Department of COMMERCE NCR

Syllabus for
BCom (Applied Finance and Analytics/Honours/Honours with Research)
Academic Year  (2023)

 
1 Semester - 2023 - Batch
Course Code
Course
Type
Hours Per
Week
Credits
Marks
BBA141B MARKETING AND SELLING SKILLS Multidisciplinary Courses 3 3 50
BBA141C GROUP AND TEAM EFFECTIVENESS Multidisciplinary Courses 3 3 50
BBA141D TALENT MANAGEMENT Multidisciplinary Courses 3 3 50
COAF101-1 FINANCIAL ACCOUNTING Major Core Courses-I 4 4 100
COAF161-1 SPREADSHEET FOR BUSINESS Skill Enhancement Courses 3 3 100
COM101-1 LEGAL ASPECTS OF BUSINESS Major Core Courses-I 4 4 100
COM102-1 BUSINESS ECONOMICS Major Core Courses-I 4 4 100
COM144 FINANCIAL LITERACY - 3 03 100
DSC142 PYTHON PROGRAMMING FOR DATA SCIENCE Multidisciplinary Courses 3 3 100
ECO141-1N MARKET AND ECONOMY Multidisciplinary Courses 3 3 100
ENG181-1 ENGLISH Ability Enhancement Compulsory Courses 2 2 50
EST144-1N CRIME FICTION: AN INTRODUCTION Multidisciplinary Courses 3 3 50
LAW144 ENVIRONMENTAL LAW Multidisciplinary Courses 3 3 100
LAW150 CORPORATE SOCIAL RESPONSIBILITY AND HUMAN RIGHTS Multidisciplinary Courses 2 2 100
MAT142 QUANTITAIVE TECHNIQUES FOR MANAGERS - 3 3 100
MED141-1N MEDIA AND SOCIAL MOVEMENTS Multidisciplinary Courses 3 3 50
POL141-1N GANDHIAN THOUGHT Multidisciplinary Courses 3 3 50
PSY141 ADVERTISEMENT PSYCHOLOGY Multidisciplinary Courses 3 3 100
SOC141-1N YOUTH AND POPULAR CULTURE Multidisciplinary Courses 3 3 50
STA142 DATA ANALYSIS USING EXCEL Multidisciplinary Courses 3 3 100
2 Semester - 2023 - Batch
Course Code
Course
Type
Hours Per
Week
Credits
Marks
BBA142AN ADVERTISING AND SALES PROMOTION TECHNIQUES Multidisciplinary Courses 3 3 50
BBA142BN EMOTIONAL INTELLIGENCE AND MANAGERIAL EFFECTIVENESS Multidisciplinary Courses 3 3 100
BBA142DN WEALTH MANAGEMENT Multidisciplinary Courses 3 3 50
BBA142FN FINANCIAL EDUCATION Multidisciplinary Courses 3 3 100
COAF101-2 CORPORATE FINANCE Major Core Courses-I 4 4 100
COAF201-2 CORPORATE ACCOUNTING Major Core Courses-I 4 4 100
COAF261-2 BUSINESS DATA VISUALISATION Skill Enhancement Courses 3 3 100
COM101-2 PRACTICES OF BANKING AND INSURANCE Major Core Courses-I 4 4 100
COM102-2 CORPORATE LAW AND ADMINISTRATION Major Core Courses-I 4 4 100
CSC151N VISUALIZATION TECHNIQUES USING EXCEL Multidisciplinary Courses 3 3 100
ENG181-2 ENGLISH Ability Enhancement Compulsory Courses 3 2 100
ENG242 MYTHOLOGY IN POSTMODERN INDIAN LITERATURE Multidisciplinary Courses 3 3 50
LAW146N LAW AND PRACTICE OF INTELLECTUAL PROPERTY Multidisciplinary Courses 3 3 100
MED142 DIGITAL STORYTELLING TECHNIQUES Multidisciplinary Courses 3 3 50
POL146 UNITED NATIONS AND SUSTAINABLE DEVELOPMENT Multidisciplinary Courses 3 3 50
PSY156N PSYCHOLOGY OF RELATIONSHIPS Multidisciplinary Courses 3 3 50
PSY159N PSYCHOLOGY OF LEADERSHIP Multidisciplinary Courses 3 3 100
SOC142 ARTIFICIAL INTELLIGENCE AND SOCIETY Multidisciplinary Courses 3 3 100
STA142N DATA ANALYSIS USING EXCEL Multidisciplinary Courses 3 3 100

BBA141B - MARKETING AND SELLING SKILLS (2023 Batch)

Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:50
Credits:3

Course Objectives/Course Description

 

Course Description

This is the basic course in Marketing and Selling Skills where students will get the exposure of Marketing and sales. The subject gives them a vast and wide insight of the traditional and contemporary aspects in Marketing and sales. The input of basic fundamentals, coupled with the practical knowledge will be given to the students to help them in understanding and designing the sales & marketing tactics and strategies.

 

Course Objective:

      To understand and appreciate the concept of marketing & sales in theory and practice

      To evaluate the environment of marketing and develop a feasible marketing &selling plan 

      To understand and apply the STP of marketing (segmentation, targeting, positioning)

      To have an elementary knowledge of consumer behaviour its determinants and selling skills

Learning Outcome

CO1: Demonstrate a comprehensive understanding of marketing and sales principles, theories, and their practical applications (RBTL 2)

CO2: Identify the key elements of the marketing environment and their impact on marketing and selling activities. (RBTL 3)

CO3: Apply segmentation techniques to categorize target market segments effectively. (RBTL 3)

CO4: Demonstrate basic selling skills, such as effective communication and relationship building, through practical exercises and simulations. (RBTL 2)

Text Books And Reference Books:
Essential Reading / Recommended Reading
Evaluation Pattern

BBA141C - GROUP AND TEAM EFFECTIVENESS (2023 Batch)

Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:50
Credits:3

Course Objectives/Course Description

 

The success of organizations are predominantly determined by the effectiveness of it people resources. To succeed in this global competition, it is imperative for the organizations to build hig performing teams. The core of building high performing teams is to understand team dynamics and build collaboration within teams, between teams and work as a team of teams. The course will enable the students to understand the nuances of team dynamics, experience the power of synergy working as a team and collaborate effectively for the benefit of personal, organizational and societal growth.

