividend policy decisions, Companies Act, 2013 and SEBI Guidelines on Dividend Distribution (Theory only)

Unit-7
Teaching Hours:7
Management of Working Capital
 

Meaning of working capital, types of working capital, working capital cycle, adequate working capital, determinants of working capital, estimation of working capital-Practice problems. Management of cash. Management of inventory and debtors – Theory only

Text Books And Reference Books:

Khan, M, Y, & Jain, P, K (2018). Financial Management. Tata Mc Graw Hill. 

Essential Reading / Recommended Reading
  1. Chandra, P. (2019).Financial Management. New Delhi, India. Tata McGraw Hill Book Co.
  2. Pandey,I.M.(2015). Financial Management. New Delhi, India. Vikas Publishing House.
  3. Gupta, S, K., Sharma, R.K. & Gupta, N (2013). Financial Management. Kalyani Publishers.
  4. Khan, M, Y, & Jain, P, K (2018). Financial Management. Tata Mc Graw Hill. 

Brigham and Houston (2021), Fundamentals of Financial Management, Cengage Learning, 14 edition

Evaluation Pattern

CIA I- 20 Marks

CIA II- 50 Marks

CIA II- 20 Marks

ESE- 50 Marks

Attendance : 5 Marks

BBA102-2 - MARKETING MANAGEMENT (2023 Batch)

Total Teaching Hours for Semester:60
No of Lecture Hours/Week:4
Max Marks:100
Credits:4

Course Objectives/Course Description

 

Marketing a particularly stimulating subject for learners, since its practical application is visible every day. Old rules of marketing are no longer useful to those who want to influence these new consumer’s choices. This course will lead the exploration of the leading edge of this paradigm shift that is now underway. This course introduces students to the concepts and processes of marketing and takes them deeper into the world of marketing.

Course Objectives: This course intends

  • To explain fundamental concepts of marketing and their application to different markets.
  • To give an understanding about marketing mix elements and strategies.
  • To explain about consumers buying behavior.
  • To critically examine and evaluate existing marketing strategies and tactics.
  • To study the social responsibility and ethics of marketing.

Learning Outcome

CO1: Explain fundamental concepts of marketing and their application to different markets.

CO2: Understand elements and strategies about marketing mix.

CO3: Explain about consumers buying behavior.

CO4: Critically examine and evaluate existing marketing strategies and tactics.

CO5: Study the social responsibility and ethics of marketing.

Unit-1
Teaching Hours:8
Introduction to Marketing Fundamentals
 

Meaning and Definition of Marketing; Scope of marketing - What Is Marketing? What Is Marketed? Who Markets, Evolution of marketing - The Production Concept, The Product Concept, The Selling Concept, The Marketing Concept, The Holistic Marketing Concept; Core marketing concepts - Needs, Wants, and Demands, Target Markets, Positioning, and Segmentation, Offerings and Brands, Value and Satisfaction, Marketing Channels, Supply Chain, Competition Marketing Environment

Unit-2
Teaching Hours:10
Connecting with Customers
 

Consumer behavior model (Black box) Factors affecting consumer Behavior, Types of Buying Decision Behavior, The Buyer Decision Process, The Business Buyer Decision Process, Institutional and Government Market. Segmentation, targeting and positioning for competitive advantage.

Unit-3
Teaching Hours:10
Product Decision
 

Setting Product Strategy: Product Classification, Product Levels, Product and Services Differentiation, New product development stages, categories of new product, reasons for launching new products and its failure. Product life cycle strategies and its extension, Ansoff’s Matrix, meaning of services, unique characteristics of services, 7Ps of service marketing, Service delivery process.

Competitive Dynamics: Competitive Strategies for Market, Other Competitive Strategies – Market Challenger Strategies Market Follower Strategies, Market Nicher Strategies.

Unit-4
Teaching Hours:8
Pricing
 

Types of pricing, Pricing strategies: New product pricing strategies, Product mix pricing strategies, Price adjustment strategies, Price changes, Public policy and pricing.

Unit-5
Teaching Hours:8
Distribution Channels
 

Marketing channels, structure, types and criteria of selecting a channel, wholesaling, retailing, and physical distribution, Channel Management (Channel design and Channel Conflict)

Unit-6
Teaching Hours:10
Promotion
 

Significance of Integrated Marketing communication, Advertising, sales promotion, personal selling and sales management.  Public and customer relations, direct and online marketing, multi-level marketing-the new marketing model. Other promotional strategies (Buzz Marketing, Stealth Marketing and Guerilla Marketing)

Unit-7
Teaching Hours:6
Competitive Dynamics and Socially Responsible Marketing
 

Sustainable Marketing, Social Criticisms of Marketing, Marketing’s Impact on Individual, Marketing’s Impact on Society as a Whole, Marketing’s Impact on Other Businesses, Actions to Promote Sustainable Marketing, Business Actions Toward Sustainable Marketing, Principles and Marketing Ethics.

Text Books And Reference Books:

Kotler.P, &Keller.K.L., Koshy & Jha  (2020). Marketing Management, 20th edition, Pearson.

Essential Reading / Recommended Reading
  1. Marshall & Johnston, Marketing Management, McGraw Hill
  2. Kotler & Armstrong, 15th ed., Principles of Marketing Management, Pearson publication
  3. Chernev & Kotler, 5th ed., Strategic Marketing Management, Brightstar Media
  4. Stanton, Etzel, Walker, Fundamentals of Marketing, Tata-McGraw Hill, New Delhi.
  5. Saxena, Rajan, Marketing Management, Tata-McGraw Hill, New Delhi.
  6. McCarthy, E.J., (2016). Basic Marketing: A managerial approach. Irwin, New York.
Evaluation Pattern

CIA 1- for 20 marks. Report submission either individual or in group

CIA 2 - For 25 marks- Written exam for 50 marks, converted to 25 marks.

