Syllabus for
Master of Business Administration
Academic Year  (2023)

School of Business and Management, CHRIST (Deemed to be University) offers professional, 2-year management programmes leading to MBA degree in the areas of Finance, Marketing, Lean Operations & Systems, Human Resource and Business Analytics.  The MBA Programme functions from all the five campuses of CHRIST (Deemed to be University).

The School of Business and Management has well qualified faculty with most having relevant industrial experience.  Well stocked libraries, state-of-the-art laboratories and a repository of learning tools provide for a varied and experiential learning environment.  The School of Business and Management also provides free and easy access to high quality teaching and learning resources such as case studies, journals, databases and simulation games through subscription to reputed publishers. The School offers placement facility to students with an excellent track record so far.  Every year large number of reputed organizations visit our institute for hiring our students from all specializations.

 National and international level conferences for faculties and students, national case study conference, business festivals for students conducted every year are among the highly reputed academic events in the country.

Vision statement

Our vision is to be an institution of excellence developing leaders serving enterprises and society globally.

 Mission statement

Our mission is to develop socially responsible business leaders with the spirit of inquiry through academic and industry engagement

The MBA programme consists of six trimesters.  Students move to specialization courses during the last four trimesters.  Most of the courses are of three credits with coverage of 30 hours.

 The course curriculum is designed for academic depth and employability in the industry.  Variety of pedagogy are used in addition to the regular class room teaching, such as case sessions, simulations, management games, laboratories and research based assignments.  Experiential, student centric learning is the highlight of the programme. Co-curricular activities such as organizational study, mentoring and current affairs sessions, book reviews, paper presentation conferences augment the regular classes.  Extracurricular activities hone up the organizing skills and teamwork among the students.

 School of Business and Management has collaborations with Universities such as Virginia Commonwealth University (VCU), USA; Western Michigan University (WMU), USA and University of Applied Sciences (FHWS), Würzburg-Schweinfurt, Germany wherein students are permitted to take approved courses from these Universities and transfer of credits for such courses will be considered for the award of MBA Degree. 

Programme Outcome/Programme Learning Goals/Programme Learning Outcome:

PLG2: Functional Knowledge and Application

PLG3: Communication

PLG4: Critical Thinking

Programme Specific Outcome:

Programme Educational Objective:

PEO2: Graduates exhibiting spirit of inquiry, innovation and ability to solve problems in dynamic business environment.

The assessment is done through Continuous Internal Assessment, Mid-Trimester Examination and End-Trimester Examination.

Course Description: This course is offered to MBA students during the first trimester. The course is designed to induct the students into the MBA program from various cultures, perspectives and educational background. The course ensures induction of the students into reading habits related to business, develops curiosity through current affairs and equips the students to benefit from peer learning through a structured mentoring process.

Course Objectives: This course enables the students to be equipped with the current affairs knowledge with specific focus on business. This is ensured by habituating the students in the business newspaper reading process enabling them to discuss, critically analyse news in an inquisitive manner. Activities in the course are designed to improve communication and presentation skills of the students.

Accounting is the language in which the financial information is communicated in the world of business. Managers, irrespective of their functional areas will be either directly or indirectly exposed to the financial information and will have to use them in their decision-making. This course tries to familiarize students with the basics of financial accounting. The course describes the concepts of accounting, its principles, its standards and uses of the accounting information. Ultimately this course discusses preparation of income statement and balance sheet and financial statement analysis. 

Course Description:  This course is offered in the first trimester to equip students with the art of managerial decision making at the firm level. Managerial Economics introduces students to the concepts of demand, pricing, cost, production, and markets. The course also demonstrates how all these concepts helps the manager in taking optimum and rational decisions.

Course Objectives: 

At the end of the course the students will be able:

1.      To make use of the basic and fundamental concepts of managerial economics in making optimal decisions.

2.      To analyze market forces, i.e. demand and supply, and compute the elasticity of demand and supply.

3.      To examine the dynamics of consumer behaviour in the context of scarcity and opportunity cost.

4.      To determine optimum cost and revenue, and break-even sales and quantity, in the short and long run.

5. To evaluate the equilibrium conditions for price, output, and maximisation of profit in different market conditions.

Course Description: This is offered as a core course in the first trimester. This course will provide a general introduction to management theories and principles. It also examines the management functions of planning, organizing, staffing and leading and its impact on the businesses.