The course aims: 

        To facilitate better understanding of group and phases of group development

        To provide a deeper understanding of team dynamics and qualities of being a good team player

        Resolve team conflicts and build synergy

        Build trust, offer constructive feedback, coach and mentor others

To inculcate the spirit of working as a team

Learning Outcome

CO1: Define the concept of groups and stages of group development

CO2: Understand the nuances of working as a team and qualities of a good team player

CO3: Build teams, achieve synergy and resolve team conflicts.

CO4: Analyze and offer constructive feedback, coaching and mentoring.

CO5: Choose to collaborate effectively and work as a team

Text Books And Reference Books:
Essential Reading / Recommended Reading
Evaluation Pattern

BBA141D - TALENT MANAGEMENT (2023 Batch)

Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:50
Credits:3

Course Objectives/Course Description

 

Human Resource is considered as a valuable resource in every organization. The world class companies compete among themselves to attract the best talent across the globe.  They view talent as competitive differentiator and one where the acquisition, engagement, development and retention of talent is considered as a strategic priority of business.  This course exposes the students to methods and practices to acquire, engage and develop talent, focus on development of strategic leaders within an organization and also deals with how talent and knowledge can be managed effectively for the development of the organization

Learning Outcome

CO 1: 1. Demonstrate an understanding of key concepts, principles and models related to talent and knowledge management

CO 2: 2. Evaluate the importance of talent management in developing organizations

CO 3: 3. Learn to apply the theories and concepts studied in the classroom to practical situations

CO 4: 4. Analyse the various talent and knowledge management practices and their value to organizations

CO 5: 5. Solve the issues pertaining to talent and knowledge management

Text Books And Reference Books:
Essential Reading / Recommended Reading
Evaluation Pattern

COAF101-1 - FINANCIAL ACCOUNTING (2023 Batch)

Total Teaching Hours for Semester:60
No of Lecture Hours/Week:4
Max Marks:100
Credits:4

Course Objectives/Course Description

 

Course Description:

This course presents the underlying framework and concepts of Financial Accounting in the context of how accounting fits into the overall business environment of contemporary society. Students will learn how accounting is an information development and communication system that supports economic decision-making and provides value to entities and society. As a prerequisite, the students should have basic knowledge of Accountancy.

Learning Outcome

CO1: Examine the process of valuation of loss of stock and amount to be claimed from insurance companies in the event of fire accident

CO2: Solve problems relating to calculation of rate of interest, cash price and instalment amount under hire purchase system.

CO3: Examine the account for business with different branches and incorporate it in the books of the Head office.

CO4: Explain the process of converting partnership firms into companies.

CO5: Identify and explain different accounting software and their importance

Text Books And Reference Books:
Essential Reading / Recommended Reading
Evaluation Pattern

COAF161-1 - SPREADSHEET FOR BUSINESS (2023 Batch)

Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

This course is designed to provide students with a comprehensive understanding of the role of spreadsheet software in finance. Students will learn how to use Microsoft Excel to analyse financial data, perform financial calculations and presentation data using graphs. As a prerequisite, the students should have basic knowledge about computers and MS Office.

Learning Outcome

CO1: Explain basic terminologies and functionalities of excel

CO2: Use Excel's data analysis tools, including sorting, filtering, and pivot tables, to analyse financial data.

CO3: Perform the conditional formatting with finance data.

CO4: Evaluate long-term investment proposals and select the best alternative for the organisation

CO5: Create charts and graphs in Excel to visually represent financial data.

Text Books And Reference Books:
Essential Reading / Recommended Reading
Evaluation Pattern

COM101-1 - LEGAL ASPECTS OF BUSINESS (2023 Batch)

Total Teaching Hours for Semester:60
No of Lecture Hours/Week:4
Max Marks:100
Credits:4

Course Objectives/Course Description

 

In the ever changing dynamic business environment, it is important that students are aware of the laws of the land, legislative systems and relevant applications of the provisions of the law. This course enables students to recognize, appreciate and apply the relevant provisions of the legislations in business. 

Learning Outcome

CO1: Recognize the relevant legislation in business and the applicability of its relevant provisions.

CO2: Comprehend provisions and applicability of the Sale of Goods Act and The Insolvency Introduction, need and objective of Information Technology Act, Definitions, Cyber Law in India, Cyber Crimes and its meaning and types, offences and penalties, Cyberspace, digital and Bankruptcy Code.

CO3: Familiarize the aspects of IT Act and its relevance and applicability in the present environment.

CO4: Comprehend the Companies Act for its application in the current business environment.

CO5: Acquire the knowledge and understand the applicability of competition and consumer laws.

Text Books And Reference Books:
Essential Reading / Recommended Reading
Evaluation Pattern

COM102-1 - BUSINESS ECONOMICS (2023 Batch)

Total Teaching Hours for Semester:60
No of Lecture Hours/Week:4
Max Marks:100
Credits:4

Course Objectives/Course Description

 

The modules incorporated in this paper deal with the nature and scope of economics, the theory of consumer behaviour, analysis of production function and equilibrium of a producer, the price formation in different market structures and the equilibrium of a firm and industry. In addition to this, students get acquainted with the trade policy, the fiscal policy, and monetary policy within the context of a country.

Learning Outcome

CO1: Develop the conceptual foundations and analytical methods used in micro economics.

CO2: Develop the ability to understand and appreciate the economic theories and their application in real economic life.

CO3: Understand the role of prices in allocating scarce resources in market economies and explain the consequences of government policies in the form of price controls.

CO4: Appraise the monetary policy and fiscal policy prevalent within a country.