CIA 3 - For 20 Marks- Report Submission either individual of in group.

ESE- For 30 Marks- Written Exam conducted for 2 hours for 50 Marks converted to 30

Attendance percentage - carry a maximum of 5 Marks.

BBA191-2 - SOCIAL CONCERN PROJECT (2023 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:2
Max Marks:50
Credits:1

Course Objectives/Course Description

 

This project is an opportunity to students understand social issues and challenges around their society. A short term association of students with NGO’s help them to learn other side reality of society which enable them to consider social issues in their future corporate decision makings. This project facilitate the students to effectively  utilizing their skills and competences to contribute the people, community and society

Learning Outcome

CO1: Identify the social problems and issues

CO2: Students able to analyze the opportunities to be agents of social change

CO3: Develop the students to become socially responsible citizens

CO4: Motivate to help them to realize what they learn and do can resolve social problems and issues by their contributions towards people, community, or society

Unit-1
Teaching Hours:30
Social Responsibility Project
 

Social Responsibility Project

Text Books And Reference Books:

       An external guide(from NGO) must be identified and informed to the teacher teaching Business ethics and sustainability.

       A mail confirming the details-Name of the external guide, designation, email id, phone number, address to be sent to teacher.

       A mail from the external guide must be sent to the teacher accepting your proposal to work with them and clearly mention your work, roles and responsibilities.

       Team leaders to coordinate which teams go when and complete what task and inform the teacher about the same

       A flow chart must be prepared by cluster coordinator showing each teams work to be completed and time line.

       A log book must be maintained by each group mentioning the individual contribution and work completion on a daily basis

       No more than 1 group from each cluster can go for project on any given day

       Each student is expected to put in a 25 hrs work towards project they undertake. The burden of proof lies with each student.

       Failure to report the day to day activities and update log book will lead to cancellation of project.

       Sufficient documents shall be made available both to the faculty guide and mentor at the NGO, for the work completed.

       It may consider  working with corporate foundations and in house CSA

       It is the group’s responsibility to ensure that the mentor at the NGO is aware about these guidelines. 

       Attendance shall be granted subject to confirmed participation by each student on a daily basis. NO attendance shall be given during class hours.

        At the end of each day's work it is the responsibility of the team leader to coordinate with the faculty mentor and get attendance sorted for their team.  No white forms or note is issued by anybody for this purpose.

Essential Reading / Recommended Reading

Approved NGO by Department

Evaluation Pattern

Evaluation Pattern

VIVA-VOCE (50 Marks): -Implementation

• Demonstrate awareness of social issues -20 marks

• Propose initiatives for future commitment -20 marks

• Summarise key facts with clarity- 10 marks

REPORT VALUATION (25 Marks) & RELECTIVE/FEEDBACK SESSIONS (25

Marks)

• Analyze stakeholder impact on social issues 10 marks

• Demonstrate clarity and coherence in writing – 10 marks

• Develop documents with appropriate structure and style- 5 marks

BBFT101-2N - FINANCIAL INSTITUTIONS, MARKETS AND SERVICES (2023 Batch)

Total Teaching Hours for Semester:60
No of Lecture Hours/Week:4
Max Marks:100
Credits:4

Course Objectives/Course Description

 

Course Description: This course is to make students familiarize with various aspects of Indian financial system. This will provide the students with an overall understanding of various components of Indian financial system

Course Objectives:

● To familiarize the students about the financial institutions and Services

● To make students understand about the money market and capital market operations

● To enhance the knowledge of the students about the roles of various financial institutions.

● To provide knowledge to the students related to the banking operations.

● To familiarize the students about various financial services.

● To make students understand about international financial markets. 

Learning Outcome

CO1: Understand the structure of financial system and the functioning of specialised financial institutions and markets. [RBTL2] (PLO 5.1)

CO2: Explain the functioning of money markets and capital markets. . [RBTL2] (PLO 2.2)

CO3: Identify the role of various financial institutions in the economy.[RBTL3] (PLO 1.2)

CO4: Understand the different operations in the banking services. [RBTL2] (PLO 2.2)

CO5: Assess the role of various financial services in the economy.[RBTL5] (PLO 2.5)

CO6: Explain the functioning of International financial market. [RBTL5] (PLO 2.5)

Unit-1
Teaching Hours:10
Introduction to financial system
 

Meaning-Structure- Functions-Components of financial system -Financial system and economic development- Reforms in Financial Sector in India

Unit-2
Teaching Hours:8
Capital Market
 

Meaning –Classification- Functions- Types-Primary market-Secondary market-functioning of various stock exchanges-NSE, BSE, OTCEI-Derivatives Market- Government Securities market- SEBI-Reforms in capital markets.

Unit-3
Teaching Hours:6
Money Market
 

Meaning-Significance-Structure-Features of money market—Money market instrumentsReforms in money market

Unit-4
Teaching Hours:10
Financial Institutions
 

Meaning & Functions -Banking institutions-Scheduled commercial banks and scheduled cooperative banks-Functions of commercial banks, Capital Structure of commercial banks, BASEL Norms. Non-Banking Institutions-NBFCs and Development Finance institutions-Insurance and Housing Finance Companies -IRDA RBI-Functions-Monetary policy-Credit Policy

Unit-5
Teaching Hours:10
Banking Service
 

 Deposit Schemes- Loan Schemes and Other Modern Services-Mechanism of E-Banking & Internet Banking, Mobile Banking & Telephone Banking, ATM & Electronic Money (Credit Cards) ,Electronic Funds Transfer System (RTGS and NEFT) & Modern Banking Services

Unit-6
Teaching Hours:10
Financial Services
 

Meaning-Types-Leasing- Hire purchase- Mutual funds- Factoring -Credit rating- Venture Capital-Recent developments in financial services industry, GIFT.