At the end of the course students should be able:

• To apply management theories and thoughts in business practices.  
• To identify different types of plans & policies to devise strategies. 
• To analyze different types of roles and responsibilities of a manager in the organizations.
• To list various methods of staffing in the organization.
• To suggest ethical methods for directing and controlling in organization.

Course Description: This is a common core course offered for 3 credit hours. The course focuses from both conceptual and application perspective, basic statistical methods widely used in business applications. The course gives an introduction to statistical methods needed in data analysis work related to applications in Economics, Finance, Marketing, Operations and Human Resources. Further it enables conceptualization of business problems in statistical terms and enhances understanding and application of fact and evidence-based decision-making process.

Course Objectives: 

At the end of the course the students will be able:

To develop the knowledge of statistics and data visualization.

To apply probability distribution to business data.

To examine sampling techniques in the context of decision-making.

To assess statistical data in order to support fact-based decision-making.

To determine models for analyzing relationships between variables

Course Description: The course is offered as a mandatory core course for all students in Trimester II.  The course introduces students to a comprehensive set of concepts and theories, facts about human behaviour and organizations that have been acquired over the years. The subject focuses on ways and means to improve productivity, minimize absenteeism, increase employee engagement and so on thus, contributing to the overall effectiveness. The basic discipline of the course is behavioral science, sociology, social psychology, anthropology and political science.

Course Objectives: To make sense of human behaviour, use of common sense and intuition is largely inadequate because human behaviour is seldom random. Every human action has an underlying purpose which was aimed at personal or societal interest. Moreover, the uniqueness of each individual provides enough challenges for the managers to predict their best behaviour at any point of time. A systematic study of human behaviour looks at the consistencies, patterns and cause effect relationships which will facilitate understanding it in a reasonable extent. Systematic study replaces the possible biases of intuition that can sabotage the employee morale in organizations.

Course Description:  This is a core paper offered in first trimester of MBA program. The course provides a comprehensive foundation for understanding the scope of information systems in a business environment. It covers the fundamental concepts of information, digitalization, and related technologies. Apart from this, the course also includes aspects pertaining to strategy and innovation, Information system management, development and operations including security. Latest IS paradigms like Unstructured Database, OLAP, Artificial Intelligence, Machine Learning, Cloud, IoT, Blockchain etc. are given an exposure in the course. Ethical issues and sustainability aspects such as Green IT are addressed in the course. Additionally, use of IS and IT for societal good and nation building are also bought to students’ attention through the topics of Smart Cities, E-Governance etc.

Course Objectives: 

1.To assist in identifying the factors of information systems that interact with the organisation.

2.To enable application of concepts in managing and developing secure information systems for organisational competitiveness.

3.To facilitate analysis of applicability and value of enterprise information systems in a dynamic business environment.

4.To enable working knowledge of data management components in business scenarios.

5.To assist in identifying managerial implications of implementing disrupting technologies in organizations and associated ethical issues.

Course Description: This course is undertaken by the students as a self-study project.  The project is carried out by the students for one month before joining the MBA program and is evaluated during Trimester I. It will be an organizational study in a manufacturing-oriented, large organization for a minimum of thirty days.

Learning Objectives

At the end of the course, students should have the knowledge and application of

●Vision, mission and objectives of business organization

●Organizational structure in business organizations

●Business functions in a business firm

●Organization type  the business under study fits in

●SWOT analysis for a business organization

●Key Result Areas of a business organization

●Business growth over years with appreciation of enablers and barriers

This course is offered to MBA students during the second trimester. The course is designed to familiarize students with business terms and updates through significant developments in the corporate world. The course also enables students to reflect on their personal values and work on their self-development. It gives opportunity for the students to identify their strength areas and work towards their area of Specialization in MBA.

Course Objectives: This course develops a futuristic thinking for the students to identify themselves with a specific area of Specialization and a career goal. Students get exposure to various business terms and develop an aptitude towards management thinking.

This is a core course offered in the Second trimester to students across all specializations. Students learn various aspects of Marketing in terms of concepts, strategies, opportunities and challenges. This course attempts to enable students to apply relevant theories and concepts to various aspects of doing business, and to deal with global firms and competition in domestic market. This course will provide a general introduction to marketing management and a brief outline on the basic concepts in marketing.

Course Objectives: 

At the end of the course, students should be able:

1. To identify the Macro and Micro marketing environment and its impact on Business sectors.
2. To apply the bases of Segmentation, Targeting and Positioning.
3. To utilize the factors influencing Consumer and Business markets for buying decisions.
4. To analyze the strategies for Product and Price mix.
5. To recommend Promotional and Distribution mix strategies.

