| 1 |
Reach, Resonance and Relevance of Social Media Influencers on Generation Z and Alpha Generation |
International Journal of Engineering and Management Research |
10-Feb-2024 |
14 / 1 / |
Additional information
| Category |
|
| Sole Authored /Co Authored |
|
| Author Name (s) |
MARY RANI THOMAS,ANNA JOSE,MARIA IGNATIUS |
| Title of Article |
Reach, Resonance and Relevance of Social Media Influencers on Generation Z and Alpha Generation |
| Name of Journal |
International Journal of Engineering and Management Research |
| Volume No |
14 |
| Issue No |
1 |
| Page No |
|
| URL |
https://ijemr.vandanapublications.com/index.php/ijemr/article/view/1499 |
| Date of Publication |
10-Feb-2024 |
|
| 2 |
Landing Page via Perceived Interactivity for Four Generational Cohorts |
Ushus Journal of Business Management: |
14-Sep-2023 |
22 / 3 / |
Additional information
| Category |
|
| Sole Authored /Co Authored |
|
| Author Name (s) |
MARY RANI THOMAS,JAIN MATHEW |
| Title of Article |
Landing Page via Perceived Interactivity for Four Generational Cohorts |
| Name of Journal |
Ushus Journal of Business Management: |
| Volume No |
22 |
| Issue No |
3 |
| Page No |
|
| URL |
https://journals.christuniversity.in/index.php/ushus/issue/view/359 |
| Date of Publication |
14-Sep-2023 |
|
| 3 |
Pet Insuarnce - Is it a Necessity? |
International Journal Of Creative Research Thoughts |
02-May-2023 |
11 / 4 / |
Additional information
| Category |
|
| Sole Authored /Co Authored |
|
| Author Name (s) |
MARY RANI THOMAS,NIKITA MARIAM VARUGHESE |
| Title of Article |
Pet Insuarnce - Is it a Necessity? |
| Name of Journal |
International Journal Of Creative Research Thoughts |
| Volume No |
11 |
| Issue No |
4 |
| Page No |
|
| URL |
https://ijcrt.org/ |
| Date of Publication |
02-May-2023 |
|
| 4 |
Critical Factors in the Selection of Educational Toys for Generation Alpha |
Specialusis Ugdymas |
30-Jul-2022 |
1 / 43 / |
Additional information
| Category |
|
| Sole Authored /Co Authored |
|
| Author Name (s) |
MARY RANI THOMAS |
| Title of Article |
Critical Factors in the Selection of Educational Toys for Generation Alpha |
| Name of Journal |
Specialusis Ugdymas |
| Volume No |
1 |
| Issue No |
43 |
| Page No |
|
| URL |
https://www.sumc.lt/index.php/se/article/view/651 |
| Date of Publication |
30-Jul-2022 |
|
| 5 |
A Systematic Review Of Artificial Intelligence And Hiring: Present Position And Future Research Areas |
Indian Journal of Economics & Business |
03-Sep-2021 |
20 / 2 / |
Additional information
| Category |
|
| Sole Authored /Co Authored |
|
| Author Name (s) |
GINU GEORGE,MARY RANI THOMAS,ANSON K J,ANUSHA |
| Title of Article |
A Systematic Review Of Artificial Intelligence And Hiring: Present Position And Future Research Areas |
| Name of Journal |
Indian Journal of Economics & Business |
| Volume No |
20 |
| Issue No |
2 |
| Page No |
|
| URL |
http://www.ashwinanokha.com/ijeb-vol20-2-2021.php |
| Date of Publication |
03-Sep-2021 |
|
| 6 |
Segmenting, Targeting, and Positioning (STP) of generational cohorts Y, Z and Alpha |
IIMS Journal of Management Sciencehttps |
27-Aug-2021 |
12 / 2 / |
Additional information
|
| 7 |
Attitude of generations: Does it matter online? |
Indian Journal of Marketing |
01-Jul-2021 |
51 / 4 / |
Additional information
|
| 8 |
Artificial Intelligence in Talent Acquisition Scale: Development and Validation |
Empirical Economics Letters |
22-Apr-2021 |
20 / 1 / |
Additional information
| Category |
|
| Sole Authored /Co Authored |
|
| Author Name (s) |
GINU GEORGE,MARY RANI THOMAS |
| Title of Article |
Artificial Intelligence in Talent Acquisition Scale: Development and Validation |
| Name of Journal |
Empirical Economics Letters |
| Volume No |
20 |
| Issue No |
1 |
| Page No |
|
| URL |