Text Books And Reference Books:
Essential Reading / Recommended Reading
Evaluation Pattern

COM144 - FINANCIAL LITERACY (2023 Batch)

Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:100
Credits:03

Course Objectives/Course Description

 

The course aims at enhancing their financial skills as well as training the students to be financial educators with family and friends. There is a need for students to effectively plan and monitor their spending. The course aims at effectively training students and equipping them with the knowledge and tools to manage their finances and also teach others the same.

Learning Outcome

CO1: Understand the basic concepts of financial literacy.

CO2: Apply financial planning and budgeting decisions on a personal and professional front.

CO3: Understand the purpose and functions of the Banking system.

CO4: Understand the role and importance of financial instruments and insurance products.

Text Books And Reference Books:
Essential Reading / Recommended Reading
Evaluation Pattern

DSC142 - PYTHON PROGRAMMING FOR DATA SCIENCE (2023 Batch)

Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

This course covers the programming paradigms associated with Python. It provides a comprehensive understanding of Python data types, functions and modules with a focus on modular programming.

Learning Outcome

CO1: Understand and apply core programming concepts.

CO2: Demonstrate significant experience with python program development environment.

CO3: Design and implement fully-functional programs using commonly used modules and custom functions.

Text Books And Reference Books:
Essential Reading / Recommended Reading
Evaluation Pattern

ECO141-1N - MARKET AND ECONOMY (2023 Batch)

Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

The course –Market and Economy – covers the pertinent themes in both Microeconomics and Macroeconomics. It aims at providing a systematic introduction to mainstream approaches to the study of economics and enable students to understand the basic concepts of economic development.

Learning Outcome

CO1: Have an overview of the basic concepts in microeconomics.

CO2: Develop a comprehensive view of the dynamics of markets and factors controlling the markets.

Text Books And Reference Books:
Essential Reading / Recommended Reading
Evaluation Pattern

ENG181-1 - ENGLISH (2023 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:2
Max Marks:50
Credits:2

Course Objectives/Course Description

 
  • To expose learners to a variety of texts to interact with
  • To help learners classify ideologies and be able to express the same
  • To expose learners to visual texts and its reading formulas
  • To help learners develop a taste to appreciate works of literature through the organization of language
  • To help develop critical thinking
  • To help learners appreciate literature and the language nuances that enhances its literary values
  • To help learners understand the relationship between the world around them and the text/literature
  • To help learners negotiate with content and infer meaning contextually
  • To help learners understand logical sequencing of content and process information

·         To help improve their communication skills for larger academic purposes and vocational purposes

·         To enable learners to learn the contextual use of words and the generic meaning

·         To enable learners to listen to audio content and infer contextual meaning

·         To enable learners to be able to speak for various purposes and occasions using context specific language and expressions

·         To enable learners to develop the ability to write for various purposes using suitable and precise language.

Learning Outcome

CO1: Understand how to engage with texts from various countries, historical, cultural specificities, and politics and develop the ability to reflect upon and comment on texts with various themes

CO2: Develop an analytical and critical bent of mind to compare and analyze the various literature they read and discuss in class

CO3: Develop the ability to communicate both orally and in writing for various purposes

Text Books And Reference Books:
Essential Reading / Recommended Reading
Evaluation Pattern

EST144-1N - CRIME FICTION: AN INTRODUCTION (2023 Batch)

Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:50
Credits:3

Course Objectives/Course Description

 

This is an introductory course to understanding the emergence and development of crime fiction as a literary genre. Once considered as popular literature insignificant to the canon, crime fiction exists as a genre that is relevant to the current times, especially to understand the society in which we live in today. This course will engage discussions on the concepts of crime and justice, and enable students to identify how crime impacts individuals and communities. Certain discourses will include socio-cultural understanding of crime and punishment, role of detectives and police officers and their interactions with civilians, and how gender, race, class, religion play a role in these narratives. Through this course, students will critically analyse textual works in the form of short stories, chapters, essays, novels, along with visual sources such as documentaries, films, television and web series and animated works.

 

 

 

 

Course Objectives

 

The objective of this course is to:

 

      Sensitise students to the real-world scenario of conflict and violence and its consequence thereof.

 

      Introduce crime fiction and its sub-genres

 

      Study the impact of crime on literature and society.

 

      Explore different forms of crime fiction from across the globe.

 

      Identify works of crime fiction that are yet unexplored such as regional works with linguistic variabilities.

 

Learning Outcome

CO1: Define crime fiction and identify its sub genres

CO2: Understand the evolution of crime fiction from mystery and puzzle stories

CO3: Contextually place the given work to comprehend the society, history and culture.

CO4: Engage with the emerging regional, national and global crime literature in the textual and digital space.

Text Books And Reference Books:
Essential Reading / Recommended Reading
Evaluation Pattern

LAW144 - ENVIRONMENTAL LAW (2023 Batch)

Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

The present decline in environmental quality calls for a stricter enforcement of laws relating to protection of environment. The objective of this course is to give an insight into various legislations that has been enacted in our country for protection of environment and also to create awareness among the citizens of the country about the duties cast on them under various legislations in relation to protection of environment.

 

Course Objectives:

  • To impart an in-depth knowledge of environmental legislations to students from diverse backgrounds.
  • To interpret, analyse and make a critique of the legislations and Case laws relating to environment
  • To provide a brief understanding of various developments that has taken place at international level to check various environmental harms.

Learning Outcome

CO1: learn about environmental law

C02: make students environmentally conscious

Text Books And Reference Books:
Essential Reading / Recommended Reading
Evaluation Pattern

LAW150 - CORPORATE SOCIAL RESPONSIBILITY AND HUMAN RIGHTS (2023 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:2
Max Marks:100
Credits:2

Course Objectives/Course Description

 

This course, thus, has been specifically designed for the non-law people. It aims to address the linkages between the corporate and the human rights in the form of CSR. It critically analyses one significant question – whether the issues of human rights should be addressed by the corporate sector mandatorily or voluntarily, in different social contexts? The strengths and weaknesses of the CSR initiatives in India and other countries are analysed. Also, the international commitments, with special reference to the role of United Nations are seen.

