Dr SMRITI MATHUR
MCom, PhD
ASSISTANT PROFESSOR
MCom, PhD
ASSISTANT PROFESSOR
Articles in Journals
| Sl.No. | Title | Name of Journal / Vol. No. / Issue No. / Page Nos | ISSN No. | Date Published |
| 1 | Industry 4.0: enabling technologies, application and challenges of implementation | International Journal of Productivity and Quality Management / 43 / 3 / 300 - 319 | 17466474 | 21-Oct-2024 |
| 2 | Construct modelling, statistical analysis and empirical validation using PLS-SEM: a step-by-step guide of the analysis procedure | International Journal of Data Analysis Techniques and Strategies / 16 / 2 / 162 - 180 | 1755-8069 | 01-May-2024 |
| 3 | Examining the Impact of Argument Quality and Source Credibility on Consumers? Behavioral Intention Toward Green Cosmetics : The Moderating Role of Perceived Innovativeness | Prabandhan: Indian Journal of Management / 17 / 3 / 26 - 47 | 0975-2854 | 15-Mar-2024 |
Books/ Book Chapter/Case Study
| Sl.No. | Title | Author Names(s) | ISBN No. | Month Year |
| 1 | The Paradigm Shift from a Linear Economy to a Smart Circular Economy | DEEKSHA GUPTA GANGULY,SMRITI MATHUR,MANSOOR ALAALI,ABDALMUTTALEB M. A. MUSLEH AL-SARTAWI,ARAFAT SALIH AYDINER | / | |
| 2 | IEEE Xplore | DEEPTI SINHA,SMRITI MATHUR,ADERSH S PRASAD,SALONI GOYAL,AMITY INSTITUTE OF INFORMATION TECHNOLOGY, NOIDA | 979-8-3503-5035-7 | / |
| 3 | Transfer, Diffusion and Adoption of Next-Generation Digital Technologies | SMRITI MATHUR,CHRISTINA SANCHITA SHAH | / |
Participation in Seminars/Conferences/Symposium
| Sl.No. | Name of the Conference /Seminar /Symposium | Type of Program | Title of the Article | Role | Venue/Place | Date |
| 1 | Part of the IFIP Advances in Information and Communication Technology book series (IFIPAICT,volume 697) | Conference | Continuance Intention of ChatGPT Use by Students | Presenter) | IIM NAGPURIIM NAGPUR | 15/12/2023 |
Workshop/FDP/Training programme
| Sl.No. | Name of the Workshop/FDP/Training programme | Name of Organiser | Level | Role | Date |
| 1 | Industry 5.0 and Digital Transformation: Human- Centric Innovation in the Digital Era | SCHOOL OF BUSINESS AND MANAGEMENT (MBA) CHRIST (DEEMED TO BE UNIVERSITY) DELHI NCR CAMPUS, | National | Organiser & Participant | 22/09/2025 |
| 2 | Pedagogical Innovation in Management Education | Christ University, | Participant | 21/11/2024 | |
| 3 | Strategic Integration of Digital Innovations and AI in Education, Research and Professional Development" | Christ University, | National | Participant | 24/06/2024 |
| 4 | Data Analysis using R and NVIVO | Christ University, | National | Participant | 18/06/2024 |
| 5 | Smart Investing | SCHOOL OF BUSINESS AND MANAGEMENT (MBA), | Participant | 04/04/2024 | |
| 6 | 3-Day Intensive Research Training Workshop hosted by CAPS | Christ University, | Institutional | Participant | 04/01/2024 |
| 7 | Quality Assurance for Accreditations | Christ University, | Institutional | Participant | 12/12/2023 |
Awards/Achievements/Others
| Sl.No. | Name of the Awards/Achievements/Others | Description | Organisation | Month/ Year |
| 1 | Reviewer Certificate | Cogent Business and Management | 05 January 2024 | |
| 2 | Panelist in Two Day National Seminar on Building Startup Ecosystem and Incubation Centers for Sustainable Livelihood Development in Youth | Recognized for being the Panelist in ICSSR Sponsored National Seminar | Manav Rachna International Institute of Research and Studies | 01 September 2023 |
| 3 | Invited to serve as a Session Chair for the International Conference on Business Resilience, Innovation, Growth, and High- Tech Transformation (IC-BRIGHT 2025) | jay Kumar Garg Institute of Management (AKGIM), Ghaziabad | 13 November 2025 | |
| 4 | An external examiner to conduct the practical exam | Sharda School of Business Studies (SSBS), Block 7, Sharda University | 27 November 2025 |