http://www.eel.my100megs.com/ |
| Date of Publication |
22-Apr-2021 |
|
| 9 |
Various promotional strategies for generation alpha during covid
Pandemic be of assistance or not
|
Utkal Historical Research Journal |
15-Apr-2021 |
34 / 7 / |
Additional information
| Category |
|
| Sole Authored /Co Authored |
|
| Author Name (s) |
MARY RANI THOMAS,VINCY VINCENT,KEVIN SACHARIAS |
| Title of Article |
Various promotional strategies for generation alpha during covid
Pandemic be of assistance or not
|
| Name of Journal |
Utkal Historical Research Journal |
| Volume No |
34 |
| Issue No |
7 |
| Page No |
|
| URL |
|
| Date of Publication |
15-Apr-2021 |
|
| 10 |
Technological perspectives of education for generation z and
Generation alpha
|
Utkal Historical Research Journal |
13-Apr-2021 |
34 / 3 / |
Additional information
| Category |
|
| Sole Authored /Co Authored |
|
| Author Name (s) |
MARY RANI THOMAS,NEHA SOLY,KEVIN BENY |
| Title of Article |
Technological perspectives of education for generation z and
Generation alpha
|
| Name of Journal |
Utkal Historical Research Journal |
| Volume No |
34 |
| Issue No |
3 |
| Page No |
|
| URL |
|
| Date of Publication |
13-Apr-2021 |
|
| 11 |
Case on Techademics Management |
Journal of Commerce & Management Thought |
23-Mar-2021 |
12 / 1 / |
Additional information
|
| 12 |
Health benefits of shifting from Bharat stage four to
Bharat stage six |
International Journal of Behavioural and Healthcare Research |
18-Dec-2020 |
2 / 7 / |
Additional information
| Category |
|
| Sole Authored /Co Authored |
|
| Author Name (s) |
MARY RANI THOMAS,ROHAN POTHUMSETTY,NIRMAL VISWAM |
| Title of Article |
Health benefits of shifting from Bharat stage four to
Bharat stage six |
| Name of Journal |
International Journal of Behavioural and Healthcare Research |
| Volume No |
2 |
| Issue No |
7 |
| Page No |
|
| URL |
https://www.inderscience.com/info/inarticle.php?artid=112147 |
| Date of Publication |
18-Dec-2020 |
|
| 13 |
Revival Strategies For Travel and Tourism Industry- Post COVID-19 |
Siddhant-A Journal of Decision Making |
12-Dec-2020 |
20 / 3&4 / |
Additional information
|
| 14 |
Quarantined effects and strategies
of college students ? COVID-19 |
Asian Education and Development Studies |
13-Nov-2020 |
NA / NA / |
Additional information
|
| 15 |
Digital Marketing Strategies: Effectiveness on Generation Z |
SCMS Journal of Indian Management |
01-Jul-2020 |
XVII / 2 / |
Additional information
| Category |
|
| Sole Authored /Co Authored |
|
| Author Name (s) |
MARY RANI THOMAS,ASMA ANJUM,PRESTIN PRAKASH |
| Title of Article |
Digital Marketing Strategies: Effectiveness on Generation Z |
| Name of Journal |
SCMS Journal of Indian Management |
| Volume No |
XVII |
| Issue No |
2 |
| Page No |
|
| URL |
https://www.scopus.com/sourceid/21100869509 |
| Date of Publication |
01-Jul-2020 |
|
| 16 |
Generation Z preference on reusable food
container on subscription basis |
Indian Journal of Commerce and Management Studies |
01-Jun-2020 |
11 / 2 / |
Additional information
| Category |
|
| Sole Authored /Co Authored |
|
| Author Name (s) |
MARY RANI THOMAS,RAGHAV AGARWAL,YAMINI GERA,ANKIT AMAR |
| Title of Article |
Generation Z preference on reusable food
container on subscription basis |
| Name of Journal |
Indian Journal of Commerce and Management Studies |
| Volume No |
11 |
| Issue No |
2 |
| Page No |
|
| URL |
http://www.scholarshub.net/index.php/ijcms/article/view/520/504 |
| Date of Publication |
01-Jun-2020 |
|
| 17 |
Customer Profiling of Alpha: The Next Generation Marketing |
Ushus-Journal of Business Management |
06-Feb-2020 |
19 / 1 / |
Additional information
| Category |
|
| Sole Authored /Co Authored |
|
| Author Name (s) |
MARY RANI THOMAS,MADIYA,SHIVANI MP |