Course Objectives: Corporate Social Responsibility or CSR, as it is popularly referred to, is a combination of ethical, philanthropic, legal and economic responsibilities of a corporate organization towards the social transformation by addressing the social issues in collaboration with Government and NGOs. The corporate entities are more into profit making business and in this race, they often forget that their activities are causing harm to and not protecting the environment as well as human rights of the people.

Learning Outcome

CO1: Analyze the concept of Corporate Social Responsibility and the laws related to it

CO2: Understand the national and international laws related to regulate the CSR activities of the company and organizations.

CO3: Evaluate the contemporary position and explain how it is related to the protection of the Human rights.

Text Books And Reference Books:
Essential Reading / Recommended Reading
Evaluation Pattern

MAT142 - QUANTITAIVE TECHNIQUES FOR MANAGERS (2023 Batch)

Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

Course Description:

This skill-based course aims at imparting theoretical knowledge of optimization techniques.  These techniques are widely used in the industry to optimize available resources.  This will help the student to apply the mathematical techniques to real life situations.

Course Objectives: This course will help the learner to

COBJ1.   Acquire problem solving skills in Linear Programing and its related problems

COBJ2.   Gain proficiency in implementing the algorithms for solving Transportation and Assignment Problems.

COBJ3.  Demonstrate the methods of solving Two-Person Zero-Sum Games

 

Learning Outcome

CO1: Formulate and solve Linear Programming Problems using graphical and simplex method.

CO2: Solve Transportation problems by using Modified distribution method.

CO3: Solve assignment problems by using Hungarian technique.

CO4: Solve simple two person zero sum games.

Text Books And Reference Books:
Essential Reading / Recommended Reading
Evaluation Pattern

MED141-1N - MEDIA AND SOCIAL MOVEMENTS (2023 Batch)

Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:50
Credits:3

Course Objectives/Course Description

 

 

This course explores the intricate relationship between media and social movements, examining how media platforms and technologies have shaped the formation, mobilization, and impact of contemporary social movements. Through an interdisciplinary lens, students will analyze the role of media in fostering collective action, amplifying marginalized voices, and challenging power structures. They will critically examine various forms of media, including traditional news outlets, social media platforms, and alternative media, and investigate their influence on activism, protest, and social change. Drawing on case studies from around the world, students will gain insights into the complexities of media representation, framing, and manipulation, as well as strategies employed by social movements to harness media for their causes. By the end of the course, students will develop a nuanced understanding of the dynamic interplay between media and social movements in the contemporary global context.

Learning Outcome

CO1: Understand the theoretical frameworks and key concepts related to media and its role in social movements, including media framing, agenda-setting, and the construction of collective identities.

CO2: Analyze the ways in which traditional media outlets, social media platforms, and alternative media contribute to the formation, mobilization, and impact of social movements.

CO3: Critically evaluate the relationship between media representation and social movements exploring issues of visibility, inclusion, and the amplification of marginalized voices.

CO4: Examine case studies of successful and unsuccessful media strategies employed by social movements, and assess their effectiveness in achieving their goals

CO5: Develop the skills to analyze and interpret media content, including news articles, documentaries, and social media campaigns, to identify biases, manipulation, and alternative narratives surrounding social movements.

Text Books And Reference Books:
Essential Reading / Recommended Reading
Evaluation Pattern

POL141-1N - GANDHIAN THOUGHT (2023 Batch)

Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:50
Credits:3

Course Objectives/Course Description

 

Popularly known as ‘Father of the Nation,’ Mahatma Gandhi was the leading figure of

India’s freedom movement. It was his mass-based mobilization and campaign marked by the

method of non-violence and Satyagraha which changed the course of the movement. His

guiding method and principles continue to fascinate and inspire many both in India and

around the world. Gandhi elevated pacifism to an empowering political force, which inspired

world leaders like Martin Luther King, Nelson Mandela, Walesa, etc. His views – although

developed in the context of a struggle in South Africa and India many years ago – Gandhi's

ideology has influenced myriad spheres of human experience: politics, economics, education,

nation-building etc. The course seeks to introduce to the students the ideas and thought of

Gandhi and why the interest on him has only increased.

 

Course Objectives

 The course is designed to acquaint the students with the life and works of Mahatma

Gandhi and also to make them understand how M.K. Gandhi transformed from a

lawyer to a Mahatma?

 To introduce the political thought of Mahatma Gandhi and his non-violent protest.

 The significance and Relevance of Gandhian values in the contemporary world.

Learning Outcome

CO1: Develop an appreciation of Gandhi?s contribution to India?s freedom struggle and the influence of his ideas and thought around the globe particularly relating to peace and non-violence movements for justice and equality.

CO2: Explain the central tenets of Gandhi?s thought and political practice such as satyagraha, ahimsa, and Swaraj and their significance in the contemporary world.

Text Books And Reference Books:
Essential Reading / Recommended Reading
Evaluation Pattern

PSY141 - ADVERTISEMENT PSYCHOLOGY (2023 Batch)

Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

This course will develop an understanding of how advertising affects the human mind by giving unique and valuable insight from the industry. The course will help in studying the relationship between advertising and human mind and also apply this learning to advertising strategy, positioning, brand, and marketing communications that prepare students for the competitive world of advertising and marketing.

Course objectives

This course aims to

  • Introduce psychological perspectives of advertisements in real life situations. 
  • Orient students towards the various functions and roles of cognitive, affective and behavioral responses in the field of advertisement.
  • Help students to identify and apply the various theories and principles of advertisement psychology in the field of marketing.

Learning Outcome

CO1: Apply the psychological perspectives of advertisements in the real-life setting.

CO2: Integrate different domains such as cognitive, affective and behavioral responses in the field of advertisement.

CO3: Develop the ability to make applications based on understanding of marketing strategies.