Importance and Scope of Marketing, Core marketing concepts; Company Orientations; analysing the Marketing Environment, Components of Environment- Macro environment and Micro environment.

Course Description: course is an introduction to the human resources function and related elements and activities. The course outlines the roles and functions of members of the human resources department, as well as educating others outside human resources, in how their roles include human resources-related activities. The student will learn about the evolution in human resources management as we know it today. Emphasis is placed on the modern-day importance of HRM and the new “corporate view” of the function. Additionally, the student will be exposed to the view of HRM from the perception of both management and subordinate employees. The importance of maintaining fair and equitable compensation and benefit programs will be discussed. The student will be exposed to practical situations and problem solving, regarding areas of employee counseling, discipline and termination. Other critical areas of training and development, staffing and strategy will also be explored.

Course Objectives: This course attempts to integrate the understanding of the human resources management framework with the management best practices, tools and models

This is an introductory course designed to help students understand the basic concepts of Financial Management. Apart from concepts like Time Value of Money, Cost of Capital, Capital Structure, etc, tools of financial decision making for Capital Budgeting, Working Capital Management, Dividend Policy, etc are also covered in this course. This course helps the students understand how financial theory translates into practical decision making.

Introduction to Financial Management, Meaning of Finance, Economics and Accounting, Goal of Financial Management and the three decisions - investing, financing and dividend, Corporate Finance, Capital Markets and Investments, Business Ethics and Corporate Governance, Agency problems - Managers v/s Stockholders, Agency problems - Stockholders v/s Bondholders

Time value of money - timelines, interest rate, number of periods, cash flows Future values - single cash flow, multiple cash flows, uneven cash flows Present values - single cash flow, multiple cash flows, uneven cash flows Annuity, annuity due Time value of money - perpetuities, fractional time periods, quoted rate v/s effective rate, loan amortisation schedule Time value of money - applied problems

This is a core paper offered in second trimester of MBA degree. This course provides students, insights related to Strategy, Planning, Manufacturing and Control aspects of Operations. It prepares students for careers in Planning, Production and Control functions in Manufacturing, as well as, in Service sector. The concepts learnt in this field are applicable to all specializations including, Marketing, Human Resources, Finance, Business Analytics, Lean Operations and Systems, and also in other fields.

Course Objectives: 

At the end of the course, students should be able:

1. To enable comprehension of operations strategy design process in a competitive environment.
2. To facilitate examination of decision-making methods for layout, location, and line balancing in manufacturing setup.
3. To facilitate examination of inventory patterns and models for optimizing value in a supply chain.
4. To determine the root causes of quality defects through statistical and non-statistical methods.
5. To enable comprehension of emerging areas in lean, sustainability, and project management

This is a three-credit course offered as a Program Core during the second trimester for all MBA students. This course aims to impart the foundational concepts and skills essential for a future manager to understand and manage data, use data for decision making and present the outputs creatively using data visualization techniques. The course further aims to build an understanding of machine learning and the way it is used by organizations.

Course Objectives: 

On having completed this course, the students should be able:

1. 1.      To apply the basic concepts of Business Intelligence and Data Visualization

   2.      To apply the concepts of business analytics and types

   3.      To analyze the implications of analytics in various functional areas

   4.      To assess concepts of machine learning

           5.      To create machine learning model using tool

This core course will motivate students on entrepreneurship. The course will discuss on the characteristics of the entrepreneurs, what motivates them and the challenges they face. The course makes students to understand how successful entrepreneurs will think. The effectuation concept will be explored. Further students will learn about the Lean Start-up framework which will allow them to successfully initiate/improve business idea. This course will also focus on developing required competencies to become an innovative, opportunity-driven, market-ready and entrepreneurial manager. 

Course Objectives:

This course attempts to enable students to exercise writing a business plan by applying various concepts of entrepreneurship such as lean, effectuation etc. Understand the requirements in domestic and international context for a startup. Manage suitability and entrepreneurial challenges.

This course attempts to utilise the academic capability and skill of the students of MBA programme to develop and suggest practicable solutions to enduring societal problems prevalent in India. Thus the course inculcates among the students the agility of utilising acquired knowledge to explore strategies to overcome practical problems, while helping them to become a socially aware global citizen.