| Title of Article |
Customer Profiling of Alpha: The Next Generation Marketing |
| Name of Journal |
Ushus-Journal of Business Management |
| Volume No |
19 |
| Issue No |
1 |
| Page No |
|
| URL |
|
| Date of Publication |
06-Feb-2020 |
|
| 18 |
Bharat Stage IV to VI -Challenges and Strategies |
International Journal of Recent Technology and Engineering (IJRTE) |
21-Jan-2020 |
8 / 5 / |
Additional information
| Category |
|
| Sole Authored /Co Authored |
|
| Author Name (s) |
MARY RANI THOMAS,ROHAN POTTUMSHETTY |
| Title of Article |
Bharat Stage IV to VI -Challenges and Strategies |
| Name of Journal |
International Journal of Recent Technology and Engineering (IJRTE) |
| Volume No |
8 |
| Issue No |
5 |
| Page No |
|
| URL |
https://www.ijrte.org/wp-content/uploads/papers/v8i5/E5850018520.pdf |
| Date of Publication |
21-Jan-2020 |
|
| 19 |
Integration of Artificial Intelligence in Human Resource |
International Journal of Innovative Technology and Exploring Engineering (IJITEE) |
12-Dec-2019 |
9 / 2 / |
Additional information
| Category |
|
| Sole Authored /Co Authored |
|
| Author Name (s) |
MARY RANI THOMAS,GINU GEORGE |
| Title of Article |
Integration of Artificial Intelligence in Human Resource |
| Name of Journal |
International Journal of Innovative Technology and Exploring Engineering (IJITEE) |
| Volume No |
9 |
| Issue No |
2 |
| Page No |
|
| URL |
https://www.ijitee.org/ |
| Date of Publication |
12-Dec-2019 |
|
| 20 |
Benefits of Cross - Training : Scale Development and Validity |
Prabandhan: Indian Journal of Management |
13-Jun-2019 |
12 / 6 / |
Additional information
| Category |
|
| Sole Authored /Co Authored |
|
| Author Name (s) |
MARY RANI THOMAS,NAVYA NINAN,JOEL CHACKO ROY |
| Title of Article |
Benefits of Cross - Training : Scale Development and Validity |
| Name of Journal |
Prabandhan: Indian Journal of Management |
| Volume No |
12 |
| Issue No |
6 |
| Page No |
|
| URL |
https://www.scopus.com/sourceid/21100417501 |
| Date of Publication |
13-Jun-2019 |
|
| 21 |
Training the workforce for industry 4.0 |
International Journal of Research in Social Sciences (IJRSS) |
01-Apr-2019 |
9 / 4 / |
Additional information
| Category |
|
| Sole Authored /Co Authored |
|
| Author Name (s) |
MARY RANI THOMAS,NAVYA NINAN,JOEL ROY |
| Title of Article |
Training the workforce for industry 4.0 |
| Name of Journal |
International Journal of Research in Social Sciences (IJRSS) |
| Volume No |
9 |
| Issue No |
4 |
| Page No |
|
| URL |
UGC No 48887 |
| Date of Publication |
01-Apr-2019 |
|
| 22 |
Beguiling the Gen Zers to enter the workforce |
International Journal of Management, Technology And Engineering |
17-Dec-2018 |
8 / 12 / |
Additional information
| Category |
|
| Sole Authored /Co Authored |
|
| Author Name (s) |
MARY RANI THOMAS,VAISHNAVI M.A,RANJANA DEVI |
| Title of Article |
Beguiling the Gen Zers to enter the workforce |
| Name of Journal |
International Journal of Management, Technology And Engineering |
| Volume No |
8 |
| Issue No |
12 |
| Page No |
|
| URL |
UGC No 45550 |
| Date of Publication |
17-Dec-2018 |
|
| 23 |
Online Merchandising Cues Influencing the Purchase Intention of Generation Z Mediated by Emotions Using -S-O-R Framework |
Asian journal of management |
10-Feb-2018 |
9 / 1 / |
Additional information
| Category |
|
| Sole Authored /Co Authored |
|
| Author Name (s) |
MARY RANI THOMAS,JAIN MATHEW |
| Title of Article |
Online Merchandising Cues Influencing the Purchase Intention of Generation Z Mediated by Emotions Using -S-O-R Framework |
| Name of Journal |
Asian journal of management |
| Volume No |
9 |
| Issue No |
1 |
| Page No |
|
| URL |
http://ajmjournal.com/Home.aspx |
| Date of Publication |
10-Feb-2018 |
|
| 24 |
Innovative Teaching Pedagogy Using Technology and
