Syllabus for
Master of Business Administration
Academic Year  (2022)

School of Business and Management, CHRIST (Deemed to be University) offers professional, 2-year management programmes leading to MBA degree in the areas of Finance, Marketing, Lean Operations & Systems, Human Resource and Business Analytics. The MBA Programme functions from all the five campuses of CHRIST (Deemed to be University). The School of Business and Management has well qualified faculty with most having relevant industrial experience. Well stocked libraries, state-of-the-art laboratories and a repository of learning tools provide for a varied and experiential learning environment. The School of Business and Management also provides free and easy access to high quality teaching and learning resources such as case studies, journals, databases and simulation games through subscription to reputed publishers. The School offers placement facility to students with an excellent track record so far. Every year large number of reputed organizations visit our institute for hiring our students from all specializations. National and international level conferences for faculties and students, national case study conference, business festivals for students conducted every year are among the highly reputed academic events in the country.

"Our mission is to develop socially responsible business leaders with the spirit of inquiry through academic and industry engagement".

The MBA programme consists of six trimesters. Students move to specialization courses during the last four trimesters. Most of the courses are of three credits with coverage of 30 hours. The course curriculum is designed for academic depth and employability in the industry. Variety of pedagogy are used in addition to the regular class room teaching, such as case sessions, simulations, management games, laboratories and research based assignments. Experiential, student centric learning is the highlight of the programme. Co-curricular activities such as organizational study, mentoring and current affairs sessions, book reviews, paper presentation conferences augment the regular classes. Extracurricular activities hone up the organizing skills and teamwork among the students. School of Business and Management has collaborations with Universities such as Virginia Commonwealth University (VCU), USA; Western Michigan University (WMU), USA and University of Applied Sciences (FHWS), Würzburg-Schweinfurt, Germany wherein students are permitted to take approved courses from these Universities and transfer of credits for such courses will be considered for the award of MBA Degree.

Examination: End Trimester Exam

Course Description: This course is offered to MBA students during the first trimester. The course is designed to induct the students into the MBA program from various cultures, perspectives and educational background. The course ensures induction of the students into reading habits related to business, develops curiosity through current affairs and equips the students to benefit from peer learning through a structured mentoring process.

Course Objectives: This course enables the students to be equipped with the current affairs knowledge with specific focus on business. This is ensured by habituating the students in the business newspaper reading process enabling them to discuss, critically analyse news in an inquisitive manner. Activities in the course are designed to improve communication and presentation skills of the students.

Accounting is the language in which the financial information is communicated in the world of business. Managers, irrespective of their functional areas will be either directly or indirectly exposed to the financial information and will have to use them in their decision-making. This course tries to familiarize students with the basics of financial accounting. The course describes the concepts of accounting, its principles, its standards and uses of the accounting information. Ultimately this course discusses preparation of income statement and balance sheet and financial statement analysis.

This course is offered in the first trimester to equip students with the art of managerial decision making at the firm level. Managerial Economics introduces students to the concepts of demand, pricing, cost, production, and markets. The course also demonstrates how all these concepts helps the manager in taking optimum and rational decisions.

Course Objectives: 

At the end of the course the students will be able:

1. To make use of the basic and fundamental concepts of managerial economics in making optimal decisions.
2. To analyze market forces, i.e. demand and supply, and compute the elasticity of demand and supply.
3. To examine the dynamics of consumer behaviour in the context of scarcity and opportunity cost.
4. To determine optimum cost and revenue, and break-even sales and quantity, in the short and long run.
5. To evaluate the equilibrium conditions for price, output, and maximisation of profit in different market conditions.

This is offered as a core course in first trimester. This course will provide a general introduction to management principles and theories, and a brief outline on history and development of management thought.

This is a common core course for 3 credit hours. It will discuss from both conceptual and application perspective, basic statistical methods widely used in business applications. The course gives an introduction to statistical methods needed in data analysis work related to applications in Economics, Finance, Marketing, Operations and Human Resources. Further it enables to conceptualize business problems in statistical terms and enhances understanding and application of fact and evidence-based decision-making process.

Course Objectives: 

At the end of the course the students will be able:

1. To develop the knowledge of visualization.
2. To apply probability distribution to business data.
3. To examine sampling techniques in the context of decision making.
4. To assess statistical data in order to support fact-based decision making.
5. To determine models for analyzing relationships between variables

The course is offered as a mandatory core course for all students in Trimester I.  The course introduces students to a comprehensive set of concepts and theories, facts about human behaviour and organizations that have been acquired over the years. The subject focuses on ways and means to improve productivity, minimize absenteeism, increase employee engagement and so on thus, contributing to the overall effectiveness. The basic discipline of the course is behavioral science, sociology, social psychology, anthropology and political science.