Text Books And Reference Books:
Essential Reading / Recommended Reading
Evaluation Pattern

SOC141-1N - YOUTH AND POPULAR CULTURE (2023 Batch)

Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:50
Credits:3

Course Objectives/Course Description

 

This course is designed to address the changing ideas of the conceptualisation of youth in contemporary times in relation to popular culture. It explores the question of the formation of youth identity in popular culture and the debates challenging the dominant idea of youth identity in popular culture through the lens of gender, caste, class and minorities. The course takes up the case study of social media as the particular site mediating popular culture to explore these questions of youth identity formation as usage of social media by young people is increasing, especially in countries like India which has one of the highest populations of youth in the world. Popular culture and media are intertwined and social media has emerged as a phenomenon of popular culture which shapes youth identity either by mobilising youth in a powerful way in favour of dominant socio-political norms or social movements which challenge the dominant socio-political trends. In recent times, the participation of youth in electoral politics through social media has multiplied phenomenally in India shaping the nature of engagement of youth with popular culture. The conceptualisation of youth as a democratic dividend has implications for defining the relationship between youth and social media in relation to popular culture. Similarly, conceptualisation of youth as a subculture is constitutive of the relationship between youth and media. Thus, the case study of social media will be linking the theoretical conceptualisations with the empirical phenomena.

Learning Outcome

CO1: Students will be able to define theoretical conceptualisation of youth and its changing nature in the contemporary world in relation to popular culture

CO2: Students will be able to demonstrate critical understanding with regard to the dominant identity of youth in popular culture

CO3: Students will be able to evaluate the subculture in Indian society.

CO4: Students will be able to critically understand the role of social media in mobilising youth in favour or against the dominant socio-political norms.

CO5: Students will be able to analyse the popular culture through the lens of caste, gender, class and minority.

Text Books And Reference Books:
Essential Reading / Recommended Reading
Evaluation Pattern

STA142 - DATA ANALYSIS USING EXCEL (2023 Batch)

Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

This course is designed to build the logical thinking ability and to provide hands-on experience in solving statistical models using MS Excel with Problem based learning. To explore and visualize data using excel formulas and data analysis tool pack.

Learning Outcome

CO1: Demonstrate the logics of using excel features.

CO2: Demonstrate the building blocks of excel, excel shortcuts, sample data creation and analyzing data.

CO3: Analyze the data sets using Data Analysis Pack.

Text Books And Reference Books:
Essential Reading / Recommended Reading
Evaluation Pattern

BBA142AN - ADVERTISING AND SALES PROMOTION TECHNIQUES (2023 Batch)

Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:50
Credits:3

Course Objectives/Course Description

 

The course aims at imparting knowledge on Marketing Management from the perspective of Marketing Communications.Great marketing strategies can be powerful. Every year companies spend approximately $200 billion promoting their products and services – and that’s just in the United States alone! Explore how marketing campaigns, ads, and commercials are brought to life which will lead the exploration of various aspects of Advertising and sales promotion techniques which includes its objectives, classification, creative aspect and functions. This course introduces students to the concepts and processes of marketing and takes them deeper into the world of marketing.

Course Objectives: This course intends

        Describe the history of the advertising industry and its relation to today’s marketplace.
        List the roles and responsibilities of various advertising, marketing, and promotions professionals.
       Develop students’ understanding and skill in development of communication strategy of a firm, particularly with advertising and sales promotions.

 

Learning Outcome

CO1: Understand fundamental concepts of Advertisement and Sales promotion.

CO2: Understand importance of Integrated Marketing Communications strategies.

CO3: Explain about creative Process in Advertisement and Sales Promotion

CO4: Critically examine and evaluate existing marketing strategies and tactics.

CO5: Learn to use sales promotions to push sales and attract buyers.

Text Books And Reference Books:
Essential Reading / Recommended Reading
Evaluation Pattern

BBA142BN - EMOTIONAL INTELLIGENCE AND MANAGERIAL EFFECTIVENESS (2023 Batch)

Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

 

Course Description: Emotional intelligence is considered to be a pertinent skill and it influences the way we act and react in any given situation in our lives. It helps to understand the emotion of self and others, which paves the way for coping up with one's challenges, maintain good social relationships and remain successful in one's own endeavors and goals.

Course Objectives: Through the course, the instructor aims to

 

1. Introduce learners to the need and importance of Emotionally Intelligent behaviours at the workplace

 

2. Familiarize learners with contemporary scientific theories regarding emotions and emotional intelligence

 

3.Equip learners with skills needed for emotional awareness and emotional regulation

 

4.Give an overview of the utility of EI in personal and professional growth

Learning Outcome

CO1: Explain the role of EI at the workplace

CO2: Identify triggers in self and others that can precipitate emotional deregulation

CO3: Examine reasons for interpersonal conflict at the workplace

CO4: Select emotionally intelligent behaviours in personal and professional interactions

Text Books And Reference Books:
Essential Reading / Recommended Reading
Evaluation Pattern

BBA142DN - WEALTH MANAGEMENT (2023 Batch)

Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:50
Credits:3

Course Objectives/Course Description

 

Course Description

This course examines the investment and financial issues arising from personal wealth management activities. The course commences with an introduction to the financial planning industry and the regulatory framework. It then covers various topics required for constructing a comprehensive financial plan, including identifying client financial status and goals, asset allocation, securities trading, managed funds, superannuation, estate planning, and social security. This course focuses on understanding the nature, usage, and regulations of the advice of various financial products and legal instruments for developing personal wealth management plans.

Learning Outcome

CO1: Demonstrate an understanding of the theories and concepts of the financial planning process and wealth creation

CO2: Create a personal financial plan

CO3: Analyse the risk-return characteristics of different asset classes available to individuals for investing

CO4: Create portfolio for a client based on their risk tolerance, constraints and unique life circumstances

Text Books And Reference Books:
Essential Reading / Recommended Reading
Evaluation Pattern

BBA142FN - FINANCIAL EDUCATION (2023 Batch)

Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

Course Description: The course covers topics such as income, expenditure, savings & investment avenues, borrowing, managing risk, budgeting, etc. Participants would also learn about various financial institutions and in what ways they can benefit from these institutions. The course helps participants to become aware of different products through which they can meet their financial needs and learn about the benefits of prudent financial behavior.