Unit-7
Teaching Hours:6
International Financial Markets
 

 Nature, Organization and Participants- Offshore Financing Instruments- Foreign Exchange market – International Financial Tech Cities

Text Books And Reference Books:

Pathak, B. (2013) Indian Financial System . New Delhi: Pearson education.

Essential Reading / Recommended Reading

1) Desai, V. (2010)Indian Financial System. Mumbai: Himalaya publishers.

2) Gordon, N. (2014). Indian Financial System. Mumbai: Himalaya publishers.

3) Khan, M.Y. (2009). Indian Financial System . New Delhi: McGraw-Hill.

4) Sharma, G. (2014). Indian Financial System. Ludhiana: Kalyani publishers.

5) Singh, P. (2010). Dynamics of Indian Financial System: Markets, Insituttions and Services, ANE Books

Evaluation Pattern

CIA 1: 20 Marks

CIA 2: 25 Marks

CIA 3: 20 Marks

Attendance: 5 Marks

ESE: 30 Marks

BBFT161-2N - STRUCTURED QUERY LANGUAGE (2023 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:2
Max Marks:50
Credits:2

Course Objectives/Course Description

 

This course provides a solid foundation of the SQL, a structured query language that enables students to build, query and manipulate databases.

Learning Outcome

CO1: To help the students understand basics of relational databases and SQL.

CO2: To enable the students to create database, tables, views and granting privileges.

CO3: To help the students create SQL queries

CO4: To enable students to update database content with SQL and transaction handling

Unit-1
Teaching Hours:6
Introduction to SQL
 

Database, DBMS, File System, Relational Database Model, ER diagrams, Logical and Physical Database Design, What is SQL, SQL Basics-Statement, Name, data types, constraints, Built in functions   

Unit-2
Teaching Hours:8
Database Structure
 

Creating a database, creating a table, removing a table, changing a table structure. Views-Creating views, using a view, dropping a view. Privileges-Grant privileges, revoke privileges. Constraint, Alias, Indexes. Access, Authorization (Hierarchy) and Security

Unit-3
Teaching Hours:8
Retrieving Data in SQL
 

Simple Queries-SELECT, FROM, WHERE, sorting. Multitable queries-cartesian product with WHERE clause, set operations and Join (natural join, Outer Join, Inner Join). Aggregation functions like SUM, AVG, MIN, MAX, COUNT, DISTINCT And Grouped queries. Sub-queries-search conditions, Nested, Correlated subqueries.

Unit-4
Teaching Hours:8
Data Updation in SQL
 

Database Updates-Adding data to database, deleting data from database, Modifying data in the database. Data integrity-Validity checking, Entity integrity, referential integrity. Transactions processing-commit, rollback. Locks in DBMS. Trigger.

Text Books And Reference Books:

Groff J. SQL, The Complete Reference. Third Edition. Publisher:McGrawHill

Hector Garcia-Molina, Jeff Ullman, and Jennifer Widom’s Database Systems: The Complete Book 2nd Edition.Publisher:Pearson

Elmasri, Navathe, Fundamentals of Database Management. Fifth Edition.Publisher: Addison-Wesley Available at: http://www.mim.ac.mw/books/Elmasri-Navathe-Fundamentals-of-Database-Systems-5th-Editi.pdf

Essential Reading / Recommended Reading

SQL Tutorial. Available at: https://www.w3schools.com/sql/

Evaluation Pattern

CIA 1 - 25 marks

CIA 2 - 25 marks

Total - 50 marks

COM148N - PERSONAL TAX PLANNING (2023 Batch)

Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

The course provides an overview of Income-tax Law. The course intends to provide a basic understanding of various concepts under the taxation system in India. It familiarises students with the multiple heads of income, deductions under each head, deductions from gross total income and computation of Gross Total Income. The course provides basic knowledge on the calculation of the income of individuals and also gives an insight into the tax planning that arises to reduce tax liability.

Learning Outcome

CO1: Recall concepts of assessee and income as defined under the Act

CO2: Recall the due dates for filing income tax returns and time limits for completion of assessments

CO3: Determine the deductions applicable for individuals and determine the amount of deduction.

CO4: Determine the deductions applicable for individuals and determine the amount of deduction.

CO5: Compute the tax liability of individuals

CO6: Design a tax planning mechanism to reduce the tax payable to the individual taxpayer

Unit-1
Teaching Hours:5
Basic Concepts
 

Basic concepts: Assessment year, previous year, person, assessee, Income, charges on income, gross total income, capital and revenue receipts, and residential status.

Unit-2
Teaching Hours:10
Income from Salary and House Property
 

Brief note /provisions on various heads/sources of Income-Income from Salary - Definition; Characteristics of Salary Income; Deduction from Gross Salary u/s 16 – Computation of income from salary. Income from House property - Computation of Income from Let-Out House Property, Income from Self Occupied House Property.

Unit-3
Teaching Hours:10
Income from Business, Capital Gain and Other Sources
 

Business income, capital gains & income from other sources

Unit-4
Teaching Hours:7
Deductions from Gross Total Income
 

Permissible deductions –under Chapter VI-A -Claim of Deductions under section 80 for Individual Assesses- 80C, 80D,80DD,80DDB, 80E, 80G

Unit-5
Teaching Hours:8
Computation of Tax Liability
 

Computation of Tax liability for individuals – old and new regime, slab rates for different age groups, surcharge and cess rates.

Unit-6
Teaching Hours:5
Return of Income and Procedure for Filing
 

Procedure for filing Tax Returns, types of returns, Requirement of PAN, form 16 and 16A, ITR -1 and ITR- 2

Text Books And Reference Books:

Income tax Law and practice (2023). Dr.Vinod K Singhania and Dr Monica Singhania. New Delhi: Taxman Publications.