Course Objectives: At the end of the course the student are able:

1. To infer the concepts of organizational behavior at the individual, group or organizational level
2. To choose multiple perspectives of the concepts of personality, perception and learning in organizations
3. To inspect the influence of job-related attitudes, values and job satisfaction on business decisions
4. To recommend the suitable motivational techniques to address business problems.
5. To assess the dynamics of group and teams in organizations

Course Description: This course is undertaken by the students as a self-study project.  The project is carried out by the students for one month before joining the MBA program and is evaluated during Trimester I. It will be an organizational study in a manufacturing-oriented, large organization for a minimum of thirty days.

Learning Objectives

At the end of the course, students should have the knowledge and application of

●Vision, mission and objectives of business organization

●Organizational structure in business organizations

●Business functions in a business firm

●Organization type  the business under study fits in

●SWOT analysis for a business organization

●Key Result Areas of a business organization

●Business growth over years with appreciation of enablers and barriers

This is a core paper offered in first trimester of MBA program. The course provides a comprehensive foundation for understanding the scope of information systems in a business environment. It covers the fundamental concepts of information, digitalization, and related technologies. Apart from this, the course also includes aspects pertaining to strategy and innovation, Information system management, development and operations including security. Latest IS paradigms like Unstructured Database, OLAP, Artificial Intelligence, Machine Learning, Cloud, IoT, Blockchain etc. are given an exposure in the course. Ethical issues and sustainability aspects such as Green IT are addressed in the course. Additionally, use of IS and IT for societal good and nation building are also bought to students’ attention through the topics of Smart Cities, E-Governance etc.

Course Objectives: 

1. To assist in identifying the factors of information systems that interact with the organisation.
2. To enable application of concepts in managing and developing secure information systems for organisational competitiveness.
3. To facilitate analysis of applicability and value of enterprise information systems in a dynamic business environment.
4. To enable working knowledge of data management components in business scenarios.
5. To assist in identifying managerial implications of implementing disrupting technologies in organizations and associated ethical issues.

Course Description: This course is offered to MBA students during the second trimester. The course is designed to familiarize students with business terms and updates through significant developments in the corporate world. The course also enables students to reflect on their personal values and work on their self-development. It gives opportunity for the students to identify their strength areas and work towards their area of Specialization in MBA.

Course Objectives: This course develops a futuristic thinking for the students to identify themselves with a specific area of Specialization and a career goal. Students get exposure to various business terms and develop an aptitude towards management thinking.

This is a core course offered in the Second trimester to students across all specializations. Students learn various aspects of Marketing in terms of concepts, strategies, opportunities and challenges. This course attempts to enable students to apply relevant theories and concepts to various aspects of doing business, and to deal with global firms and competition in domestic market. This course will provide a general introduction to marketing management and a brief outline on the basic concepts in marketing.

Course Objectives: 

At the end of the course, students should be able:

1. To identify the Macro and Micro marketing environment and its impact on Business sectors.
2. To apply the bases of Segmentation, Targeting and Positioning.
3. To utilize the factors influencing Consumer and Business markets for buying decisions.
4. To analyze the strategies for Product and Price mix.
5. To recommend Promotional and Distribution mix strategies.

Course Description: course is an introduction to the human resources function and related elements and activities. The course outlines the roles and functions of members of the human resources department, as well as educating others outside human resources, in how their roles include human resources-related activities. The student will learn about the evolution in human resources management as we know it today. Emphasis is placed on the modern-day importance of HRM and the new “corporate view” of the function. Additionally, the student will be exposed to the view of HRM from the perception of both management and subordinate employees. The importance of maintaining fair and equitable compensation and benefit programs will be discussed. The student will be exposed to practical situations and problem solving, regarding areas of employee counseling, discipline and termination. Other critical areas of training and development, staffing and strategy will also be explored.

Course Objectives: This course attempts to integrate the understanding of the human resources management framework with the management best practices, tools and models

This is an introductory course designed to help students understand the basic concepts of Financial Management. Apart from concepts like Time Value of Money, Cost of Capital, Capital Structure, etc, tools of financial decision making for Capital Budgeting, Working Capital Management, Dividend Policy, etc are also covered in this course. This course helps the students understand how financial theory translates into practical decision making.

This is a core paper offered in second trimester of MBA degree. This course provides students, insights related to Strategy, Planning, Manufacturing and Control aspects of Operations. It prepares students for careers in Planning, Production and Control functions in Manufacturing, as well as, in Service sector. The concepts learnt in this field are applicable to all specializations including, Marketing, Human Resources, Finance, Business Analytics, Lean Operations and Systems, and also in other fields.