 

Course Objectives: Through the course, the instructor aims to

1. To provide the foundations for financial decision-making.

2. To list out various saving and investment alternatives available for a common man.

3. To give a detailed overview of stock markets and stock selection.

4. To orient the learners about mutual funds and the criteria for selection.

Learning Outcome

CO1: Demonstrate an understanding of key concepts, principles, and models related to financial education.

CO2: Evaluate the importance of financial education in personal life.

CO3: Learn to apply the theories and concepts of finance to practical situations

CO4: Analyze various investment avenues that are suitable for personal financial goals.

Text Books And Reference Books:
Essential Reading / Recommended Reading
Evaluation Pattern

COAF101-2 - CORPORATE FINANCE (2023 Batch)

Total Teaching Hours for Semester:60
No of Lecture Hours/Week:4
Max Marks:100
Credits:4

Course Objectives/Course Description

 

This paper is offered as a core paper in the second semester. It focuses on the principles and practices of managing an organisation's financial resources. This course covers the essential concepts of financial management, including financial planning and forecasting, investment analysis, capital budgeting, working capital management and dividend decisions. It develops an understanding among the students towards corporate financial activities. As a prerequisite, the students should have basic knowledge about elementary concepts of finance.

Learning Outcome

CO1: Understand the role and importance of financial management in business operations

CO2: Understand the concept of time value of money and apply it to financial decision making.

CO3: Examine the relationship between a company's capital structure and its cost of capital

CO4: Evaluate investment opportunities and select the best alternative

CO5: Analyze the relevance of the dividend decision affecting the market value of the firm

CO6: Evaluate the estimation of working capital estimation as well as its importance for the firm.

Text Books And Reference Books:
Essential Reading / Recommended Reading
Evaluation Pattern

COAF201-2 - CORPORATE ACCOUNTING (2023 Batch)

Total Teaching Hours for Semester:60
No of Lecture Hours/Week:4
Max Marks:100
Credits:4

Course Objectives/Course Description

 

This course provides comprehensive understanding of corporate accounting practices and presentation of financial statements as per legal requirements in organisations. It provides an overview of the corporate practice in maintaining the books as per accounting standards especially in company final accounts, valuation of shares, holding company accounting etc. As a prerequisite, students must have basic knowledge about the concepts relating to finance and accounts.

Learning Outcome

CO1: Calculate the profit or loss and prepare the balance sheet of a company according to the schedule III of companies Act 2013.

CO2: Organise and integrate the concepts and guidelines related to buy-back, bonus issue of shares

CO3: Illustrate appropriate method for redemption of debentures

CO4: Estimate the value of shares and goodwill of a company.

CO5: Structure a consolidated balance sheet of a holding company.

Text Books And Reference Books:
Essential Reading / Recommended Reading
Evaluation Pattern

COAF261-2 - BUSINESS DATA VISUALISATION (2023 Batch)

Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

Data visualisation is one of the most powerful tools to explore, understand and communicate patterns in quantitative information. At the same time, good data visualisation is a surprisingly difficult task and demands three quite different skills: substantive knowledge, statistical skill, and artistic sense. The course is intended to introduce participants to key principles of analytic design and use visualisation techniques for the exploration and presentation of univariate and multivariate data. This course is highly applied in nature and emphasises the practical aspects of data visualisation in the social sciences. Students will learn how to evaluate data visualisations based on principles of analytic design and how to construct compelling visualisations using Tableau, PowerBI, and Google Data Studio.

Learning Outcome

CO1: Understand the fundamentals of data visualisation and its importance in data analysis.

CO2: Create basic visualisations such as bar charts, line charts, scatter plots, and maps.

CO3: Customise visualisations to communicate insights effectively, including adding labels, annotations, and filters.

CO4: Create interactive dashboards using filters, parameters, and actions to provide dynamic and interactive views of data

CO5: Apply data visualisation skills to real-world scenarios and communicate data insights effectively to stakeholders.

Text Books And Reference Books:
Essential Reading / Recommended Reading
Evaluation Pattern

COM101-2 - PRACTICES OF BANKING AND INSURANCE (2023 Batch)

Total Teaching Hours for Semester:60
No of Lecture Hours/Week:4
Max Marks:100
Credits:4

Course Objectives/Course Description

 

This course introduces the students to basic Concepts of banking - its various segmentsfunctioning- activities and regulations. It also introduces the student to the basic principles of insurance- types of insurance and its legal framework in India. Through this course the student gets an understanding of both the sectors and learns to appreciate the importance of these sectors in the growth of the Economy.

Learning Outcome

CO1: Explain the origin and history of banking in India and classify the different types of accounts and the roles played by the banks.

CO2: Identify various negotiable instruments and different E-payment methods available in our market.

CO3: Describe the significance of Principles of Insurance and classify the various types of insurance available in our market.

CO4: Explain the regulation and legal framework of the Indian banking and insurance system.

Text Books And Reference Books:
Essential Reading / Recommended Reading
Evaluation Pattern

COM102-2 - CORPORATE LAW AND ADMINISTRATION (2023 Batch)

Total Teaching Hours for Semester:60
No of Lecture Hours/Week:4
Max Marks:100
Credits:4

Course Objectives/Course Description

 

The course intends to provide in-depth and comprehensive understanding of regulatory aspects of companies. The course enables students to acquire knowledge on district characteristic features of corporate form of organization and administrative aspects. The course also provides hands-on practical inputs on incorporation procedures, drafting MOA, AOA . minutes of meeting, drafting resolutions and other Documents

Learning Outcome

CO1: Demonstrate comprehensive and understanding of those areas of the concept of the Companies (Private and Public) and its inherent characteristics that makes it different from other forms of organizations.

