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Dr ABHINAV PRIYADARSHI TRIPATHI

MBA, PhD


BUSINESS AND MANAGEMENT MBA (NCR)
DELHI NCR CAMPUS
 Print Profile

Sl.No. Title Name of Periodical Periodicity Date
Sl.No. Title Name of Journal Date of Publication Volume No/Issue No/Page No
1 Dimensions of Brand Equity: A Hybrid Approach Business Perspectives and Research 03-Dec-2022 / /

Additional information

Category
Sole Authored /Co Authored
Author Name (s) ABHINAV PRIYADARSHI TRIPATHI,GOVIND NATH SRIVASTAVA,V. PADMAJA
Title of Article Dimensions of Brand Equity: A Hybrid Approach
Name of Journal Business Perspectives and Research
Volume No
Issue No
Page No
URL https://journals.sagepub.com/metrics/bpr
Date of Publication 03-Dec-2022
2 Impact of social media conversations on consumer's online purchase intention International Journal of Business and Globalisation 01-Aug-2022 31 / 01 /

Additional information

Category
Sole Authored /Co Authored
Author Name (s) ABHINAV PRIYADARSHI TRIPATHI,NEHA KATIYAR,K.R. CHATURVEDI
Title of Article Impact of social media conversations on consumer's online purchase intention
Name of Journal International Journal of Business and Globalisation
Volume No 31
Issue No 01
Page No
URL https://www.inderscienceonline.com/doi/abs/10.1504/IJBG.2022.124525
Date of Publication 01-Aug-2022
3 Neuropsychological study of how shoppers handle dubious transactions and make online payments Journal of Contemporary Issues in Business and Government 20-Jul-2022 28 / 04 /

Additional information

Category
Sole Authored /Co Authored
Author Name (s) ABHINAV PRIYADARSHI TRIPATHI,NAVANEETHA KRISHNAN RAJAGOPAL ,DR. KIRAN S. KAKADE ,DR. NITIN SHARMA ,MUHAMMED YOUSOOF ,GOWTHAM R
Title of Article Neuropsychological study of how shoppers handle dubious transactions and make online payments
Name of Journal Journal of Contemporary Issues in Business and Government
Volume No 28
Issue No 04
Page No
URL https://cibgp.com/
Date of Publication 20-Jul-2022
4 Neuropsychological Study Of How Shoppers Handle Dubious Transactions And Make Online Payments Business and Society Review 18-Feb-2022 / /

Additional information

Category
Sole Authored /Co Authored
Author Name (s) ABHINAV PRIYADARSHI TRIPATHI
Title of Article Neuropsychological Study Of How Shoppers Handle Dubious Transactions And Make Online Payments
Name of Journal Business and Society Review
Volume No
Issue No
Page No
URL https://onlinelibrary.wiley.com/journal/14678594
Date of Publication 18-Feb-2022
Sl.No. Title URL Subject Month Year
Sl.No. Type of Book Title Title of Book/Chapter/Article/Case Study) ISBN Month Year
1 Text book Marketing Dynamics: Shaping Brands and Amplifying Growth 978-81-19820-62-7 Jun-2024

Additional information

Type of Book Text book
Type of Work Book
Sole Authored/Co Authored Co-Authored
Author Name (s) ABHINAV PRIYADARSHI TRIPATHI,DR. RIPUDAMAN GAUR,PROF. BHASKAR CHAKRABORTI
Title of Book Marketing Dynamics: Shaping Brands and Amplifying Growth
Title of Book/Chapter/Article/Case Study)
Month/Year Jun/2024
ISBN 978-81-19820-62-7
Pages 1 - 350
Publishing Company/Institution Chyren Publications
Level National publisher
Sl.No. Type of Book Title Title of Chapter/Article ISBN Month Year
1 Reference book Impact of Sensory Marketing on Buying Behavior The Impact of Product Display on Consumer Attention and Buying Intention 9798369393512 Oct 2024

Additional information

Type of Book Reference book
Type of Work Chapter
Sole Authored/Co Authored Co-Authored
Author Name (s) ABHINAV PRIYADARSHI TRIPATHI,DR. ANJU TRIPATHI,M. SNEHA JAISWAL ,DR. REENA MALIK,DR. SHIVANI MALHAN,DR. MANPREET ARORA
Title of Book Impact of Sensory Marketing on Buying Behavior
Title of Book/Chapter/Article/Case Study) The Impact of Product Display on Consumer Attention and Buying Intention
Month/Year Oct/2024
ISBN 9798369393512
Pages 219 - 236
Publishing Company/Institution IGI Global
Level International publisher
2 Reference book Creating and Learning Entrepreneurial Organisations Entrepreneurial Growth 978-81-960482-2-8 Jul 2024