Course Objectives: 

At the end of the course, students should be able:

1. To enable comprehension of operations strategy design process in a competitive environment.
2. To facilitate examination of decision-making methods for layout, location, and line balancing in manufacturing setup.
3. To facilitate examination of inventory patterns and models for optimizing value in a supply chain.
4. To determine the root causes of quality defects through statistical and non-statistical methods.
5. To enable comprehension of emerging areas in lean, sustainability, and project management

This core course will motivate students on entrepreneurship. The course will discuss on the characteristics of the entrepreneurs, what motivates them and the challenges they face. The course makes students to understand how successful entrepreneurs will think. The effectuation concept will be explored. Further students will learn about the Lean Start-up framework which will allow them to successfully initiate/improve business idea. This course will also focus on developing required competencies to become an innovative, opportunity-driven, market-ready and entrepreneurial manager. 

Course Objectives:

This course attempts to enable students to exercise writing a business plan by applying various concepts of entrepreneurship such as lean, effectuation etc. Understand the requirements in domestic and international context for a startup. Manage suitability and entrepreneurial challenges.

SCP is offered as a Core course in the Second Trimester. This will be Service-Learning Course which refers to learning that actively involves students in a wide range of experiences, which benefit others and the community, while also advancing the goals of the Course outcomes. In this course Community-based service activities are paired with structured preparation and student reflection. This course attempts to utilise the academic capability and skill of the students of MBA programme to develop and suggest practicable solutions to enduring societal problems prevalent in India. Thus the course inculcates among the students the agility of utilising acquired knowledge to explore strategies to overcome practical problems, while helping them to become a socially aware global citizen. Students will work in teams of three to five; each team will select the NGO/project after approval of their academic faculty mentor.  Students must work towards bringing positive changes in the organisation by participating in the activities of the NGO and working towards solving problems to the satisfaction of the NGO. Voluntary service with the NGO is also expected from students. Students in teams must comply with the policies and guidelines set by the NGO they choose to do the SCP and the School of Business and Management. The learnings and student reflection will be recorded as part of the SCP report and presented to an audience of students.

Course Objectives

●       To identify sustainability issues in NGOs.

●       To analyse potential alternatives for issues related to NGOs sustainability. 

●       To evaluate appropriate solutions to facilitate improvements in the organisation.

●       To develop value-based leadership through serving with the NGOs.

This is a three-credit course offered as a Program Core during the second trimester for all MBA students. This course aims to impart the foundational concepts and skills essential for a future manager to understand and manage data, use data for decision making and present the outputs creatively using data visualization techniques. The course further aims to build an understanding of machine learning and the way it is used by organizations.

Course Objectives: 

On having completed this course, the students should be able:

1. To apply the basic concepts of Business Analytics
2. To apply the concepts of Machine Learning
3. To analyse the implications of Analytics in various functional areas
4. To assess data visually using tools 
5. To evaluate data using simulations through MS-Excel

Course Description: This course is offered during third trimester for MBA students. This course includes readings, presentations, activities, and projects which help students to develop domain knowledge, skills and competency in their chosen area of specialization (Business Analytics, Finance, Human Resources, Marketing, Lean Operations & Systems). Students are expected to read, analyze, reflect, share their knowledge, opinions and views and participate actively in the session discussions.

Course Objectives: The objective of this course is to develop knowledge, skill and competence in the chosen area of Specialization that will support the student in building a lasting career in the functional area of their choice. Within the Specialization, identify a ‘’practice area’ for developing deeper level competencies

Course Description:  This paper is offered as a common core course in the third trimester. The course aims to develop a research orientation among students and thereby making their managerial decision-making process scientific. The course covers all elements of business research process including problem discovery, literature review, research design, data collection, and data analysis using software applications, interpretation and reporting of results. It provides a knowledge base on steps in a research process needed to conceptualize, define, design and execute a business research project.

Course Objectives: 

At the end of the course, students should be able:

1.To identify management problems and convert them into research problems.

2.To choose appropriate research methods based on the research problem.

3.To identify suitable measures and sources of information for literature review and data collection.

4.To construct research instruments for collecting the required data.

5.To recommend suitable courses of action, based on statistical analysis of the data.

Course Description:  

This is a three-credit course offered as a Discipline Specific Elective during third trimester for Business Analytics Specialization students. It is an introductory course on Relational Database Management (RDBMS) concepts. The course includes aspects related to database architecture and creation & querying of data. Various concepts of RDBMS will be delivered through lab sessions.