Course Objectives:

This course attempts to utilize the academic capability and skill of the students of MBA programme to develop and suggest practicable solutions to societal problems while helping the students to become a socially aware global citizen.

This course is offered during third trimester for MBA students. This course includes readings, presentations, activities, and projects which help students to develop domain knowledge, skills and competency in their chosen area of specialization (Business Analytics, Finance, Human Resources, Marketing, Lean Operations & Systems). Students are expected to read, analyze, reflect, share their knowledge, opinions and views and participate actively in the session discussions. 

Course Objectives:

The objective of this course is to develop knowledge, skill and competence in the chosen area of Specialization that will support the student in building a lasting career in the functional area of their choice. Within the Specialization, identify a ‘’practice area’ for developing deeper level competencies. 

Course Description:  This paper is offered as a common core course in the third trimester. The course aims to develop a research orientation among students and thereby making their managerial decision-making process scientific. The course covers all elements of business research process including problem discovery, literature review, research design, data collection, and data analysis using software applications, interpretation and reporting of results. It provides a knowledge base on steps in a research process needed to conceptualize, define, design and execute a business research project.

Course Objectives: 

At the end of the course, students should be able:

1.To identify management problems and convert them into research problems.

2.To choose appropriate research methods based on the research problem.

3.To identify suitable measures and sources of information for literature review and data collection.

4.To construct research instruments for collecting the required data.

5.To recommend suitable courses of action, based on statistical analysis of the data.

This is a three-credit course offered as a Functional Core during third trimester for Business Analytics Specialization students. It is an introductory course on Relational Database Management (RDBMS) concepts. The course includes aspects related to database architecture and creation & querying of data. Various concepts of RDBMS will be delivered through lab sessions.

Course Objectives: 

At the end of the course, students should be able:

1. To identify data and the components of Database Management System
2. To experiment with Database Model with its relationships
3. To discover Data Definition and Manipulation using SQL
4. To evaluate different Databases and its influence in various applications in a global environment
5. To evaluate knowledge of Query Language using SQL

This course is offered as a finance elective for the MBA programme. It develops an investment attitude and prepares students for careers in the areas of finance and investment. Students opting for finance specialization would find this course to be important as its applications can be seen while understanding financial markets.

Course Objectives: This course attempts to develop a conceptual and analytical understanding of framework of evaluating financial instruments & markets and inculcates investment intelligence in students. 

Overview of the Investment Environment and Investment Process; Organization and Functioning of securities markets - types of markets, issues, orders and trading strategies; securities trading (trading cost, short sales, margin trading); Security market indices - Stock market indices; Bond market indices. The investment setting - What is an investment? The Asset Allocation decision - Individual investor life cycle; the need for a policy statement; Input to the policy statement; constructing the policy statement; the importance of asset allocation, Introduction to Global stock markets

Course Description: This is a cross-functional elective course offered in the third trimester to students of HR specialization. In this course Students learn various aspects of Industrial Relations mainly focusing on compliance part. They will be getting an in-depth knowledge of compliance and they will be becoming an asset for any organization irrespective of sectors.

Course Objectives: This course attempts to develop the awareness among students about the various acts and legal compliances required for smooth functioning of the organization which is essential for all HR managers.

This is offered as a core course in third trimester with 3 credits. This course is designed to expose the students to the concepts, and principles of both Sales and Distribution Management and to develop the necessary skills among the students to effectively sell and distribute products while managing the sales force effectively.

Course Objective: 

At the end of the course, students should be able:

1. Classify different selling approaches and execute sales deals. with efficiency and Effectiveness.
2.  Explain sales forecast methods, territory management, permanent journey plan, annual operating plans and set sales targets and manage quota. 
3. Analyse the concept of Marketing channel design and structure and its overall impact on marketing mix strategy in decision making. 
4. Appraise the concept of Channel power, relationship and channel economics and its impact on “Go to market strategy.
5. Explain the concept of sales force motivation, productivity and performance.

This is a three-credit course offered as a Discipline Specific Elective during third trimester for all Business Analytics Specialization students. Python is a general-purpose programming language which is simple and incredibly readable. The course discusses the fundamental principles of Object-Oriented Programming as well as in-depth data and information processing techniques. The course introduces core programming basics – including data types, control structures, algorithm development and program design with functions – through Python. During this course, students will explore real-world software development challenges while solving practical and contemporary business problems.