Essential Reading / Recommended Reading

1. Garg, G. A.(2023).Income tax. New Delhi: Kalyani Publications.

2. Dr.V.Rajesh Kumar and Dr.R.K.Sreekantha: Income Tax – I, Vittam Publications

3. Dr. Mehrotra and Dr. Goyal: Direct Taxes – Law and Practice, Sahitya Bhavan Publication

Evaluation Pattern

 

Components of assessment

Components

CIA I

CIA II

CIA III

CIA IV

Attendance

TOTAL

Marks/Percentage

25%

25%

30%

15%

05%

100%

COM149N - INVESTMENTS AND TRADING STRATEGIES (2023 Batch)

Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

The course provides basic knowledge of investment alternatives available for individuals and outlines the functioning of primary and secondary markets. It also focuses on giving exposure to students on stock market trading and strategies.

 

Learning Outcome

CO1: Understand the various investment options available to investor.

CO2: Apply various techniques used by professionals for analyzing and valuing investment options.

CO3: Make a good investment plan.

CO4: Analyze past price movement of securities and predict future price movement.

CO5: Understand the trading strategies in both stock and derivatives segments of trading.

Unit-1
Teaching Hours:7
Introduction to Investment
 

Investment meaning- definitions- Investment v/s speculation- Investment process- investment categories- characteristics of investments- objectives of investments- types of investors- Hedging- Financial instruments – Risk and Return – Introduction to Portfolio Management

Unit-2
Teaching Hours:7
Capital Market in India
 

Indian Market-overview – players-participants and stock exchanges – Primary and Secondary market – SEBI and its functions - Functioning of stock exchange in India – stock market index

Unit-3
Teaching Hours:7
Trading in Secondary market
 

Terms relating to trading in cash market – stock market indices – stock symbols - Types of order – market order – limit order – stop loss order – stop limit order – trailing stop order - Method of placing an order- Inter day and intraday trading in cash market

Unit-4
Teaching Hours:8
Fundamental Analysis
 

EIC analysis- Economic analysis- tools for economic analysis- Industry analysis- standard industrial classification- tools for industry analysis- quantitative industry analysis- company analysis- tools for company analysis.

Unit-5
Teaching Hours:8
Technical Analysis
 

Meaning of Technical analysis and basic principles of technical analysis- Trends and Chart patterns -Eliot wave theory - Dow Theory, support and resistance level - different types of Charts - Mathematical indicators and Market indicators. Fundamental Vs technical analysis.

Unit-6
Teaching Hours:8
Derivatives market
 

Introduction to Derivatives Trading – Terms relating to Derivatives – Types of Derivatives – Forward – Future – Option – Swap – Derivative markets in India – stock exchanges trading derivative instruments. 

 

Text Books And Reference Books:

Punithavathy Pandian (2021). Security analysis and portfolio management Vikas publishing house Pvt Ltd.

Essential Reading / Recommended Reading
  1. Bhalla, V. (20188). Investment Management. New Delhi: Sultan Chand Publications 

 

Evaluation Pattern

CIA-1=25 Marks

CIA-2=25 Marks

CIA-3=30 Marks

Viav-Voce= 15 Marks

Attendance= 5 Marks

Total= 100 Marks

 

COM151N - DIGITAL MARKETING (2023 Batch)

Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

This Course aims to help learners build Online business strategies through Digital Marketing. The course provides conceptual knowledge on basics of marketing, fundamentals of Digital Marketing, subject related jargons and application of marketing in an online platform; it also enables an understanding of optimization of a website through SEO; and attraction traffic through Google AdWords campaigns as well as social media campaigns. The course ensures to provide working knowledge of tools such as Google AdSense; Google Ad creation; Blog creation, embed Google Analytics in a webpage or in a blog to understand the performance of the online business, its ads, its traffic and to plan online business strategies.

Learning Outcome

CO1: Recall the concepts of Digital marketings

CO2: Apply digital marketing tools and gain insights on analytical tools

CO3: Evaluate different marketing strategies

CO4: Design marketing strategies for customized goods and services

Unit-1
Teaching Hours:12
Basics of Digital marketing
 

Introduction to basics of marketing - Marketing v/s Sales - Marketing Mix – Strategic Flow for Marketing Activities - Digital Marketing Fundamentals – subject related jargons of Digital Marketing, Future of Digital Marketing-Trends and innovations in digital marketing

Unit-2
Teaching Hours:12
Search Engine Optimization (SEO) and Search Engine Marketing
 

Search Results & Positioning, Benefits of Search Position, Stakeholders in Search, Mechanics of Search, On-Page Optimization -The SEO Process - Keyword Research and analysis, Research Tools & Selection of keyword - Content Updates based on the keyword,. On-page and off-page optimization techniques, Local SEO strategies, Overview of search engine marketing, Creating effective ad copy and landing pages, Measuring and analyzing campaign performance. Introduction to Content Marketing, Developing a content marketing strategy, Creating high-quality and engaging content, Measuring and analyzing content marketing performance

Unit-3
Teaching Hours:6
Implementing and managing advertisement campaign through Google AdSense
 

Introduction to online advertisement – various types of online advertisement – creation of Google Ad step by step through Google AdSense - Meaning and introduction to PPC, Strengths of Pay Per Click - Landing Pages, Campaign Management- Conversion Tracking-Conversion Metrics - CPA, CTR.