Course Objectives: At the end of the course, students should be able:

1.                1. To identify data and the components of Database Management System

                    2. To experiment with Database Model with its relationship

                  3. To discover Data Definition and Manipulation using SQL

                   4. To evaluate different Databases and its influence in various applications in a global environment

5                 5.  To evaluate knowledge of Query Language using SQL

5

Course Objectives:This course attempts to develop a conceptual and analytical understanding of framework of evaluating financial instruments & markets and inculcates investment intelligence in students. 

This is offered as a core course in the third trimester with 3 credits. This course is designed to expose the students to the concepts, and principles of both Sales and Distribution Management and to develop the necessary skills among the students to effectively sell and distribute products while managing the sales force effectively.

Course Objective:

At the end of the course, students should be able:

1. Classify different selling approaches and execute sales deals. with efficiency and Effectiveness.

2. Explain sales forecast methods, territory management, permanent journey plan, annual operating plans and set sales targets and manage quota.

3. Explain the concept of sales force motivation, productivity and performance.

4. Analyse the concept of Marketing channel design and structure and its overall impact on marketing mix strategy in decision making.

5. Appraise the concept of Channel power, relationship and channel economics and its impact on the “Go to market" strategy.

Course Description: 

This is a three-credit course offered as a Discipline Specific Elective during third trimester for all Business Analytics Specialization students. Python is a general-purpose programming language which is simple and incredibly readable. The course discusses the fundamental principles of Object-Oriented Programming as well as in-depth data and information processing techniques. The course introduces core programming basics – including data types, control structures, algorithm development and program design with functions – through Python. During this course, students will explore real-world software development challenges while solving practical and contemporary business problems.

Course Description: 

At the end of the course, students should be able:

1. To identify various data types in python
2. To apply various types of string operations for data processing 
3. To utilize functions for efficient programming 
4. To analyze the data using Numpy and Pandas. 
5. To apply various data visualisations to capture data characteristics

Course Description: This course is offered as a finance specialization mandatory course for the MBA program. It prepares students for careers in Banking and Finance industry. Students opting for this specialization understand the various aspects related to management of banks from a macro perspective mainly.

Course Objectives: This course attempts to make students understand the broad functioning of a bank both at the macro and at micro levels and measure the performance of banks.

This course provides an in-depth introduction to marketing analytics as a basis for competitive marketing strategies and execution. Students will learn how to use marketing analytics for forecasting sales using statistical techniques, customer base analysis, performance analysis of brands, data management, and application of analytics for effective marketing decisions. Students will gain hands-on experience with the techniques and theory covered in this course.

This is a three-credit course offered as a Discipline Specific Elective during third trimester for all Business Analytics Specialization students. The course enables the students to use the R programming language for performing basic data analysis including data preparation, data manipulation, data visualization, descriptive statistics and statistical modelling.

Course Objectives: At the end of the course student should be able to

1.     To organize data using R programming

2.     To apply analytical techniques using R programming

3.     To identify patterns from data.

4.     To discover insights from data.

To discover principal component analysis

Course Description: In order to make decisions using information contained in financial statements, a deeper understanding of the process of financial reporting is necessary. Knowledge of accounting standards and principles will help in deciphering the accounting information clearly. This is significant as accounting is the primary channel of sending information about a business to the external world. Analysing the financial statements using advanced ratios will shed deeper insight to the real performance of firms. Hence this course tries to cover the twin areas of reporting and analysis of financial statements.

Course Objectives: This course attempts to enable to understand the key accounting standards that can influence the financial numbers and help evaluate the financial statements with quantitative and qualitative emphasis

Course description: This paper is offered as a marketing subject in the third trimester and it
emphasizes the importance of the B2B industry. Approaching organizational buyers requires
developing unique sets of marketing knowledge. TheB2B sector has phenomenally grown in the
past decade and are increasingly using AI to automate certain functions. The customer revolution,
the business environment, global players have brought in tremendous changes to the B2B industry.
The course equips the students to acquire core competencies &skill sets to make a successful career
in the B2B sector.

Course Objectives: To impart knowledge needed to understand the trends and unique characters of
B2B marketing.
To develop the skills among students required for a career in B2B marketing.

Course Description: The course is offered as a generic elective in the third trimester. In this course students learn to recognize how differences and conflicting situations affect work relationships and learn strategies for responding productively and positively to these differences & resolve conflicts. The course also provides for an understanding of the process and tactics used for effective negotiations in various situations. Students get a perspective on how culture could influence international negotiations as well.