Additional information

Type of Book Reference book
Type of Work Chapter
Sole Authored/Co Authored Sole Authored
Author Name (s) ABHINAV PRIYADARSHI TRIPATHI (30337)
Title of Book Creating and Learning Entrepreneurial Organisations
Title of Book/Chapter/Article/Case Study) Entrepreneurial Growth
Month/Year Jul/2024
ISBN 978-81-960482-2-8
Pages
Publishing Company/Institution Wiley
Level International publisher
3 Conference Proceedings Advances in Computing, Communication and Applied Informatics, ACCAI 2024 Improving Consumer Engagement with AI Chatbots: Exploring Perceived Humanness, Social Presence, and Interactivity Factors 979-835038943-2 Jul 2024

Additional information

Type of Book Conference Proceedings
Type of Work Article
Sole Authored/Co Authored Co-Authored
Author Name (s) ABHINAV PRIYADARSHI TRIPATHI,PANKAJ DHAUNDIYAL,DR. A. CHANDRA SEKAR DEAN, ST. JOSEPH?S COLLEGE OF
Title of Book Advances in Computing, Communication and Applied Informatics, ACCAI 2024
Title of Book/Chapter/Article/Case Study) Improving Consumer Engagement with AI Chatbots: Exploring Perceived Humanness, Social Presence, and Interactivity Factors
Month/Year Jul/2024
ISBN 979-835038943-2
Pages
Publishing Company/Institution IEEE Xplore
Level International publisher
4 Text book Digital Marketing Understanding Digital Marketing 978-81-954637-1-8 Jun 2023

Additional information

Type of Book Text book
Type of Work Chapter
Sole Authored/Co Authored Sole Authored
Author Name (s) ABHINAV PRIYADARSHI TRIPATHI (30337)
Title of Book Digital Marketing
Title of Book/Chapter/Article/Case Study) Understanding Digital Marketing
Month/Year Jun/2023
ISBN 978-81-954637-1-8
Pages 1 - 19
Publishing Company/Institution IMT Ghaziabad
Level National publisher
5 Text book Digital Marketing (Chapter 03) Search Engine Optimisation (SEO) 978-81-954637-1-8 Jun 2023

