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Dr UPASANA GUPTA

MBA, MA, PhD


BUSINESS AND MANAGEMENT MBA (NCR)
DELHI NCR CAMPUS

Sl.No. Title Name of Periodical Periodicity Date
How effective leaders can respond to critism Business Manager Monthly 01/06/2023
Sl.No. Title Name of Journal Date of Publication Volume No/Issue No/Page No
1 Analysing the Impact of Perceived Risk, Trust and Past Purchase Satisfaction on Repurchase Intentions in Case of Online Grocery Shopping in India Global Business Review 06-Aug-2023 / /

Additional information

Category
Sole Authored /Co Authored
Author Name (s) UPASANA GUPTA,NAVEEN KUMAR
Title of Article Analysing the Impact of Perceived Risk, Trust and Past Purchase Satisfaction on Repurchase Intentions in Case of Online Grocery Shopping in India
Name of Journal Global Business Review
Volume No
Issue No
Page No
URL https://journals.sagepub.com/home/GBR
Date of Publication 06-Aug-2023
2 Rethinking Innovation Strategies for rural markets in India: focus and imperatives IUP Journal of Business Strategy 01-Dec-2022 19 / 3 /

Additional information

Category
Sole Authored /Co Authored
Author Name (s) UPASANA GUPTA,DR. SUBHO CHATTOPADHYAY,DR. INDRANIL BOSE
Title of Article Rethinking Innovation Strategies for rural markets in India: focus and imperatives
Name of Journal IUP Journal of Business Strategy
Volume No 19
Issue No 3
Page No
URL https://iupindia.in/Business_Strategy.asp
Date of Publication 01-Dec-2022
Sl.No. Title URL Subject Month Year
Sl.No. Type of Book Title Title of Book/Chapter/Article/Case Study) ISBN Month Year
Sl.No. Type of Book Title Title of Chapter/Article ISBN Month Year
1 Reference book Maryada Purshottam Shri Ram Lord Rama: A Divine Deity and Devoted Devotee 978-81 Mar 2024

Additional information

Type of Book Reference book
Type of Work Chapter
Sole Authored/Co Authored Sole Authored
Author Name (s) UPASANA GUPTA (30467)
Title of Book Maryada Purshottam Shri Ram
Title of Book/Chapter/Article/Case Study) Lord Rama: A Divine Deity and Devoted Devotee
Month/Year Mar/2024
ISBN 978-81
Pages
Publishing Company/Institution Kalindi Prakashan
Level National publisher
Sl.No. Type of Book Title Title of Case Study ISBN Month Year
Sl.No. Title Abstract Objectives Type Sponsors
Sl.No. Title Place of Publication ISBN No. Month Year
Sl.No. Type of Program Role Name of Program Title of Paper Date Organising Institution Level
1 Conference Presenter International Conference on Advances in Management & Technology From Screen To Cart: Investigating Impulse Purchases In Live Streaming E-Commerce Among Indian Consumers Through S-O-R Lens 22/02/2024 Jaypee Business School International
2 Conference Presenter International Research Conference 2023 An empirical investigation of gratifications that influence the consumer purchase intention through live streaming on social media  25/11/2023 Lal Bahadur Shastri Institute of Management International
3 Conference Presenter International Conference Sustainable Business Practices And Innovative Models - 2023 Impact Of Hedonic, Utilitarian, Social, And Network Gratification On Consumer Purchase Intention Through Live Streaming On Social Media 23/03/2023 Christ University International
Sl.No. Title of the Program Name of the Program Date Name of the Institution
Sl.No. Title Genre Producer Copyrights
Sl.No. Title Guide Name Institution Month Year
Sl.No. Title Name of Student Institution Month Year
Sl.No. Title of Invention Inventor(s) Filing Date
Sl.No. Name of the Research Project Investigator(s) Sponsors Internal/External
Sl.No. Name of the Conference/Seminar Name of Organiser Level Date
Sl.No. Name of the Workshop/FDP/Training programme Name of Oraganiser Level Date
1 Smart Investing School of Business and Management, Christ University 04/04/2024
2 Quality Assurance for Accreditations School of Business and Management, Christ University Institutional 12/12/2023
3 Institutional Storytelling: Towards Building Effective Campus Narratives Vignette Windows: A Writer's Guide, CHRIST (Deemed to be University) Institutional 27/10/2023
4 Business to Business Marketing NPTEL Swayam Course by IIT Rorkee National 31/07/2023
5 Outcome Based Education: Learning and Assessment under NEP 2020 IMS Ghaziabad National 31/07/2023
6 Business to Business Marketing NPTEL-AICTE National 31/07/2023
7 One week FDP on Innovative tools in Information Technology and Management Discipline for enhancing education and research IIMT College of Management in association with Indian Economic Association National 25/07/2023
8 Application of Python in Business and Management School of Business and Management, Christ University Institutional 01/07/2023
9 Tech-Savvy Educators:Embracing Digital Tools for Enhanced Teaching and Learning Christ University Delhi-NCR Campus Institutional 21/06/2023
10 e-content development HRDC, Christ University Institutional 28/11/2022
Sl.No. Name of the Awards/Achievements/Others Description Organisation Month/ Year

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