Course Objectives: 

At the end of the course, students should be able:

1. To identify various data types in python
2. To apply various types of string operations for data processing
3. To utilize functions for efficient programming.
4. To analyze the data using Numpy and Pandas.
5. To apply various data visualizations to capture data characteristics.

This course is offered as a finance specialization mandatory course for the MBA program. It prepares students for careers in Banking and Finance industry. Students opting for this specialization understand the various aspects related to management of banks from a macro perspective mainly.

Course Objectives: This course attempts to make students understand the broad functioning of a bank both at the macro and at micro levels and measure the performance of banks

This paper is offered in the third trimester. The subject helps students in understanding the fundamentals of Talent and performance Management 

This course gives special emphasis on Talent Planning, Talent acquisition and Talent Management strategies. Students will also get the skills and knowledge pertaining to hands- on Employee Engagement activities and specialize in the various aspects of job market related talent planning, talent acquisition and retention strategies which can be directly linked to the business strategy of an organisation.

Course Objectives

At the end of the course, the student should be able to  

• apply the principles of talent management in the business setting 
• examine recruitment and selection strategies for smooth business operations
• design performance management system to assess employees
• develop a comprehensive approach to career management 
• To develop talent management strategies to develop and retain talents

This course provides an in-depth introduction to marketing analytics as a basis for competitive marketing strategies and execution. Students will learn how to use marketing analytics for forecasting sales using statistical techniques, customer base analysis, performance analysis of brands, data management, and application of analytics for effective marketing decisions. Students will gain hands-on experience with the techniques and theory covered in this course.

Course Objectives: 

At the end of the course, students should be able:

1. To Understand the Marketing Analytics, 
2. To collect data for appropriately for analysis,
3. To framework for data analysis,
4. To Analyse the marketing Data using statistical techniques,
5. To apply analytics in Marketing decisions.

This is a three-credit course offered as a Functional Core during third trimester for all Business Analytics Specialization students. The course enables the students to use the R programming language for performing basic data analysis including data preparation, data manipulation, data visualization, descriptive statistics and statistical modelling.

Course Objectives: 

At the end of the course, a student should be able:

1. To organize data using R programming
2. To apply analytical techniques using R programming
3. To identify patterns from data.
4. To discover insights from data
5. To discover principal component analysis

In order to make decisions using information contained in financial statements, a deeper understanding of the process of financial reporting is necessary. Knowledge of accounting standards and principles will help in deciphering the accounting information clearly. This is significant as accounting is the primary channel of sending information about a business to the external world. Analysing the financial statements using advanced ratios will shed deeper insight to the real performance of firms. Hence this course tries to cover the twin areas of reporting and analysis of financial statements.

Course Objectives: This course attempts to enable to understand the key accounting standards that can influence the financial numbers and help evaluate the financial statements with quantitative and qualitative emphasis.

The course is offered as a human resource elective in the third trimester. The course includes both the cognitive and the behavioral component. It will help develop both knowledge and skills in the fast developing learning and development field.  Students will have an increased knowledge, understanding, and application about the training, learning and various development functions related to learning processes, design considerations, alternative methods of instruction and implementation issues. It is expected to develop and improve skills at applying the L&D processes particularly in the global L&D context.

Course Objectives: This course attempts to impart knowledge, understanding, and application about the training function with a special emphasis on L&D, training processes, design considerations, alternative methods of instruction, implementation issues, and training evaluation to the students.

This paper is offered as a marketing subject in the third trimester and it emphasizes the importance of the B2B industry. Approaching organizational buyers requires developing unique sets of marketing knowledge. TheB2B sector has phenomenally grown in the past decade and are increasingly using AI to automate certain functions. The customer revolution, the business environment, global players have brought in tremendous changes to the B2B industry. The course equips the students to acquire core competencies &skill sets to make a successful career in the B2B sector.

Course Objectives: To impart knowledge needed to understand the trends and unique characters of B2B marketing. 

To develop the skills among students required for a career in B2B marketing.

Developing a successful digital marketing strategy and implementation is both an art and science. It involves in-depth knowledge of dynamics of new media (Social Media, Mobile) and utilizing the right resources and marketing skills to design and launch successful customer engagement campaigns. Digital Marketing course has been designed to help students to understand both functional and management roles required to plan and execute effective Digital Marketing campaigns. The course also helps students gain an insight how to plan and implement Digital Marketing initiatives

Course Objectives: This course attempts to help students to understand both functional and management roles required to plan and execute effective Digital Marketing campaigns.