Unit-4
Teaching Hours:9
Social Media Marketing
 

Introduction to social media, role of social media in marketing success, Sentimental analysis, Hash-tags, Facebook Campaign, LinkedIn Campaign, YouTube advertising, Managing social media accounts and pages, Paid advertising on social media platforms, Measuring and analyzing social media performance

Unit-5
Teaching Hours:6
Data driven decision making using analytics and insights
 

Introduction to analytics and tools such as Google Analytics and Adobe’s site catalyst, Measuring and analyzing campaign performance, Role of analytics in marketing campaigns. Developing reports and presenting insights to stakeholders

Text Books And Reference Books:
  1. Kingsnorth, S. (2022). Digital Marketing Strategy: An integrated approach to online marketing. Kogan Page.
  2. Nargundkar, R., & Sainy, R. Digital Marketing: Cases from India. Notion Press.
Essential Reading / Recommended Reading
  1. Kingsnorth, S. (2022). Digital Marketing Strategy: An integrated approach to online marketing. Kogan Page.
  2. Nargundkar, R., & Sainy, R. Digital Marketing: Cases from India. Notion Press.
Evaluation Pattern

Marks Evaluation Scheme:

CIA I: 25%

CIA II: 25%

CIA III: 30%

Viva-Voce: 15%

ATTENDANCE: 5%

TOTAL: 100

CSC151N - VISUALIZATION TECHNIQUES USING EXCEL (2023 Batch)

Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

This course focuses on the importance of data visualization for business intelligence and decision making. The course provides a practical approach to assess and enhance the impact of visuals for the database/dataset and use  data visuals to convey distributions and relationships.To make students understand, how to compare and contrast performance measurement data using effective data visuals and also use construct effective data visuals to solve workplace problems.

Learning Outcome

CO1: Work with different types of data.

CO2: Understand the importance of data visualization to drive more effective business decisions.

CO3: Understand charts, graphs, and tools used for analytics and use them to gain valuable insights.

Unit-1
Teaching Hours:10
Introduction
 

Dashboard Basics: Introduction - What is Dashboard? - Uses of Dashboard - User Requirements - Assembling the Data - Worksheet Functions: Vloopup - Xlookup - Index and Match - Sum product Function - Tables. Pivot Table - Building the Table - Dashboard case studies.

Unit-2
Teaching Hours:9
Organizing Data
 

Separating Data Layers - Working with External Data - Power Query vs Power Pivot - Text Files - Excel Files - Access Databases - SQL Server Database - Transforming Power in Query - Managing Columns and Rows - Transforming Columns.

Unit-3
Teaching Hours:9
The Fundamentals of Visualization
 

Creating effective visualization - Driving Meaning with color - Focusing attention with Text - Non-Chart Visualization - Format - Date and Time Format - Icons - Sparklings.

 

Unit-4
Teaching Hours:9
Infographics
 

Creating Infographics using shapes - Working with shapes - Framing with Data Shapes - Creating Charts with Shapes. Visualizing Performance Comparisons - Single Measurement.

Unit-5
Teaching Hours:8
Visualizing Parts
 

Column Charts - Bullet Charts - XY charts - Bubble Charts - Dot Plot Charts - Pie Charts - Line Charts - Animated Charts - Chart Automation - Manipulating Chart Objects.

 

Text Books And Reference Books:

[1] Schwabish, Jonathan. Data Visualization in Excel: A Guide for Beginners, Intermediates, and Wonks. United States: CRC Press, 2023.

[2] Data Visualization in Excel: All Excel Charts and Graphs. United States: Packt Publishing, 2020 Academy, Start-Tech.

Essential Reading / Recommended Reading

[1] Kusleika, Dick. Data Visualization with Excel Dashboards and Reports. United States: Wiley, 2021.

 

Evaluation Pattern

CIA 100%

CSC153N - INTRODUCTION TO DATABASE MANAGEMENT SYSTEMS (DBMS) (2023 Batch)

Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:100
Credits:03

Course Objectives/Course Description

 

This course helps to understand the fundamental concepts, terminology and application of databases. This course gives knowledge of ER diagrams, Database normalization, relational databases and SQL commands.

Learning Outcome

CO1: Understand the basic concepts of relational database model

CO2: Demonstrate database operations and design normalized database applications

CO3: Apply SQL commands to find solutions to a broad range of queries

Unit-1
Teaching Hours:9
Databases and Database Users
 

Data- Database- Database management system- Characteristics of the  database  approach-  Role of Database administrators- Role of Database Designers- End Users- Advantages  of Using a DBMS and When not to use a DBMS-Database System Concepts and Architecture- Data Models- Categories of data models- Schemas- Instances- and  Database  states-  The  Three schema architecture- Data independence- DBMS Languages and Interfaces- Classification of Database Management Systems.

Unit-2
Teaching Hours:12
Basic SQL
 

SQL data definition and data types- specifying constraints in SQL- SQL functions- Basic queries-Filtering data using where- Group by statements- DDL- DML- Retrieving data from multiple tables- Sub queries- Concept of a view in SQL.

Unit-3
Teaching Hours:8
The Relational Algebra and Relational Calculus
 

Relational Algebra: Unary relational operations; Binary relational operations ; Examples of queries in relational algebra, Relational calculus: The Tuple relational calculus; The Domain relational calculus

Unit-4
Teaching Hours:8
Data Modeling using Entity-Relationship Model
 

Using  High   Level   Conceptual   Data   Models   for   Database   Design-    Example  Database applications-Entity types- Entity Sets-Attributes and Keys- Relationships- Relationship types- Roles and Structural constraints- Weak Entity Types- Drawing E- R Diagrams.

Unit-5
Teaching Hours:8
Database Design
 

Functional dependencies and Normalization for Relational Databases-  Normalization  concepts- Normal forms-1NF- 2NF- 3NF- BCNF- 4NF-5NF.

Text Books And Reference Books:

Fundamentals of Database Systems, Shamkanth B Navathe, Ramez Elmasri, 7th Edition, Pearson Education, 2017.

Essential Reading / Recommended Reading

 Database System Concepts, Abraham Silberschatz, Henry F Korth, S Sudarshan, McGraw Hill Education, 6th edition, 2017.