Additional information

Type of Book Text book
Type of Work Chapter
Sole Authored/Co Authored Sole Authored
Author Name (s) ABHINAV PRIYADARSHI TRIPATHI (30337)
Title of Book Digital Marketing (Chapter 03)
Title of Book/Chapter/Article/Case Study) Search Engine Optimisation (SEO)
Month/Year Jun/2023
ISBN 978-81-954637-1-8
Pages 43 - 59
Publishing Company/Institution IMT Ghaziabad
Level National publisher
Sl.No. Type of Book Title Title of Case Study ISBN Month Year
Sl.No. Title Abstract Objectives Type Sponsors
Sl.No. Title Place of Publication ISBN No. Month Year
Sl.No. Type of Program Role Name of Program Title of Paper Date Organising Institution Level
1 Conference Presenter MAIMS International Conference- MIC?24: ? Re-visiting Business, Education and Communication with an emphasis on Sustainable Development ?Exploring the Effect of Social Media Influencers on Consumer Trust and Confidence in Smartphone Brands 12/03/2024 t MAIMS International Conference- MIC?24: ? Re-visiting Business, Education and Communication with an emphasis on Sustainable Development International
2 Conference Presenter GLRC 2024 Measuring the Impact of Chatbot Attributes in Enhancing Consumer Satisfaction and Brand Loyalty among Centennials: PLS-SEM Analysis 07/02/2024 Amity University International
3 Conference Presenter International Conference on Marketing Innovation & Analytics,2023 Assessing the Impact of Social Networking Sites Usage (SNSs) on Compulsive Consumption of Lifestyle Products: Indian Centennials Perspective 15/12/2023 International Scholl of Business & Media, ISB&M Pune Campus International
4 Conference Moderator/Chair National Conference on Mental Health and Well Being 15/12/2023 Christ University National
5 Symposium Presenter International Webinar Quality in Management Education & Research: Challenges and Opportunities 01/09/2023 Institute of Professional Excellence & Management International
6 Conference Presenter International Conference Emotional Responses To Government Green Initiatives: A Scenario Based Experimental Study 25/03/2023 Christ University International
7 Seminar Coordinator Marketing Conclave 08/10/2022 Christ University National
8 Symposium Panelist Research Conclave on Future of Start-ups in India 04/02/2022 St. Andrews Institute of Technology & Management, Gurugram National
9 Conference Presenter NCMV2021 (National Conference on Management in VUCA World) Local Retail Patronage Loyalty as a Determinant of Consumer Out-shopping Behavior in Reference to Post Pandemic Situation 11/12/2021 Graphic Era ( Deemed to be University) Dehradun National
Sl.No. Title of the Program Name of the Program Date Name of the Institution
1 NTCC Dissertation Viva NTCC Dissertation Viva 27/05/2024 Amity University
2 Empirical Research Workshop Empirical Research Workshop 23/01/2024 Christ University
3 Research Methodology, Publication and Ethics Faculty Developments Program 12/12/2023 Deptt. of Commerec & IQAC, Chittranjan College, Kolkata
4 Servant Leadership : Persuasion Trainer in HED training module 22/06/2022 Christ University ( Delhi NCR)
5 Digital Marketing: The New Perspective of consumer Understanding & Reach Guest Lecture 22/12/2021 Dr. Om Prakash Institute of Management & Technology, Farrukhbad (U.P) under UP Technical University, Lucknow
6 Career orientation workshop session Career Orientation Workshop 06/09/2021 Himalayan Management & Development Resource Institute
7 Career Orientation Guest Lecture 18/08/2021 Beacon International School
Sl.No. Title Genre Producer Copyrights
Sl.No. Title Guide Name Institution Month Year
Sl.No. Title Name of Student Institution Month Year
1 A Study on Job Satisfaction of College Teachers in Tirunelveli District Mrs.T. Saranya (Mrs.T. Saranya with 18221271012023 Manonmaniam Sundaranar University - Reg
2 Efficacy of Social Media in Brand Equity of APPLE INC with Special Reference to Tirunelveli District Mr. P. Prince Hilton with 18211271011007 St. John's College, Palayamkottai, MS University
3 Efficacy of Social Media in Brand Equity of APPLE INC with Special Reference to Tirunelveli District Mr. P. Prince Hilton with 18211271011007 Manonmaniam Sundaranar University - Reg
4 Impact of Digital MArketing on Consumer Buying Behavior: A Study of Garhwal Region" Rohit Kumar Christ University
5 Impact of Digital Marketing on Consumer Buying Behavior: A study of Garhwal Region Rohit Kumar Christ University
6 ?Impact of Lucrative Offers on Purchase of Smart Consumer Electronics ? A Comparative Study on Generation X, Generation Y and Generation Z in Selected Cities of North India? Shubham Chaudhary (Enrollment No.: UU1923390002) Christ University
7 A Study on the Emotional Intelligence and Employee Performance of Non Banking Financial Institutions Mrs.S.G.Sugitha, Reg.No: 19223041062020 Manonmanisam Sundaranar University ,Tirunelveli
8 A Study on the Emotional Intelligence and Employee Performance of Non Banking Financial Institutions Mrs.S.G.Sugitha, Reg.No: 19223041062020 Manonmanisam Sundaranar University ,Tirunelveli
9 ?Brand Value Co-Creation: Consumer Engagement in Online Brand Community as an Antecedent to Brand Evangelism? Simra Mujahid, Christ University
10 A Study on Price Behaviour of Small, Mid and Large Cap stocks during covid 19 pandemic and pre pandemic period ? Empirical evidence from Indian market. J. SAHAYA SHABU Christ University
11 . PRABHUL S NAIR Christ University September 2024
Sl.No. Title of Invention Inventor(s) Filing Date
1 Execution of Green Supply Chain Management Analysis ABHINAV PRIYADARSHI TRIPATHI,ANJU TRIPATHI ASSISTANT PROFESSOR,KULDEEP SHIVPRASAD SHARMA ASSISTANT PROFESSOR,VISHAKHA ABHAY GAIDHANI ASSISTANT PROFESSOR,CA.KAJAL SANTOSH VADHRYA HOD AND ASSISTANT PROFESS,RAJU NATHU CHAUHAN ASSISTANT PROFESSOR,SANTOSH KALUMAL VADHRYA ASSISTANT PROFESSOR,BHALCHANDRA BALKRISHNA BITE ASSISTANT PROFESSOR ,HARISH B.BAPAT, PROFESSOR & DEAN,R. VINOTH, TEACHING ASSISTANT (PBG),RICHA GOEL, ASSISTANT PROFESSOR,MAKARAND UPADHYAYA, ASSOCIATE PROFESSOR 10-Oct-2021