The origins of Artificial Intelligence (AI) can be traced to the seminal work done by Alan Turing during the World War. Artificial Intelligence has come a long way since then and currently impacts all areas of our lives.  Advances in computing power have made the application of brute force to AI feasible, e.g., machine learning. This Generic Elective course in the third trimester provides an insight into Artificial Intelligence, Machine Learning, and Deep Learning.

Course Objectives: 

At the end of the course, a student should be able:

1. To Apply the Fundamentals, and Economics of Artificial Intelligence (AI)
2. To Make use of the role of AI systems as agents 
3. To Experiment with potential applications suitable for RPA based on domain knowledge
4. To Examine appropriate machine learning and deep learning techniques to solve business problems
5. To Discuss the ethical perspective while developing AI applications

Course Description:

This is offered as core course in the fourth trimester. The course aims to introduce strategic management principles to the participants. Additionally, this course provides the participants with tools, concepts and perspective to understand and develop strategies for businesses in varied industries. 

Course Objective:  This course facilitates understanding of the concept of strategy and strategic management process across corporate and business level strategies. 

Concepts, Nature, Competitive Advantage, Strategists, External Opportunities and Threats, Internal Strengths and Weaknesses, Strategic-Management Model

Types of Strategies

Long term Objectives, Types of Strategies, Integration Strategies, Intensive Strategies, Diversification Strategies, Defensive Strategies, Porter’s Generic Strategies, Blue Ocean Strategy

Strategy Development Processes

Intended Strategy Development, Emergent Strategy Development

David, Fred. (2018). Strategic Management: Concepts (15th edition). Prentice Hall.

Johnson. (2013). Exploring Corporate Strategy: Text and Cases (7th edition.). Pearson Education India.

Grant, R. M. (2015). Contemporary Strategy Analysis, Eighth edition, New Delhi, Wiley.

Hill, Charles W. L. and Jones, G. R. (2018). Strategic Management Theory: An integrated approach (10th edition.). Cengage Learning.

Hitt, Michael A, Hoskisson, Robert E., Ireland, R. Duane and Manikutty, S. (2012). Strategic Management. Cengage Learning.

Course Description: Business Forecasting is offered as a Discipline Specific Elective course offered in the fourth trimester for BA Specialization students. This course introduces advanced forecasting models that enable students to apply such models to business problems. The course is designed to provide students with the understanding of forecasting in various business domains. The course introduces various quantitative methods along with hands-on exercise and real-life problems where students can apply these models for analysing data from various business domains.

Course Objectives: 

At the end of the course, the students will be able:

1.To compare various types of forecasting

2.To identify data patterns

3.To contrast the various approaches to forecasting

4.To evaluate models using various measures

5.To elaborate the implications of forecasting on decision making

Financial Econometric Analysis is offered as an elective course in the fourth trimester with 3 credits. The course is designed to provide students with the understanding of econometrics for analyzing financial and economic data and how to interpret the results for managerial decision making. The course focuses on application-oriented learning and thus will follow hands-on pedagogy and real-life data and problems where students can apply econometrics tools for analysis.

Course Description: This is a three-credit course offered as a Discipline Specific Elective during fourth trimester for all Business Analytics Specialization students. This course provides the core knowledge and skills needed in the area of Machine Learning Algorithms. Businesses today accumulate large amounts of data through their transaction processing systems and social networks.  There is tremendous potential in such data to extract vital information for better business decision making.

Course Objectives:

At the end of the course, students would be able to

     1. Make use of R programming skills for data exploration

     2. Experiment with Machine Learning Algorithms

     3. Examine business problems using Machine learning algorithms 

     4. Compare classification and prediction models in the real-world scenario  

     5. Appraise business problem using Machine Learning Algorithms

Course Description: This course is intended to enhance the skill level of the students in financial analytical and valuation skills. In this course, the students would be exposed to Industry analysis, business strategy analysis for performing the financial analysis leading to equity valuation. This course also involves developing a financial model to perform equity valuation of a real company through Discounted Cash flow method. It also emphasize on other techniques of valuation such as relative valuation, Residual Income and replacement value. 

Course Objectives: This course attempts to enhance the skill level of the students in business strategy analysis, financial analysis, prospective analysis to build an equity valuation model of a business and communicate the valuation through report writing.  