Evaluation Pattern

CIA 100%

ENG181-2 - ENGLISH (2023 Batch)

Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:100
Credits:2

Course Objectives/Course Description

 
  • To expose learners to a variety of texts to interact with
  • To help learners classify ideologies and be able to express the same
  • To expose learners to visual texts and its reading formulas
  • To help learners develop a taste to appreciate works of literature through the organization of language
  • To help develop critical thinking
  • To help learners appreciate literature and the language nuances that enhances its literary values
  • To help learners understand the relationship between the world around them and the text/literature
  • To help learners negotiate with content and infer meaning contextually
  • To help learners understand logical sequencing of content and process information

·         To help improve their communication skills for larger academic purposes and vocational purposes

·         To enable learners to learn the contextual use of words and the generic meaning

·         To enable learners to listen to audio content and infer contextual meaning

·         To enable learners to be able to speak for various purposes and occasions using context specific language and expressions

·         To enable learners to develop the ability to write for various purposes using suitable and precise language.

Learning Outcome

CO1: Understand how to engage with texts from various countries, historical, cultural specificities, and politics and develop the ability to reflect upon and comment on texts with various themes

CO2: Develop an analytical and critical bent of mind to compare and analyze the various literature they read and discuss in class

CO3: Develop the ability to communicate both orally and in writing for various purposes

Unit-1
Teaching Hours:4
food
 

Witches’ Loaves

O Henry

 

Unit-1
Teaching Hours:4
language
 

Presentation skills

Unit-2
Teaching Hours:6
Fashion
 

In the Height of Fashion-Henry Lawson

Unit-2
Teaching Hours:6
Language
 

Report writing

Unit-3
Teaching Hours:4
Management
 

The Story of Mumbai Dabbawalas- ShivaniPandita

 

Unit-3
Teaching Hours:4
Language
 

Resume Writing

Unit-4
Teaching Hours:3
Language
 

Interview skills and CV writing

Unit-4
Teaching Hours:3
Management
 

If

By Rudyard Kipling

Unit-5
Teaching Hours:4
History
 

Who were the Shudras?

By Dr Ambedkar

 

 

Unit-5
Teaching Hours:4
language
 

Developing arguments- debating

Unit-6
Teaching Hours:3
language
 

Developing arguments- debating

Unit-6
Teaching Hours:3
History
 

Dhauli

By JayantaMahapatra

Unit-7
Teaching Hours:4
language
 

email writing

Unit-7
Teaching Hours:4
Social Media
 

An Occurrence at Owl Creek Bridge by Ambrose Bierce

Unit-8
Teaching Hours:2
Social Media
 

Truth in the time of Social Media' by Girish Balachandran

Text Books And Reference Books:

ENGlogue 1

Essential Reading / Recommended Reading

teacher manual and worksheets that teachers would provide. Listening skills worksheets.

Evaluation Pattern

CIA1- 20

MSE-50

CIA3- 20

ESE- 50

MED142 - DIGITAL STORYTELLING TECHNIQUES (2023 Batch)

Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:50
Credits:3

Course Objectives/Course Description

 

Course Description

This hands-on course introduces students to the fundamentals of digital media production, providing them with the skills and knowledge needed to create compelling content in various digital formats. Through practical exercises and projects, students will learn the essentials of pre-production, production, and post-production processes in the digital media landscape. They will explore techniques for capturing and editing audio and video, designing graphics, and creating engaging multimedia content. The course will also examine the influence of digital media on society, including its impact on culture, communication, and storytelling. By the end of the course, students will be proficient in producing professional-quality digital media projects and will have a critical understanding of the broader implications of digital media production.

 

Course Objectives:
1. Design impactful stories using effective structures, engaging visuals, and multimedia elements, tailored to specific platforms and audiences.
2. Get hands-on experience with audio/video recording and editing software, graphic design principles, and popular digital media platforms to produce effective storytelling projects.
3. Evaluate digital storytelling projects, identify effective techniques, and analyze the broader impact of digital media on communication and society.
4. Utilize various storytelling methods, collaborate effectively in teams, and communicate creative vision through presentations and project critiques.
5. Apply digital media skills to various platforms and emerging technologies, adapting your approach to diverse audiences and storytelling goals.

Learning Outcome

1: Provide students with a comprehensive understanding of industry-standard digital media production tools, software, and techniques to create high-quality digital media projects.

2: Understand specific requirements and considerations for producing media content across different platforms, including web, mobile, social media, and emerging technologies.

3: Foster students' creativity and artistic abilities, so that they will be competent to conceptualize and execute visually compelling and engaging digital media content through various assignments and projects.

4: Develop critical thinking skills to analyse and evaluate digital storytelling projects and assess the effectiveness of storytelling techniques and narrative structures.

5: Develop students' collaborative and communication skills for digital media production and enable them to effectively communicate their creative choices and project outcomes to a wider audience.

Unit-1
Teaching Hours:5
Role of Digital Media in Contemporary Society
 

Exploring the evolving landscape of digital media: a catalyst for social change, a platform for self-expression, and a driver of new economic models.

Unit-1
Teaching Hours:5
Digital Storytelling: Meaning, Features, and Types (Image, Audio and Video enabled)
 

Exploring the art of digital storytelling and its diverse forms.

Unit-1
Teaching Hours:5
Impact of Digital Media on Culture, Communication, and Storytelling
 

How digital media sparks social change, ignites global movements, and amplifies the power of collective action and cultural transformation.

Unit-1
Teaching Hours:5
Overview of Digital Media Production Process
 

This topic delves into the key stages of this journey, equipping students with the knowledge and skills to navigate the dynamic world of digital content creation.