Additional information

Title of Invention Execution of Green Supply Chain Management Analysis
Applicant/Co-Applicant
Applicant (s)
Inventor /Co-Inventor
Inventor (s) ABHINAV PRIYADARSHI TRIPATHI,ANJU TRIPATHI ASSISTANT PROFESSOR,KULDEEP SHIVPRASAD SHARMA ASSISTANT PROFESSOR,VISHAKHA ABHAY GAIDHANI ASSISTANT PROFESSOR,CA.KAJAL SANTOSH VADHRYA HOD AND ASSISTANT PROFESS,RAJU NATHU CHAUHAN ASSISTANT PROFESSOR,SANTOSH KALUMAL VADHRYA ASSISTANT PROFESSOR,BHALCHANDRA BALKRISHNA BITE ASSISTANT PROFESSOR ,HARISH B.BAPAT, PROFESSOR & DEAN,R. VINOTH, TEACHING ASSISTANT (PBG),RICHA GOEL, ASSISTANT PROFESSOR,MAKARAND UPADHYAYA, ASSOCIATE PROFESSOR
Type of Specification Provisional
Type of Patent
Granted/Awarded Date
Publication/Application Date 29-Oct-2021
Application/Filing Date 10-Oct-2021
IPC Number
Publication Number 44/2021 49913
Patent Number 202111046133 A
Field of Invention Green Supply chain management Analysis and computer application
Sl.No. Name of the Research Project Investigator(s) Sponsors Internal/External
Sl.No. Name of the Conference/Seminar Name of Organiser Level Date
Sl.No. Name of the Workshop/FDP/Training programme Name of Oraganiser Level Date
1 Editor's Meet Jaipuria School of Business 13/07/2024
2 Development Program on Theory , Methods and Techniques Christ University International 01/07/2024
3 Strategic Integration of Digital Innovations and AI in Education, Research and Professional Development Christ University Institutional 24/06/2024
4 Data Analysis using R and NVIVO Christ University National 18/06/2024
5 One-Week Faculty Development Programme on Strategies for Fostering Research Excellence Jigyasa University Dehradun, Uttarakhand National 27/05/2024
6 - A 3-Day Research Workshop organised by Centre for Academic and Professional Support (CAPS) at CHRIST (Deemed to be University), Delhi NCR Campus, Christ University Institutional 04/01/2024
7 one-month online workshop on ?Structural Equation Modelling with SmartPLS 04? Research Shiksha, India National 16/12/2023
8 Quality Assurance for Accreditations Christ University 12/12/2023
9 Navigating the pathways of publishing in High-quality journals Researcher Academy On Campus (ELSEVIER) National 07/08/2023
10 Applications of Python in Business and Management Christ ( Deemed to be University), Delhi - NCR Institutional 01/07/2023
11 FDP on Tech-savvy Educators:Embracing Digital Tools for Enhanced Teaching and Learning eing Good to Great Christ ( Deemed to be University), Delhi - NCR Institutional 21/06/2023
12 Chat GPT&AI Hacks with MS-Office Skill Nation International 15/06/2023
13 Workshop on Project Proposal Writing Christ ( Deemed to be University), Delhi - NCR Institutional 03/09/2022
14 "National Webinar on Bibliometric Analysis" , organized by Research Affairs Committee, Rajdhani College, University of Delhi Rajdhani College, University of Delhi. National 13/08/2022
15 FDP on Marketing Analytics BPUT-Nodal Centre For Faculty Development and Training (NCFDT) National 31/07/2022
16 FDP on Research Methodology Rajdhani College, University of Delhi. National 04/07/2022
17 FDP on Enhancing Teaching and Learning: The Journey from being Good to Great Christ ( Deemed to be University), Delhi - NCR Institutional 22/06/2022
18 FDP on 'Meta-Analysis, Bibliometric Analysis and Systematic Literature Review' Christ University Institutional 20/05/2022
19 Basic Econometrics: Tools and Techniques Planning Development Unit University of Allahabad National 27/01/2022
20 The Blockchain and Cryptocurrency Future in India Fintech and Blockchain Association & Niti Tantra National 23/01/2022
Sl.No. Name of the Awards/Achievements/Others Description Organisation Month/ Year
1 Letter of Appreciation IIMT, Delhi 24 August 2022
1 Certificate of Appreciation Certificate of Appreciation were given to those members who owns different criteria and successfully presented the same during the NAAC member visit to university Christ University Delhi NCR Campus 31 October 2022
1 Expert committee member of question paper I was been offered to get associated as expert member for setting of university question papers of Uttaranchal university, Dehradun Uttaranchal University, Uttarakhand 24 September 2022
1 Best Research Paper International Conference on Sustainable Development & Green Business Model Asian Business School, Noida 26 November 2022
1 Key Note Speaker International Conference on Inclusive Growth through Multidisciplinary Research ( ICIGMR - 2023) RES ( Research Education Solutions) & Oxford College of Management 05 September 2023
1 Editorial Reviewer Board Member Joined as a member of the Editorial Reviewer Board of Journal of IPEM , ISSN No: 0974-8903 IPEM : Institute of professional Excellence & Management 29 September 2023
1 Head - Moderation Committee FIIB (AACSB Accredited Institution) FIIB New Delhi 22 March 2024

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