Dr UPASANA GUPTA
MBA, MA, PhD
ASSOCIATE PROFESSOR
MBA, MA, PhD
ASSOCIATE PROFESSOR
Articles in Journals
| Sl.No. | Title | Name of Journal / Vol. No. / Issue No. / Page Nos | ISSN No. | Date Published |
| 1 | Analysing the Impact of Perceived Risk, Trust and Past Purchase Satisfaction on Repurchase Intentions in Case of Online Grocery Shopping in India | Global Business Review / / / - | 0972-1509 | 06-Aug-2023 |
| 2 | The Ram Mandir in Ayodhya: A Transformative Initiative with Deep Cultural, Economic, and Social Implications for India | Library Progress International / 44 / 3 / 5163 - 5166 | 2320-317X | 02-Jul-2024 |
| 3 | Artificial Intelligence in Higher Education: Transformative Potential, Challenges, and Future Directions | Library Progress International / 44 / 3 / 8199 - 8204 | 2320317X | 10-Jul-2024 |
| 4 | A Study Of Investment Behaviour Of Individual Housholds- An Empirical Study Of Bareilly District A Study Of Investment Behaviour Of Individual Households- An Empirical Study Of Bareilly District | Gurukul Business Review / 12 / spring 2016 / 37 - 45 | 0973-1466 | 01-Mar-2016 |
| 5 | Measuring the Impact of Chatbot Attributes in Enhancing Consumer Satisfaction and Brand Loyalty Among Centennials: PLS-SEM Analysis | Springer Proceedings in Business and Economics / / / 173 - 190 | 2198-7246 | 01-Sep-2025 |
Participation in Seminars/Conferences/Symposium
| Sl.No. | Name of the Conference /Seminar /Symposium | Type of Program | Title of the Article | Role | Venue/Place | Date |
| 1 | International Conference Sustainable Business Practices And Innovative Models - 2023 | CONFERENCES | Impact Of Hedonic, Utilitarian, Social, And Network Gratification On Consumer Purchase Intention Through Live Streaming On Social Media | PRESENTER) | DELHI-NCR | 23/03/2023 |
| 2 | International Research Conference 2023 | CONFERENCES | An empirical investigation of gratifications that influence the consumer purchase intention through live streaming on social media | PRESENTER) | Lal Bahadur Shastri Institute of ManagementNew Delhi | 25/11/2023 |
| 3 | International Conference on Advances in Management & Technology | CONFERENCES | From Screen To Cart: Investigating Impulse Purchases In Live Streaming E-Commerce Among Indian Consumers Through S-O-R Lens | PRESENTER) | Jaypee Business SchoolNoida | 22/02/2024 |
| 4 | International Conference of the role of innovation, entrepreneurship and management for sustainable development | CONFERENCES | Exploring the role of consumer social responsibility in green fintech adoption- A UTAUT approach with Indian Gen Y & Gen Z investors | PRESENTER) | O P Jindal UniversityRaigarh | 17/10/2024 |
| 5 | International Conference on Innovative Business Practices in Industry 5.0 | CONFERENCES | Sustainable Consumption And Consumer Behavior Transition To Zero Waste By Millennial Mothers - A Qualitative Study | PRESENTER) | PSIT KanpurKanpur | 29/11/2024 |
| 6 | International Conference on AI, Innovation and Sustainability in Industry 5.0 | CONFERENCES | Impact of AI driven personalization on Ad fatigue and Brand Loyalty | PRESENTER) | Global Institute of Business StudiesMalaysia | 15/12/2024 |
| 7 | International Conference on Innovation and Sustainable Business Practices in the Digital Era 2025 | CONFERENCES | Exploring Wealth Tech Adoption: Integrating Behavioral And Technological Factors With Tam | PRESENTER) | VIT-AP UniversityOnline | 14/02/2025 |
| 8 | Imagining a Sustainable Future: A Multi-Disciplinary International Conference on Global Business Challenges | CONFERENCES | A customer-centric analysis of assessing the influence of sustainable automotive manufacturing practices on brand loyalty | PRESENTER) | Galgotias UniversityGreater Noida | 12/04/2025 |
| 9 | International Conference on 'Viksit Bharat 2047- A road ahead' | CONFERENCES | International Conference on 'Viksit Bharat 2047- A road ahead' | MODERATOR) | Invertis UniversityBareilly | 31/10/2025 |
| 10 | International Conference on AI: A Pathways to Sustainable Development and Workforce Innovation 2025 | CONFERENCES | AI-driven personalisation and privacy concern in Tourism marketing- The mediating role of trust and perceived relevance in destination selection | PRESENTER) | GNIOT Institute of Professional Studies, Department of Computer Science, Kathmandu University, Nepal, & University of Kwazulu-Natal, South AfricaGreater Noida | 22/11/2025 |
Invited Talks
| Sl.No. | Titel of the Program | Name of the Program | Date | Name of the Institution |
| 1 | Parenting Tips | Nari Sansaar | 10/06/2025 | |
| 2 | E-waste Management | Nari Sansaar | 14/10/2025 |
MPhil/PhD Guided/Adjudicated
| Sl.No. | Title | Name of Student | Institution | Role | Status | Month Year |