Course Objectives: This course is designed to help students:

• Make use of various dimensions of conflict

• Identify the approaches of conflict resolution as a means for improving relationships at work

• Examine the practical understanding of the process of negotiation

• Utilize various approaches available to manage negotiations

• Examine cross-cultural understanding to negotiation situations

The origins of Artificial Intelligence (AI) can be traced to the seminal work done by Alan Turing during World War. Artificial Intelligence has come a long way since then and currently impacts all areas of our lives.  Advances in computing power have made the application of brute force to AI feasible, e.g., machine learning. This Generic Elective course in the third trimester provides insights into Artificial Intelligence, Machine Learning, and Robotic Process Automation (RPA).

Course Objectives:

At the end of the course, a student should be able:

1.            To Apply the Fundamentals, and Economics of Artificial Intelligence (AI)

2.            To Make use of the role of AI systems as agents

3.            To Experiment with potential applications suitable for RPA based on domain knowledge

4.            To Examine appropriate machine learning and deep learning techniques to solve business problems

5.            To Discuss the ethical perspective while developing AI applications

Course Description: This course is delivered for MBA students during Trimester IV. This course includes readings, presentations, activities, and projects which help students acquire and develop research competencies that will serve them in carrying out the master thesis requirement for the MBA program.

Course Objectives: It is to be expected that students taking up the MBA are unlikely to have developed research competencies that are required to carry out a master thesis. Hence the objective of this course is to support students in acquiring and developing competencies that will help them plan, design and operationalise research ideas into master thesis in the academic context and into research paper and reports in the industry context.

Course Description:

This is offered as core course in the fourth trimester. The course aims to introduce strategic management principles to the participants. Additionally, this course provides the participants with tools, concepts and perspective to understand and develop strategies for businesses in varied industries. 

Course Objective:  This course facilitates understanding of the concept of strategy and strategic management process across corporate and business level strategies. 

Concepts, Nature, Competitive Advantage, Strategists, External Opportunities and Threats, Internal Strengths and Weaknesses, Strategic-Management Model

Types of Strategies

Long term Objectives, Types of Strategies, Integration Strategies, Intensive Strategies, Diversification Strategies, Defensive Strategies, Porter’s Generic Strategies, Blue Ocean Strategy

Strategy Development Processes

Intended Strategy Development, Emergent Strategy Development

Course Description: Financial Econometric Analysis is offered as an elective course in the fourth trimester with 3 credits. The course is designed to provide students with the understanding of econometrics for analyzing financial and economic data and how to interpret the results for managerial decision making. The course focuses on application-oriented learning and thus will follow hands-on pedagogy and real-life data and problems where students can apply econometrics tools for analysis.

Course Description: The course is offered to second year MBA students specializing in HR. Compensation Management is a specialization in the field of Human Resources that addresses how organizations use financial and other forms of pay to attract, retain and reward employees. In most organizations, compensation costs are the single largest line item expense on a balance sheet. As a result, HR practitioners responsible for managing wage, salary and benefit administration are required to have interdisciplinary training. Course content introduces important concepts from various fields including labor law and economics, individual, group and organizational psychology, financial management and actuarial science. The administrative systems used to manage compensation are surveyed in the context of underlying theory and major regulatory, competitive and ethical constraints on pay practices.

Course Objectives: At the end of the course student will be able

·       To describe theoretical concepts of compensation management in organizational context

·       To appraise compensation strategies for gaining competitive advantage

·     To apply techniques of job analysis, job evaluation, salary surveys and pay policy to design internally aligned and externally competitive compensation systems

·       To evaluate pay for performance plans and special issues to be considered when designing pay systems

• To determine ethical and legal practices in compensation design (including design of benefit programs, discretionary benefit programs and incentive pay programs)and gain a global perspective of compensation systems.

Course Description: This course is intended to enhance the skill level of the students in financial analytical and valuation skills. In this course, the students would be exposed to Industry analysis, business strategy analysis for performing the financial analysis leading to equity valuation. This course also involves developing a financial model to perform equity valuation of a real company through Discounted Cash flow method. It also emphasize on other techniques of valuation such as relative valuation, Residual Income

Course Objectives: This course attempts to enhance the skill level of the students in business strategy analysis, financial analysis, prospective analysis to build an equity valuation model of a business and communicate the valuation through report writing.

Course Description: This course is offered as a marketing elective in the fourth trimester. It is a 3-credit course that helps students understand the behavior of consumers before and after purchase. The course helps students gain valuable conceptual knowledge of how the concepts of motivation, perception, personality and other behavioural studies influence the consumer in making purchase decisions. It also gives an insight to the students about the decision-making process and the growing significance of consumer behaviour study in various other areas of marketing.