Course Description: This course is offered as a marketing elective in the fourth trimester. It is a three-credit course that helps students understand the behavior of consumers before and after purchase. The course helps students gain valuable conceptual knowledge of how the concepts of motivation, perception, personality and other behavioral studies influence the consumer in making purchase decisions. It also gives an insight to the students about the decision-making process and the growing significance of consumer behavior study in various other areas of marketing.

Course Objectives: This course attempts to help students gain valuable conceptual knowledge of how the behavior of consumers change and influences their decisions

Course Description: 

This is a three-credit course offered as a Discipline Specific Elective during the fourth trimester for all Business Analytics Specialization students. Students learn about the various sources of data and the need to draw meaningful business insights from its explosive growth. The process of transforming transaction data into analytical data through ETL modelling is discussed. 

A message which cannot be conveyed through a large set of texts can be presented through visual imagery. The course includes hands–on exposure to visualization tools. The course would help the students to quickly examine large amounts of data, visualize trends and issues efficiently and influence decision making.

It is expected that the students who take up this course will have basic understanding about fundamentals of databases, RDBMS concepts and Entity Relationship modelling.

Course Objectives: 

At the end of the course, students should be able:

1.To make use of data by imbibing a culture of data-driven decision making in organizations. 

2.Apply the fundamentals of Data warehousing using ETL model. 

3.Examine queries, reports from OLAP cubes using a Business Intelligence Tool.

4.Analyze data in an appropriate visual form by using visualization tools.

5.Deduct an effective story from a given set of data by designing dashboards.

This course is offered to students of MBA (Finance) program. It provides comprehensive knowledge about the concepts underlying the functioning of the different types of Derivatives instruments and Derivatives markets. It also generates interest in students for them to consider this area for their career growth.

Marketing Metrics is a marketing specialization course designed to develop students to use numbers in assessing marketing strategy. The course reviews the different measures marketers and other decision-makers use in corporations. It covers metrics for understanding the value of brands, customer loyalty, and profitability and measuring the performance of marketing activities. This course examines the importance of managing marketing data in effective decision-making. It presents the role of marketing metrics within the organization and establishes how an understanding of a range of measurement techniques can enable organizations to achieve marketing objectives through strategic decision-making.

This course attempts to provide students with an overview of tools and techniques that can be used to quantify the strategic value of marketing initiatives

Course Description: The course is designed to provide students, knowledge about market-driven and market driving strategies for the success of a firm. The focus is on understanding the role of 163 strategic decision making in marketing across different areas from segmenting, product decisions, pricing, distribution, ethical practices to name a few of them. Students would have the opportunity to practice creative problem solving and decision-making through case studies finally leading to design and development of market-driving strategies.

Course Objectives: This course attempts to provide students, knowledge about market-driven and market driving strategies for the success of a firm.

Course Description: 

This course is offered as a three-credit generic elective for students of all specializations. The course provides foundational knowledge of key emerging technologies used for the digital transformation of enterprises.

Course Objectives: 

At the end of the course, students should be able:

1.To study the concepts of Industry 4.0 & Services 4.0 and their impact on business 

2.To appraise the application of Artificial Intelligence, cognitive computing & extended reality in a business environment 

3.To evaluate the application of IoT and cybersecurity for solving business problems and the and RPA

4.To describe the use of Blockchain design principles in a business context

5.To assess the emerging disruptive technologies in a business context

Course Description: This is a cross-functional elective course offered in the third trimester to students across all specializations. Students learn various aspects of Services Management in terms of concepts, operations, opportunities and challenges.

Course Objectives: To impart knowledge needed to implement quality service and service strategies across all e industries, such as banks, hotels, hospitals, educational institutions, professional services and other goods industries that depend on service excellence for competitive advantages. This course attempts to enable students to apply relevant theories and concepts to various aspects of doing business abroad and to deal with foreign firms and competition in domestic market.

Summer internship project (SIP) is a key requirement to complete the MBA programme. The student will have to identify and get in touch with a reputed organisation keeping in mind their specialization, area of interest learning potential and possible career opportunities. The student is expected to gain hands on training in a specific work area/role in the organisation after understanding products, processes, design culture, and all other relevant aspects of the organisation. The specific role that the student will be playing in the organisation and the scope of their work in the department will have to be finalised in consultation with the corporate mentor and with the approval of the academic mentor. SIP is expected provide students with an opportunity to apply their class room learning to a real life business situation. The students are required to submit a final report in the specific format detailing their learning in the organisation in addition to appraising their academic mentor of the weekly progress.