| 1 | . | STALIN GEO SAJI | Christ University | SUPERVISOR | Ongoing | August 2025 |
Workshop/FDP/Training programme
| Sl.No. | Name of the Workshop/FDP/Training programme | Name of Organiser | Level | Role | Date |
| 1 | Industry 5.0 and Digital Transformation: Human-Centric Innovation in the Digital Era | School of Business and Management, Christ University, | National | Organiser & Participant | 22/09/2025 |
| 2 | GUIDING THE FUTURE: STRATEGIC PRIORITIES FOR INSTITUTIONAL ADVANCEMENT | CHRIST University, | Institutional | Participant | 16/06/2025 |
| 3 | Quantitative Data Analysis for Research excellence | ITS Ghaziabad, ITS Ghaziabad | National | Participant | 09/06/2025 |
| 4 | Enhancing Academic Excellence through Technology, Research, and Innovative Teaching | School of Business and Management, Christ University, | Institutional | Organiser & Participant | 19/05/2025 |
| 5 | Innovative Pedagogies for Learner-Centric Classrooms | School of Business and Management, Christ University, | Organiser & Participant | 06/05/2025 | |
| 6 | Augmenting Design Thinking With Human Computer Interaction | NPTEL-AICTE, IIT, Roorkee | National | Participant | 20/02/2025 |
| 7 | Management of New Products and Services | NPTEL Swayam Course by IIT Kanpur, IIT Kanpur | National | Participant | 20/01/2025 |
| 8 | Indian Knowledge System and Mindfulness: Enhancing Resilience and Emotional Intelligence in Educators | Technia Institute of Advance Studies, Technia Institute of Advance Studies | National | Participant | 13/01/2025 |
| 9 | AI tools for Research, Teaching and Accreditiation | IMS Ghaziabad, IMS Ghaziabad | National | Participant | 09/12/2024 |
| 10 | Pedagogical Innovation in Management Education | Christ University Delhi-NCR Campus, | Institutional | Organiser & Participant | 21/11/2024 |
| 11 | Artificial Intelligence in teaching and research paper writing | AIU and Integral University Lucknow, | National | Participant | 26/06/2024 |
| 12 | Data Analysis using R and NVIVO | School of Business and Management, Christ University, | Institutional | Organiser & Participant | 18/06/2024 |
| 13 | FDP on AI tool box for educators | Pal College of Technology and Management, | Regional | Invited Resource Person/Trainer | 03/06/2024 |
| 14 | Training on Effective Research Publication | MIBM, Pune, Modern Institute of Business Management | National | Participant | 30/04/2024 |
| 15 | Smart Investing | School of Business and Management, Christ University, | Organiser & Participant | 04/04/2024 | |
| 16 | Innovation in Marketing and Marketing of Innovation | NPTEL Swayam Course by IIT Rorkee, IIT Rorkee | National | Participant | 22/01/2024 |
| 17 | Innovation in Marketing and Marketing of Innovation | NPTEL-AICTE, NPTEL | National | Participant | 22/01/2024 |
| 18 | Quality Assurance for Accreditations | School of Business and Management, Christ University, | Institutional | Participant | 12/12/2023 |
| 19 | Institutional Storytelling: Towards Building Effective Campus Narratives | Vignette Windows: A Writer's Guide, CHRIST (Deemed to be University), | Institutional | Participant | 27/10/2023 |
| 20 | Business to Business Marketing | NPTEL Swayam Course by IIT Rorkee, IIT Rorkee | National | Participant | 31/07/2023 |
| 21 | Outcome Based Education: Learning and Assessment under NEP 2020 | IMS Ghaziabad, | National | Participant | 31/07/2023 |
| 22 | Business to Business Marketing | NPTEL-AICTE, NPTEL | National | Participant | 31/07/2023 |
| 23 | One week FDP on Innovative tools in Information Technology and Management Discipline for enhancing education and research | IIMT College of Management in association with Indian Economic Association, | National | Participant | 25/07/2023 |
| 24 | Application of Python in Business and Management | School of Business and Management, Christ University, | Institutional | Participant | 01/07/2023 |
| 25 | Tech-Savvy Educators:Embracing Digital Tools for Enhanced Teaching and Learning | Christ University Delhi-NCR Campus, | Institutional | Participant | 21/06/2023 |
| 26 | e-content development | HRDC, Christ University, | Institutional | Participant | 28/11/2022 |
Awards/Achievements/Others
| Sl.No. | Name of the Awards/Achievements/Others | Description | Organisation | Month/ Year |
| 1 | AIMA Individual Annual Membership | AIMA | 16 April 2024 | |
| 2 | GRABS AWARDS 2025 | GRABS Educational Charitable Trust has conferred "Teaching and Research Excellence Award" to Dr. Upasana Gupta in appreciation and recognition of outstanding contribution and continued dedication to the student community | GRABS Educational Charitable Trust | 23 February 2025 |