Course Objectives: 

On completing the course students will be able to:

1.     Apply the concepts of psychology to consumer buying behaviour

2.     Classsify theories of consumer behaviour both as an individual and in groups

3.     Analyse consumer needs, motivation and personality to determine the buying behaviour

4.     Assess consumer perception and learning on its impact on consumers’ propensity towards brands.

5.     Evaluate theories of consumer attitude formation and change towards brands.

On having completed this course student should be able to:

CLO1: Interpret concepts, frameworks and models of consumer behaviour to solve contemporary marketing issues.

CLO2: Examine various theories of consumer behaviour to enable marketing decisions.

CLO3: Recommend marketing and branding decisions based on consumer behaviour insights.

CLO4: Develop a meaningful insight to diagnose and effectively use consumer behaviour in marketing decision making.

CLO5: Illustrate pragmatic solutions using the theories and frameworks of consumer behaviour.

Course Description: This course is offered to students of MBA (Finance) program. It provides comprehensive knowledge about the concepts underlying the functioning of the different types of Derivatives instruments and Derivatives markets. It also generates interest in students for them to consider this area for their career growth.

Course Description: This is a cross-functional elective course offered in the third trimester to students of HR specialization. In this course Students learn various aspects of Labor Laws mainly focusing on compliance part. They will be getting an in-depth knowledge of compliance and they will be becoming an asset for any organization irrespective of sectors.

Course Objectives: This course attempts to develop the awareness among students about the various acts and legal compliances required for smooth functioning of the organization which is essential for all HR managers.

Course Description: Marketing Metrics is a marketing specialization course designed to develop students to use numbers in assessing marketing strategy. The course reviews the different measures used by marketers and other decision makers in corporations. It covers metrics for understanding value of brands, customer loyalty, profitability of customers and to measure the performance of marketing activities. 

This course examines the importance of managing marketing data in effective marketing decision making. It presents the role of marketing metrics within the organisation and establishes how an understanding of a range of measurement techniques can enable organisations to achieve marketing objectives through strategic decision making.

Course Objectives: This course attempts to provide students with an overview of tools and techniques that can be used to quantify the strategic value of marketing initiatives.

Course Description: This course is offered as a three-credit cross-functional elective for students of all specializations'. The course provides foundational knowledge of key emerging technologies used for digital transformation of enterprises.

Course Objectives: This course attempts to provide students an introduction to some of the important emerging technologies like cognitive computing including AI, extended reality, blockchain, IoT, robotic process automation etc. It is the intent of the course to enable the students to harness the power of these and future technologies for business innovation and digital transformation of enterprises. Sensitization of future managers to ethical and societal challenges associated with digital technologies is another objective of the course.

The spirit of the course is to equip the students with enough awareness of the digital technologies, such that they will be able to utilize these in their chosen areas of specialization, without getting bogged down with the technical details.

A service is a provider/client interaction that creates and captures value. Because a successful service provider-client relationship has a critical dependency upon a well-defined and functional relationship. This course will provide an overview of service management from an integrated viewpoint with a focus on customer satisfaction. The material will integrate operations, marketing, strategy, information technology and organizational issues.

Summer internship project (SIP) is a key requirement to complete the MBA programme. The student will have to identify and get in touch with a reputed organisation keeping in mind their specialization, area of interest learning potential and possible career opportunities. The student is expected to gain hands on training in a specific work area/role in the organisation after understanding products, processes, design culture, and all other relevant aspects of the organisation. The specific role that the student will be playing in the organisation and the scope of their work in the department will have to be finalised in consultation with the corporate mentor and with the approval of the academic mentor. 

Course Description: This course is offered to MBA students during the fifth trimester. Mentors provide support to the students in resume preparation, group discussion and mock interviews. Mentors inculcate the responsible citizenship behaviour like timeliness, punctuality, professional approach among the students through activities and role modelling.

Course Objectives

 The course grooms the students to bring in the professional aspect in their attitude and behaviour. It also ensures the students are placement ready to face the industry after their MBA program. The course develops students to strengthen their conceptual and professional skills.

Course Description: This core course will help students to learn about the Lean Start-up framework which will allow them to successfully initiate/improve business idea. Concepts like starting and operating a business, developing a feasibility plan, obtaining financing, marketing strategies will be covered. Different dimensions like effectuation, accelerators or incubators will be discussed to broaden the understanding of entrepreneurship. This course will also focus on the development of a business plan, designed to either start a new venture or take an existing venture into new markets. The course will develop required competencies needed to become an innovative, opportunity-driven, market-ready and entrepreneurial manager.