Unit-1
Teaching Hours:5
Ethical and Legal Considerations in Digital Media Production
 

This crucial topic delves into the complexities of responsible content creation, addressing issues such as:

 

  • Copyright and intellectual property: Understanding ownership rights and respecting creative boundaries in the digital realm.
  • Privacy and data protection: Balancing transparency with safeguarding personal information in a data-driven world.
  • Representation and bias: Critically examining how digital media portrays diverse identities and challenging harmful stereotypes.
  • Misinformation and manipulation: Recognizing the ethics of information sharing and navigating the challenges of fake news and online manipulation.
  • Accessibility and inclusivity: Creating content that is accessible to all and promoting fair representation in the digital sphere.
Unit-2
Teaching Hours:8
Stages of Digital Media Production
 

The topic elaborates on the different stages of production for digital media, i.e., pre production, production and post production.

Unit-2
Teaching Hours:8
Concept Development and Storytelling in Digital Media
 

The students will learn how to ideate, develop it into a concept for the visual media and inculcate the art of storytelling within it.

Unit-2
Teaching Hours:8
Scriptwriting and Storyboarding
 

Students will learn about the art and science of scriptwrtiting and storyboarding. Words for scripts and Visual frames for storyboards. This will help them develop a visual aptitude and evolve them into budding media artists.

Unit-2
Teaching Hours:8
Planning and Organizing a Digital Media Project
 

Managing a production is an integral part of any media project. This topic will entail the hows and whys of the project and will train them in the art of multitasking; and balancing the creative and commercial pursuits of the production.

Unit-3
Teaching Hours:20
Audio Production - Recording techniques for voiceovers, interviews, and ambient sound; Audio editing and mixing; Sound design for digital media projects
 

In this topic, students will get acquainted with audio recording, editing and related skills.

Unit-3
Teaching Hours:20
Video Production - Camera operation and composition techniques; Lighting principles and techniques; Video editing and post-production
 

This topic will acquaint the students on the basics of camera, its operations, lightting, video shotting and editing techniques. This will enable thier inner creative to manifest their vision on screen.

Unit-4
Teaching Hours:6
Graphic Design Principles for Digital Media
 

The topic is about graphic designing and its basics. Students will give form and shape to their creative thinking and complete assignments relevant to the industry.

Unit-4
Teaching Hours:6
Creating and Integrating Graphics in Digital Media Projects
 

Graphics are integral as well as supportive in all kinds of media content. This will teach the students on how to create and place graphics in their media projects.

Unit-4
Teaching Hours:6
Introduction to Animation Techniques
 

This topic will enable students to delve into the basics of animation and will give them tools to tell their stories, narratives and ideas.

Unit-5
Teaching Hours:6
Planning, Scheduling, and Budgeting for Digital Media Projects
 

Digital media has primarily been commercialized. This has brought up the need for measuing costs, profits and budgets. This topic will teach them how to plan and budget their projects, leading better outcomes.

Unit-5
Teaching Hours:6
Final Project and Presentation (Students will complete a final digital media project and present their work)
 

Students will learn how to finalise content and present it. They will also learn relevance of time, channel and audience for their produced content.

Unit-5
Teaching Hours:6
Collaboration and Teamwork in Digital Media Production
 

Collaboration is integral to any project. The topic will help students learn how to divide roles, maintain synchronicity and optimize the skills of the team.

Text Books And Reference Books:

Dariano, A. (2018). The Storyteller's Ultimate Guide to Film and Digital Media Production. Routledge.

Datta, R. (2018). The Art of Digital Storytelling: Crafting Personal Narratives in the Digital Age. HarperCollins India.

Joshi, A. (2019). Digital Storytelling: A Comprehensive Guide for Beginners. Notion Press.

Manovich, L. (2013). The language of new media. MIT Press.

Rao, S. (2020). Visual Storytelling in the Digital Era: Techniques and Strategies for Engaging Audiences. Sage Publications India.

Essential Reading / Recommended Reading

Clark, J., & Lyons, A. (2016). Visual Storytelling: The Digital Video Documentary. Cengage Learning.

Lambert, J. (2013). Digital Storytelling: Capturing Lives, Creating Community (4th ed.). Routledge.

Gitner, S. (2016). Multimedia Storytelling: For Digital Communicators in a Multiplatform World. Routledge.

Mehta, N. (2015). Journalism and the Public Sphere in the Digital Age. SAGE Publications India.

Mukherjee, R., & Chakravarty, T. (2017). Digital Discontents: Civil Society and the Media in Contemporary India. Oxford University Press.

Rabiger, M. (2015). Directing the documentary. Routledge.

Evaluation Pattern

Component of Evaluation - Mode of Examination - Weightage (%)

CIA 1 - Assignment - 10%

CIA 2 - Mid-Semester Examination (Submission) - 25%

CIA 3 - Assignment - 10%

Attendance - 05%

ESE - End Semester Examination (Submission) - 50%

Total - 100%

PSY156N - PSYCHOLOGY OF RELATIONSHIPS (2023 Batch)

Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:50
Credits:3

Course Objectives/Course Description

 

Understanding close relationships is among the central goals of social psychology. Close relationships range from family ties to friendships to romantic and sexual relationships. Our main purpose will be on learning about the life cycle of adult intimate (i.e., romantic) relationships, ranging from stages of initial attraction and relationship initiation to growth and maintenance of the relationship, and in some cases, dissolution. Although other close relationships such as close friendships, family, and work relationships will also be addressed and integrated into the course, they will be of secondary importance. Class meetings will consist mainly of facilitated discussions and student-led presentations on topics such as the biological bases of attraction and love, commitment and interdependence, relationship cognition, attachment, communication, sexuality, relational interaction patterns, relationship satisfaction, and the social context of relationships (e.g., the influence of others) conflict, relationship dissolution, and relationship maintenance.

CO1: Understand the major concepts and models of interpersonal relationships.

CO2: Evaluate the different types of relationships and their impact on one's life.