Research: A Study with Reference to Student
Perspective |
ZENITH International Journal of Multidisciplinary Research |
02-Feb-2018 |
8 / 2 / |
Additional information
| Category |
|
| Sole Authored /Co Authored |
|
| Author Name (s) |
MARY RANI THOMAS,MYNAVATHI L,VINNARASI B,MUTHU RUBEN V,ANSON K J |
| Title of Article |
Innovative Teaching Pedagogy Using Technology and
Research: A Study with Reference to Student
Perspective |
| Name of Journal |
ZENITH International Journal of Multidisciplinary Research |
| Volume No |
8 |
| Issue No |
2 |
| Page No |
|
| URL |
|
| Date of Publication |
02-Feb-2018 |
|
| 25 |
Innovative teaching Pedagogy Using technology and Research: A Study with Reference to Student Perspective |
ZENITH International Journal of Multidisciplinary Research |
01-Feb-2018 |
8 / 2 / |
Additional information
| Category |
|
| Sole Authored /Co Authored |
|
| Author Name (s) |
MYNAVATHI L,ANSON K J,MARY RANI THOMAS,MUTHU RUBEN V,VINNARASI B |
| Title of Article |
Innovative teaching Pedagogy Using technology and Research: A Study with Reference to Student Perspective |
| Name of Journal |
ZENITH International Journal of Multidisciplinary Research |
| Volume No |
8 |
| Issue No |
2 |
| Page No |
|
| URL |
http://www.zenithresearch.org.in/ |
| Date of Publication |
01-Feb-2018 |
|
| 26 |
Innovative Teaching Pedagogy Using Technology and Research: A Study with reference to student Perspective |
ZENITH International Journal of Multidisciplinary Research |
01-Feb-2018 |
8 / 2 / |
Additional information
| Category |
|
| Sole Authored /Co Authored |
|
| Author Name (s) |
MYNAVATHI L,ANSON K J,MARY RANI THOMAS,VINNARASI B,MUTHU RUBEN V |
| Title of Article |
Innovative Teaching Pedagogy Using Technology and Research: A Study with reference to student Perspective |
| Name of Journal |
ZENITH International Journal of Multidisciplinary Research |
| Volume No |
8 |
| Issue No |
2 |
| Page No |
|
| URL |
http://www.zenithresearch.org.in/ |
| Date of Publication |
01-Feb-2018 |
|
| 27 |
Online Website Cues Influencing the Purchase Intention of Generation Z Mediated by Trust |
Indian Journal of Commerce & Management Studies |
10-Jan-2018 |
IX / 1 / |
Additional information
| Category |
|
| Sole Authored /Co Authored |
|
| Author Name (s) |
MARY RANI THOMAS,KAVYA.V,MARY MONICA |
| Title of Article |
Online Website Cues Influencing the Purchase Intention of Generation Z Mediated by Trust |
| Name of Journal |
Indian Journal of Commerce & Management Studies |
| Volume No |
IX |
| Issue No |
1 |
| Page No |
|
| URL |
http://scholarshub.net/ijcms/vol9/issue1/Paper_03.pdf |
| Date of Publication |
10-Jan-2018 |
|
| 28 |
Rev7 in Singapore |
Journal of Xavier University Bhubaneswar |
15-Jun-2017 |
8 / 1 / |
Additional information
| Category |
|
| Sole Authored /Co Authored |
|
| Author Name (s) |
MARY RANI THOMAS,NAREN KASHYAP |
| Title of Article |
Rev7 in Singapore |
| Name of Journal |
Journal of Xavier University Bhubaneswar |
| Volume No |
8 |
| Issue No |
1 |
| Page No |
|
| URL |
http://home.ximb.ac.in/~jcr/cases.html |
| Date of Publication |
15-Jun-2017 |
|
| 29 |
A study on Management of cultural
diversity through understanding the
problems of foreign Students |
International Research Journal of Business and Management ? IRJBM |
07-Dec-2014 |
VII / Special Issue-12 / |
Additional information
| Category |
|
| Sole Authored /Co Authored |
|
| Author Name (s) |
MARY RANI THOMAS |
| Title of Article |
A study on Management of cultural
diversity through understanding the
problems of foreign Students |
| Name of Journal |
International Research Journal of Business and Management ? IRJBM |
| Volume No |
VII |
| Issue No |
Special Issue-12 |
| Page No |
|
| URL |
|
| Date of Publication |
07-Dec-2014 |
|