Course Objectives: This course attempts to enable students to exercise writing a business plan by applying various concepts of entrepreneurship such as lean, effectuation etc. Understand the requirements in domestic and international context for a startup. Manage suitability and entrepreneurial challenges. 

Economic contributions and Challenges faced by entrepreneurs. Opportunities for Women Entrepreneurs, Opportunities through Innovations, Social Entrepreneurship, International Entrepreneurship

Course Description: This course develops insights into the strategic aspects to investments. It goes beyond the conventional valuation metrics and focuses on value creation from investors’ perspective. It discusses the eight strategies of value creation -Value Octogen and the challenges of the pursuit of creating and sustaining value.

Course Objectives: This course attempts to develop insights into the strategic aspects of value creation from the shareholder's perspective.

The course is offered as a human resource elective in the second year. This course introduces students to the social science techniques and change interventions used to improve organizational effectiveness and enhance the organizational development. It focuses on the philosophy, history, and evolving approaches associated with organizational change and development, with special focus on initiating and managing change. Introduces methods used to identify organizational problems, understand the underlying causes for these problems, and collect information and data about the causes or problems, and present diagnostic results.

Course Objectives:

This course attempts to introduce the students to the social science techniques and change interventions used to improve organizational effectiveness and enhance the organizational excellence

•       To illustrate the concepts of organizational Change and Development at the individual, group or organizational level

•       To identify multiple perspectives of OCD concepts to present an Argument

•       To analyze the impact of culture, values and change dynamics on business decisions for initiating organizational development.

•       To estimate the impact of change technique to address business problems, relating to change and development

• To appraise appropriate frameworks to address challenges related to OCD (Evaluate)

Course Description: This paper is offered as a marketing elective in the fifth trimester. It gives a complete insight into the knowledge of retailing and prepares students for careers in the area of organized retailing. Students opting for this elective specialize in the various aspects of retailing; multichannel retailing, retailing strategy, information systems and supply chain management, managing merchandise, store management, etc.

Course Objectives: This course attempts to provide insights into the knowledge of retailing and prepares students for careers in the area of organized retailing.

Course Description: This course is offered to provide the students an understanding of the emerging areas of Risk Management. This course equips the students with the tools and techniques to manage the financial risk efficiently.  It also enables them to learn corporate governance and risk strategies to manage both financial and non-financial risks.

Course Description: This course is offered to the students of the MBA program specializing in Human Resources. An increasing number of firms have activities spread around the world and a critical reflection on the impact of IHRM on business activities and individuals in this context is of vital importance. In this course, various aspects of IHRM will be studied, with a special focus on (a) Strategic and Organizational Perspectives on IHRM (b) IHRM Practices (c) International Assignments and Employment Practices (d) Developments in IHRM Policy and Practice.

Course Objectives: International Human Resource Management (IHRM) is about the worldwide management of human resources. IHRM can be traced back to the growth of international business operations and the development of multinational firms with their formal and informal approaches to personnel administration and management. The purpose of this course is to provide the students with knowledge and understanding of IHRM as well as the ability and skills to analyse IHRM in contemporary firms. 

Course Description: This paper is offered as a marketing elective in the fifth trimester. It gives an insight into advertising and prepares students for decisions in advertising and media in their respective roles in marketing. Students opting for this elective gain an insight on the role and significance of public relations for brand-building and crisis management.

Course Objective: To make the students aware about the basics of advertising and public relations

Course Description

This course introduces students to the world of fixed-income securities and their markets, yield measures, risk factors, and valuation measures and drivers. After undergoing this course, the students would be able to calculate yields and values of fixed-income securities. They would also be able to estimate the risks and expected returns for fixed income instruments, to analyse the term structure of interest rates and yield spreads, and to evaluate fixed income instruments with embedded options and unique features.

Course Objectives

 Illustrate understanding of bond markets, yield measures, risk factors,

valuation measures and drivers, and credit analysis.

 Calculate the risks and expected returns for fixed income instruments.

 Calculate yields and values of fixed-income securities.

 Interpret the term structure of interest rates.

 Evaluate fixed income instruments with embedded options and unique

features.

Course Description: Agile management principles are transforming the world of work. Agile HR has emerged as a popular discipline with the goal of empowering HR professionals to design policies & processes that facilitates responsiveness and adaptiveness of activities and structures towards achieving business excellence. In this course students will be exposed to the concept of HR Agility and principles of an agile enterprise, acknowledge talent as the new currency of competitiveness, &embrace lean agile values mindset.

This is a cross-functional elective course offered in the fifth trimester to students across all specializations. In this course Students learn various aspects of Agile HR in terms of concepts, operations, opportunities and challenges.