CO3: Use strategies to enhance everyday life challenges and sustain effective relationships

 

 

 

Learning Outcome

CO1: Understand the major concepts and models of interpersonal relationships

CO2: Evaluate the different types of relationships and their impact on one's life.

CO3: Use strategies to enhance everyday life challenges and sustain effective relationships

Unit-1
Teaching Hours:15
Introduction to key theories and concepts in relationship psychology
 

(attachment theory, social exchange theory, equity theory, interdependence theory, etc.), theories of attraction (evolutionary, social, and cognitive perspectives), historical perspectives on the study of relationships, Ethical considerations in relationships. 

Unit-2
Teaching Hours:15
Different types of relationship
 

childhood relationship (parent, teacher, caregiver), adult relationship, friendship and workplace relationships, emerging trends in relationships such as virtual relationship, long distance relationship, cohabitation, post- divorce relationship, friendships and social networks – benefits, types and maintenance. Social media and its influence on relationship formation and maintenance.

Unit-3
Teaching Hours:15
Effective communication strategies
 

Active listening skills and empathetic communication,

Conflict resolution techniques and managing relationship disagreements, developing self-awareness, empathy, emotional intelligence, and applying psychological principles to real-life relationship scenarios.

Text Books And Reference Books:

Baron, R.A., Byrne, D. & Bhardwaj, G. (2010). Social Psychology (12th Ed.). New Delhi: Pearson.

Reis, H. T. (2012). A history of relationship research in social psychology. In A.W. Kruglanski & W Stroebe (Eds.), Handbook of the history of social psychology (pp. 213-232). New York: Psychology Press.

Graziano, W. G., & Bruce, J. W. (2008). Attraction and the initiation of relationships: A review of the empirical literature. In S. Sprecher, A. Wenzel, & J. Harvey (Eds), Handbook of relationship initiation, pp. 269-295. New York: Psychology Press

Essential Reading / Recommended Reading

Cameron, J. J., Stinson, D. A., & Wood, J. V. (2013). The bold and the bashful: Selfesteem, gender, and relationship initiation. Social Psychological and Personality Science, 4, 685-692. https://doi.org/10.10 02/9780470939338

Miller, Chapter 1: The Building Blocks of Relationships

Finkel, E.J., Eastwick, P.W., Karney, B.R., Reis, H. T., & Sprecher, S. (2012). Online dating: A critical analysis from the perspective of psychological science. Psychological Science in the Public Interest, 13, 3–66.

Sbarra, D. A., & Beck, C. J. A. (2013). Divorce and close relationships: Findings, themes, and future directions. In J. A. Simpson & L. Campbell (Eds.), The Oxford handbook of close relationships (pp. 795-822). Oxford, UK: Oxford University Press.

Lewandowski, G. W., Aron, A., Bassis, S. & Kunak, J. (2006). Losing a self-expanding relationship: Implications for the self-concept. Personal Relationships, 13, 317-331.

Vanden Abeele, M., Schouten, A. P., & Antheunis, M. L. (2017). Personal, editable, and always accessible: An affordance approach to the relationship between adolescents’ mobile messaging behavior and their friendship quality. Journal of Social and Personal Relationships.

Emery, L. F., Muise, A., Dix, E. L., & Le, B. (2014). Can you tell that I’m in a relationship? Attachment and relationship visibility on Facebook. Personality and Social Psychology Bulletin, 40, 1466–1479.

Evaluation Pattern

Course outcomes

CIA1

(Total 20 marks)

CIA2

(Total 20 marks)

CIA3

(Total 50 marks)

Attendance + CP

(10 marks)

CO1:

20

  10

15

 

CO2:

 

10

  15

 

CO3:

 

 

20

 

Note (if any):

CIA 1 will be individual assignments (video presentations)

 CIA 2 will be group presentations

STA142N - DATA ANALYSIS USING EXCEL (2023 Batch)

Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

This course is designed to build the logical thinking ability and to provide hands-on experience in solving statistical models using MS Excel with Problem based learning. To explore and visualize data using excel formulas and data analysis tool pack.

Learning Outcome

CO1: Demonstrate the logics of using excel features.

CO2: Demonstrate the building blocks of excel, excel shortcuts, sample data creation and analyzing data.

CO3: Analyze the data sets using Data Analysis Pack.

Unit-1
Teaching Hours:15
Basics
 

Introduction: File types - Spreadsheet structure - Menu bar - Quick access toolbar - Mini toolbar - Excel options - Formatting: Format painter - Font - Alignment - Number - Styles - Cells, Clear - Page layout - Symbols - Equation - Editing - Link - Filter - Charts - Formula Auditing - Overview of Excel tables and properties - Collecting sample data and arranging in definite format in Excel tables.

Unit-2
Teaching Hours:15
File exchange and Data cleaning
 

Importing data from different sources - text file - web page and XML file - Exporting data in different formats - text - csv - image -pdf etc - Creating database with the imported data - Data tools: text to column - identifying and removing duplicates - using format cell options - Application of functions - Concatenate - Upper - Lower - Trim - Repeat - Proper - Clean - Substitute - Convert - Left - Right - Mid - Len - Find - Exact - Replace - Text join - Value - Fixed etc.

Unit-3
Teaching Hours:15
Data analysis
 

Data analysis tool pack: measures of central tendency - dispersion - skewness - kurtosis - partition values - graphical and diagrammatic representation of data: histogram - bar diagram - charts - line graphs - Ogive - covariance - correlation - linear regression.

Text Books And Reference Books:

1. Alexander R, Kuselika R and Walkenbach J, Microsoft Excel 2019 Bible, Wiley India Pvt Ltd, New Delhi, 2018.

Essential Reading / Recommended Reading

1. Paul M, Microsoft Excel 2019 formulas and functions, Pearson Eduction, 2019.

Evaluation Pattern

CIA: 100%