Business Analytics
MBA in Business Analytics offers an opportunity to acquire in-depth knowledge of data-based decision making, which has become an indispensable skill for anyone keen on pursuing a global career. The trend observed across all industries and organisations is the generation of gigantic data. Global companies who are sitting on this data mine can take strategic decisions to boost productivity and drive innovation & change. The business analytics specialization is aimed at developing professionals to meet the industry demand for people with such analytical acumen. On successful completion of the Analytics specialization, the students will be able to conceptually understand the analytical techniques and to apply the appropriate strategic methods and tools required in business decision making.
The various career options students can opt for are: Business Analyst, Data analysis manager, Data Analyst, Project Manager, Market research analyst, Business Analytic specialist, Management Consultant, Big Data Analyst, etc. This specialization is designed to analyze information and interpret results for curious problem-solvers by implementing data-driven strategies. The course is designed to help participants understand the critical concepts of business analytics and decision making, including machine learning, data processing and data analysis. The students gain skills from the basic data processing knowledge to complex methods which helps them to effectively apply analytical concepts in real life scenario. With its uniquely-crafted syllabus, on-campus training, live projects and guidance of experienced faculty, the finance specialization prepares students for the challenges of the finance world and equips them with the confidence to succeed.
Marketing
With a new program getting added ever so frequently to the system of business activities, Marketing has evolved into a boundary less domain with endless potential for professional growth. A Marketing specialization inculcates an array of skills that are useful in a number of business positions across corporate. An MBA in Marketing offers students a plethora of opportunities which varies all across the domains in the competitive dynamic word. The students who hope to join this program are given platforms to improve their interpersonal skills, convincing style, leadership, analytical ability, creative thinking and a taste for teamwork. The MBA marketing specialization explores a number of subjects: Retail Management, Advertising and Public relations, Consumer behaviour, Strategic Brand Management, Sales Management & Negotiation Skills, Strategic marketing management, Distribution and Supply Chain Management and Digital Marketing.
The marketing major provides students with the know-how of marketing strategy frameworks to implement techniques to improve customer experience and a wide array of skills to excel in the current fast moving, dynamic and diverse marketplace. The Marketing Club of the department is engaged continuously and consistently in activities aimed at providing students a real time hands on experience, develop industry connects and polish their critical thinking and decision making skills through a plethora of activities including CEO talks, Management Games, Conference, Workshops, Simulation exercises, Field visits, Internships and other such industry interactive initiatives. The marketing graduates can pursue innumerable marketing roles across all sectors. The entry-level jobs include Management trainees, Business Development Executives/Managers, Account Managers, Sales/Sr. Sales Executive, Asst. Managers Sales/Marketing, Business Analyst, and Market Research Analyst. With the relevant experience, the professionals can graduate to the profiles of Marketing Manager, Brand Manager, Sales Manager, Product Manager, Market Research Analyst, Media Planner, Corporate Sales Manager, Digital Marketing Manager and Product Manager.
Finance
The knowledge of finance is an integral part of any economy and an overriding aspect of businesses as well as industries today. The Finance Specialization builds foundations for both practical and theoretical knowledge of the key concepts in finance. The curriculum and teaching pedagogy is meticulously designed to enhance the analytical skills of the students. This aids in building a decision making and problem-solving ability. Students learn to analyse the company's reports, forecast economic trends, strategize to maximise the stock values, balance risk and profitability, investment portfolio management in addition to understand the principles of financial risk management. The MBA-Finance specialization prepares students for careers in Corporate Finance, Personal Finance & Financial Services industry with job profiles like Investment Banking Associates, Research Analyst, Equity Researcher, Credit Managers, Finance Controller and many more. The selection of specialization courses is made after detailed discussions with industry experts. There are immense job opportunities in the private and public sector. They can get an opportunity to work in the stock market or any finance related organizations too. Besides this, anyone armed with finance specialization can also run their own business independently. With its uniquely-crafted syllabus, on-campus training, live projects and guidance of experienced faculty, finance specialization prepares students for the challenges of the finance world and equips them with the confidence to succeed. The department also hosts the Finance Club which ensures to have Corporate Talks, Guest Lectures, Finance Debate, Finance Quiz Competitions, Stock Mock Competition etc.
Human Resource
The increased technological innovations have pushed up the demand for specialist HR professionals with the ability to harness the power of such automation and advancements. MBA with Human Resource specialization is a good career option as it presents several opportunities for career growth. The graduate will gain knowledge of HR management and strategy that prepare for a career as a well-rounded Human Resources Practitioner. The specialization provides students with the knowledge and skills with experiential learning opportunities to analyze human capital management, design compensation, talent management, performance management, training and development etc. The pedagogy of the course is interactive and helps to groom HR professionals with cutting-edge expertise in HRM that help students understand the theoretical basis for the courses under HR and provide a practical understanding of the functional roles of a HR professional work. The subjects under HR course are diligently chosen to gain advanced knowledge and skills that mould the graduate as a well-rounded human resources generalist. The learning explores them to the various aspects of the most recent HR functions such as HR analytics, Strategic HRM which are relevant in the present organizations. The HR analytics course is designed to focus on the application of skills from the Data Based HR Decision Making Towards the end of the specializations’ course, the students will become competent to develop their career in HR. The SIP and CIP projects will also mould them to gain exposure with the to today’s changing job landscape with the new norms of the blended mode of the future work style which paves way for the new trends in HRM. This course will also serve to familiarize students who desire to become Compensation and Benefits analyst, Digital HR specialist, Strategic HR Business partners etc.