Course Objectives:This course is designed to enable students understand one of the emerging concepts on managing volatility in organizations. How to apply Agile principles to formulate people strategy and &what methodologies to be implemented in people operations that will help substantially enhance organizational productivity is central to this course.

The course explores the significance of branding with the emerging managerial, relational and social perspectives. The course provides an understanding of different brand

positioning strategies and how it influences consumer brand image. Further, the course also provides a detailed methodology of identifying various reasons for brand failure and suggest methods to overcome it.

Course Objectives:

This course aims to offer knowledge, application and insights on branding activities at the strategy level.

Course Description: Thisis a cross-functional elective course offered in the fifth trimester to students across all specializations. In this course Students learn various aspects of International Business in terms of concepts, operations, opportunities and challenges.

This is a 3 credit course offered as a generic elective to engage students across specialization/functions in developing meaningful perspective on the significance of identifying customer as primary stakeholders while making strategic and operational (functional) business decisions. This course offers a cross-functional perspective to business by exploring how principles and ideas of marketing could be used to effectively carry out diverse business functions such as talent acquisition and management, managing finance & resource allocation, and managing quality and intermediaries.

Course Objectives: On having completed this course student should be able to:

1.Identify aspects of customer centric factors impacting various functions.

2.Apply consumer behaviour models in consumer markets.

3. Analyse the concept of 3V model Across Industries.

4. Examine efficacy of consumer value proposition

5. Evaluate Brands and Brand strategy and its implications on various functions.

This is a four credit (1 Credit in 5^th trimester and 3 Credits in 6^th trimester) research based course offered during their 5th and 6th trimesters. The course is a compulsory course for all the MBA students.  Respective mentor will guide the student in conducting literature review, formulating the research problem, collection of data, analysis, findings, recommendations and preparation of report. The students have to submit a thesis report.

Course Objectives:

·    Identify the research problem/topic after thorough review of related literature.

·    Examine empirical evidence in the literature to propose a conceptual framework for solving the business problem .

·    Interpret the results of the empirical/secondary data collected for the analysis.

·    Appraise with business implications.

• Construct Integrated Solution Framework.

Course Description: This is a core course offered in the sixth trimester to students across all specializations. The purpose of the course is to in still a sustainability, good governance and ethical-oriented mindset and aspiration among students, at the broad level. To inspire them to apply it further in their respective streams, career and lives, so as to contribute to the society and the planet as holistic, responsible individuals and ethical business leaders.

Course Objectives: To develop a capacity for sustainable business approaches along with good governance considering ethically and morally justifiable reasoning and to apply them in business contexts

Course Description: The course is offered to third trimester and six trimester MBA students of all specializations. Technology in Human Resources is a specialization in the field of Human Resources that addresses how organizations can use Technology to leverage efficiencies in HR function.HR technology is increasingly being used by small, medium, and large employers to meet the needs of its stakeholders. What sets high-performing organizations apart from others is how they use technology to deliver HR services. these trends will impact human resources management (HRM).

Course Objectives:

●To learn Software and associated hardware for automating the human resources function in organizations.

●It includes employee payroll and compensation, talent acquisition and management, workforce analytics, performance management, and benefits administration. 

●Learn and link Technology / HR ERP packages to other HR functional areas viz. HR establishment, Recruitment, Selection, Performance Management, Training & Development& Employee Relations.

Course Description: Basic neuroscience made steady progress throughout the 20th century with only small areas of application outside of medicine. Over the past few years, however, breakthroughs in measurement and computation have accelerated basic research and created major applications for business and technology. Currently, applications to marketing research and product development are experiencing explosive growth that has been met with both excitement and skepticism.

Course Objectives: This courseprovides an overview of developments in neuroscience and its applications in the realm of marketing.

Course Description: This course seeks to provide comprehensive knowledge to the students about irrational investor behaviour and about how to create individual investor portfolios that account for their irrational behaviour. This course will also help students become more introspective about their own behaviour and enable them to create a portfolio that works best for themselves.

This course introduces students to two important areas in Finance. They are financial planning and wealth management. Two approaches are used in this course. One is an individual’s financial planning and asset allocation. The basic premise is that for students to do well in wealth management career, they should be able to manage their own personal wealth. Through this course students are exposed to the world of different investments opportunities.

Course Description

Master Thesis is an optional three credit research based course that is done by students during their 5th and 6th trimesters.  The course is open to all MBA students.  A guide is allocated to every student to

advise and guide him/her in conducting literature review, formulating the research problem, collection of data, analysis and preparation of report.

Course Objective

This course attempts to enable the student to identify and formulate relevant research questions, to get

them trained in report writing and to prepare them for a consulting career.