CO2: Discuss the various legal and regulatory rules about the genesis of a company, shareholders, directors, documents

CO3: Discuss and apply the law governing various role played by different people like Promoters, Directors, Key Managerial Personnel (KMP?s) and Company Secretaries in the successful functioning of a Company

CO4: Discuss and explain the regulatory framework, mechanisms and laws relating to Meetings

CO5: Discuss and apply the law governing corporate rescue and winding-up

Text Books And Reference Books:
Essential Reading / Recommended Reading
Evaluation Pattern

CSC151N - VISUALIZATION TECHNIQUES USING EXCEL (2023 Batch)

Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

This course focuses on the importance of data visualization for business intelligence and decision making. The course provides a practical approach to assess and enhance the impact of visuals for the database/dataset and use  data visuals to convey distributions and relationships.To make students understand, how to compare and contrast performance measurement data using effective data visuals and also use construct effective data visuals to solve workplace problems.

Learning Outcome

CO1: Work with different types of data.

CO2: Understand the importance of data visualization to drive more effective business decisions.

CO3: Understand charts, graphs, and tools used for analytics and use them to gain valuable insights.

Text Books And Reference Books:
Essential Reading / Recommended Reading
Evaluation Pattern

ENG181-2 - ENGLISH (2023 Batch)

Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:100
Credits:2

Course Objectives/Course Description

 
  • To expose learners to a variety of texts to interact with
  • To help learners classify ideologies and be able to express the same
  • To expose learners to visual texts and its reading formulas
  • To help learners develop a taste to appreciate works of literature through the organization of language
  • To help develop critical thinking
  • To help learners appreciate literature and the language nuances that enhances its literary values
  • To help learners understand the relationship between the world around them and the text/literature
  • To help learners negotiate with content and infer meaning contextually
  • To help learners understand logical sequencing of content and process information

·         To help improve their communication skills for larger academic purposes and vocational purposes

·         To enable learners to learn the contextual use of words and the generic meaning

·         To enable learners to listen to audio content and infer contextual meaning

·         To enable learners to be able to speak for various purposes and occasions using context specific language and expressions

·         To enable learners to develop the ability to write for various purposes using suitable and precise language.

Learning Outcome

CO1: Understand how to engage with texts from various countries, historical, cultural specificities, and politics and develop the ability to reflect upon and comment on texts with various themes

CO2: Develop an analytical and critical bent of mind to compare and analyze the various literature they read and discuss in class

CO3: Develop the ability to communicate both orally and in writing for various purposes

Text Books And Reference Books:
Essential Reading / Recommended Reading
Evaluation Pattern

ENG242 - MYTHOLOGY IN POSTMODERN INDIAN LITERATURE (2023 Batch)

Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:50
Credits:3

Course Objectives/Course Description

 

Indian mythologies have fascinated and captured the imagination of the mankind in general and the Indians in particular since time immemorial.In the recent past, there have emerged a generation of writers, who have begun refurnishing and repackaging the same age-old stories and the same age-old characters in their own ingenious way and have achieved remarkable success to capture and retain the imagination of the present, increasingly rational and tech-savvy, generation. The popularity and commercial success of their works is unprecedented in the Indian publishing history of fiction in English. This course will explore this vast corpus of retelling of mythical tales that have been able to create and propagate a sort of popular culture by adding a new dimension to the mythologies or, as some people argue, puranas. The objective of this course is to examine how Indian English writers in the 21st century have incorporated mythological elements and themes into their literary works. Through close reading and analysis, students will explore how authors have reimagined and recontextualized mythological narratives, characters, and symbols to address contemporary social, political, and cultural issues.

Learning Outcome

CO1: Develop an understanding of the rich and diverse mythological traditions of India

CO2: Analyze the contemporary reinterpretations of mythology in Indian English literature

CO3: Enhance literary appreciation and cross-cultural understanding

CO4: Critically evaluate the role of mythology in shaping contemporary Indian literature

CO5: Develop critical thinking and interpretation skills through textual analysis

Text Books And Reference Books:
Essential Reading / Recommended Reading
Evaluation Pattern

LAW146N - LAW AND PRACTICE OF INTELLECTUAL PROPERTY (2023 Batch)

Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

IPR have assumed increased significance in global trade. Over the last two decades IPR protection has expanded in an unprecedented pace resulting in economic growth. Understating IPR legal regime is vital for protecting innovation and creation. This course aims at providing basic working knowledge in the area of intellectual property and examines, analyzes and studies the remarkable subject of International Intellectual Property Law and how to enforce trademarks, patents and copyrights beyond national boundaries. Special emphasis will be placed on international standards for intellectual property and its implementation, application and practices in national jurisdictions. In addition the course covers the differences and similarities between the diverse national intellectual property systems.

Learning Outcome

CO1: Identify the different forms of Intellectual Property (IP)

CO2: Understand the importance of protection of IP.

CO3: Apply the principles of IP protection to the real cases or practical problems

Text Books And Reference Books:
Essential Reading / Recommended Reading
Evaluation Pattern

MED142 - DIGITAL STORYTELLING TECHNIQUES (2023 Batch)

Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:50
Credits:3

Course Objectives/Course Description

 

Course Description

This hands-on course introduces students to the fundamentals of digital media production, providing them with the skills and knowledge needed to create compelling content in various digital formats. Through practical exercises and projects, students will learn the essentials of pre-production, production, and post-production processes in the digital media landscape. They will explore techniques for capturing and editing audio and video, designing graphics, and creating engaging multimedia content. The course will also examine the influence of digital media on society, including its impact on culture, communication, and storytelling. By the end of the course, students will be proficient in producing professional-quality digital media projects and will have a critical understanding of the broader implications of digital media production.

 

Course Objectives:
1. Design impactful stories using effective structures, engaging visuals, and multimedia elements, tailored to specific platforms and audiences.
2. Get hands-on experience with audio/video recording and editing software, graphic design principles, and popular digital media platforms to produce effective storytelling projects.
3. Evaluate digital storytelling projects, identify effective techniques, and analyze the broader impact of digital media on communication and society.
4. Utilize various storytelling methods, collaborate effectively in teams, and communicate creative vision through presentations and project critiques.
5. Apply digital media skills to various platforms and emerging technologies, adapting your approach to diverse audiences and storytelling goals.

Learning Outcome

1: Provide students with a comprehensive understanding of industry-standard digital media production tools, software, and techniques to create high-quality digital media projects.

2: Understand specific requirements and considerations for producing media content across different platforms, including web, mobile, social media, and emerging technologies.

3: Foster students' creativity and artistic abilities, so that they will be competent to conceptualize and execute visually compelling and engaging digital media content through various assignments and projects.

4: Develop critical thinking skills to analyse and evaluate digital storytelling projects and assess the effectiveness of storytelling techniques and narrative structures.

5: Develop students' collaborative and communication skills for digital media production and enable them to effectively communicate their creative choices and project outcomes to a wider audience.

Text Books And Reference Books:
Essential Reading / Recommended Reading
Evaluation Pattern

POL146 - UNITED NATIONS AND SUSTAINABLE DEVELOPMENT (2023 Batch)

Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:50
Credits:3

Course Objectives/Course Description

 

The course will introduce the students to how UN public policy has evolved in achieving its core mandate to maintain international peace and security through establishing cooperation among countries to address the issues without borders, towards achieving sustainable development Under the Sustainable Development Agenda with its economic, social and environmental dimensions the UN has gone beyond its earlier objective of preventing war and is ensuring human security.

Course Objectives

The course aims to help students:

 To understand the working of United Nations Organization.

 To identify the sustainable development goals and their necessity in the world

 

 To understand the various ways in which citizens can promote the SDGs

Learning Outcome

CO1: analyze the challenges to human security.

CO2: develop a broader understanding of United Nations and its involvement in the development of countries

CO3: identify and contribute in their own way to achieving SDGs

Text Books And Reference Books:
Essential Reading / Recommended Reading
Evaluation Pattern

PSY156N - PSYCHOLOGY OF RELATIONSHIPS (2023 Batch)

Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:50
Credits:3

Course Objectives/Course Description

 

Understanding close relationships is among the central goals of social psychology. Close relationships range from family ties to friendships to romantic and sexual relationships. Our main purpose will be on learning about the life cycle of adult intimate (i.e., romantic) relationships, ranging from stages of initial attraction and relationship initiation to growth and maintenance of the relationship, and in some cases, dissolution. Although other close relationships such as close friendships, family, and work relationships will also be addressed and integrated into the course, they will be of secondary importance. Class meetings will consist mainly of facilitated discussions and student-led presentations on topics such as the biological bases of attraction and love, commitment and interdependence, relationship cognition, attachment, communication, sexuality, relational interaction patterns, relationship satisfaction, and the social context of relationships (e.g., the influence of others) conflict, relationship dissolution, and relationship maintenance.

CO1: Understand the major concepts and models of interpersonal relationships.

CO2: Evaluate the different types of relationships and their impact on one's life.

CO3: Use strategies to enhance everyday life challenges and sustain effective relationships

 

 

 

Learning Outcome

CO1: Understand the major concepts and models of interpersonal relationships

CO2: Evaluate the different types of relationships and their impact on one's life.

CO3: Use strategies to enhance everyday life challenges and sustain effective relationships

Text Books And Reference Books:
Essential Reading / Recommended Reading
Evaluation Pattern

PSY159N - PSYCHOLOGY OF LEADERSHIP (2023 Batch)

Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

This multidisciplinary course examines the concept of leadership and the psychological and social processes that characterize leadership. We will explore the qualities of effective leadership and the role of situational factors that make some forms of leadership more effective than others. We will explore paradox and complexity in discussions of leadership and will explore the dynamics of identity and power in the unfolding of leadership. In this course, students will not only learn about leadership in traditional ways, such as readings and discussion, but will explore their personal leadership style and plan their goals for personal leadership growth.

Learning Outcome

1: Understand and differentiate leadership models, styles, and functions.

2: Enhance learners? knowledge about leading and sustaining diverse teams under diverse circumstances.

3: Develop a personal leadership plan using leadership models.

Text Books And Reference Books:
Essential Reading / Recommended Reading
Evaluation Pattern

SOC142 - ARTIFICIAL INTELLIGENCE AND SOCIETY (2023 Batch)

Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

This course is designed to help students understand the relationship between artificial intelligence and society and what are the various social concerns regarding this relationship. The course will introduce students to the historical development of artificial intelligence and what are various social, economic and ethical concerns raised by the increasing use of artificial intelligence. Different sociological explanations of the relationship between artificial intelligence and society will be explored in the course.

Learning Outcome

CO1: Explain the historical development of artificial intelligence

CO2: Sociological explanations of the relationship between artificial intelligence and society

CO3: Explain the impact of artificial intelligence on social relations

CO4: Explain the impact of artificial intelligence on the workplace and labour

CO5: Explain the ethical considerations with regard to the matters of privacy and surveillance

CO6: Navigate the regulatory and policy landscape

CO7: Anticipate future trends

Text Books And Reference Books:
Essential Reading / Recommended Reading
Evaluation Pattern

STA142N - DATA ANALYSIS USING EXCEL (2023 Batch)

Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

This course is designed to build the logical thinking ability and to provide hands-on experience in solving statistical models using MS Excel with Problem based learning. To explore and visualize data using excel formulas and data analysis tool pack.

Learning Outcome

CO1: Demonstrate the logics of using excel features.

CO2: Demonstrate the building blocks of excel, excel shortcuts, sample data creation and analyzing data.

CO3: Analyze the data sets using Data Analysis Pack.

Text Books And Reference Books:
Essential Reading / Recommended Reading
Evaluation Pattern