About the Programme
The Master’s Programme in Media and Communication Studies, with specializations in Advertising & Corporate Communication and Design Thinking & Content Strategy, is meticulously designed to provide a comprehensive educational experience that bridges theory and practice. By integrating theoretical frameworks, professional training, and applied learning, the programme equips students with the critical thinking skills, creative abilities, and strategic insights needed to navigate and excel in today’s rapidly evolving media landscape. In the Advertising & Corporate Communication specialization, students explore the principles and practices of persuasive communication, branding, public relations, crisis management, and strategic media planning. This specialization focuses on the art and science of building effective communication campaigns for diverse audiences, enhancing corporate reputation, and fostering stakeholder engagement. Through case studies, real-world projects, and industry internships, students gain firsthand experience in crafting compelling messages and managing communication strategies for businesses, NGOs, and public institutions. The Design & Content Strategy specialization, on the other hand, emphasizes the creative and technical aspects of media production, digital storytelling, and content management. Students delve into multimedia design, user experience (UX), visual communication, and digital content strategy, learning to create engaging and impactful content across various platforms. The curriculum fosters innovation by combining design thinking principles with strategic content planning, preparing students to meet the demands of digital media environments, from social media campaigns to interactive media projects. Both specializations are supported by a rigorous curriculum that encourages critical analysis, creative problem-solving, and strategic decision-making. The programme integrates interdisciplinary approaches, drawing from fields such as media theory, sociology, psychology, and business, to offer a well-rounded perspective on media and communication. Students are encouraged to engage in research projects, practical workshops, and industry collaborations that not only enhance their academic knowledge but also provide practical exposure to current trends and technologies in the media world. Graduates of this programme are well-positioned for dynamic roles in the media industry, including positions in advertising agencies, corporate communication departments, media production houses, digital marketing firms, and public relations consultancies. Additionally, the programme prepares students for academic careers and leadership roles in media education, equipping them with the tools to contribute meaningfully to the advancement of media and communication studies. Specialisations
Why Choose This Programme?
Socially Orientated Research Projects
Creative and Analytical Writing Skills
In-house, NGO and Media Internships
Self-directed and Lifelong Learning
Multimedia Production for Digital Platforms
Professional Excellence in Media Management
Choose Your Track
Media Entrepreneurship and Innovation Interactive Media Design and Analytics AI and Data Visualization Branding and Social Media Strategy New Media Technologies Digital Culture and Cyber Security
Media Entrepreneurship and Innovation Branding, PR and Corporate Communication Campaigning, Copywriting and market research Interactive Media and Analytics AI and Data Visualization New Media Technologies Digital Culture and Cyber Security
What You Will Learn
Eligibility & Fee Structure
Message from the HOD
Bangalore Central Campus
It is with immense pleasure and a spirit of intellectual kinship that I welcome you to the Department of Media Studies at CHRIST (Deemed to be University), Bengaluru.
The contemporary media landscape is not merely a reflection of our world; it is the de
Message from the HOD
It is with immense pleasure and a spirit of intellectual kinship that I welcome you to the Department of Media Studies at CHRIST (Deemed to be University), Bengaluru.
The contemporary media landscape is not merely a reflection of our world; it is the defining architecture of modern public life, fundamentally shaping everything from democratic governance and global commerce to cultural expression and individual identity. To study media today is to study power, society, and the future of human communication itself.
At CHRIST University, our purpose is to engage with this profound responsibility. Our programmes are meticulously curated to move beyond mere technical training. We aim to cultivate thought leaders - individuals equipped with the critical capacity to dissect complex media phenomena, the creative skills to innovate across platforms, and the unwavering ethical compass required to guide the future of this influential field.
Our comprehensive academic offerings reflect the essential convergence of creative practice and critical theory in the 21st century. Spanning the entire professional spectrum - from the core disciplines of Journalism and Digital Media and the intellectual depth of Communication & Media Studies, to advanced, applied fields such as Advertising, Corporate Communications, and Design Thinking - all our graduate, post graduate and PhD programmes are built upon a dual, indispensable foundation: unwavering academic rigour and profound social consciousness. Our curriculum is not static; it is a dynamic intellectual framework, continually benchmarked against global media scholarship and rapidly evolving industry standards, ensuring direct relevance to the UN Sustainable Development Goals (SDGs).
Choosing our department means immersing yourself in a vibrant academic ecosystem that champions the convergence of theory and practice. You will learn from a distinguished faculty who are active researchers and seasoned practitioners. Our commitment is to foster a culture of practical immersion, delivering a genuinely interdisciplinary, hands-on experience. Students benefit from state-of-the-art infrastructure and extensive opportunities for experiential learning, ranging from major publishing and production endeavors and specialized field & studio projects, to advanced research seminars and strategic industry engagement. Our ambition is to nurture professionals who are not just competent, but who are socially responsible innovators prepared to critically engage with, and ethically transform, the media world.
We invite you to join us in this vital intellectual endeavor. Be prepared to question, to create, and to lead - for the media challenges and opportunities of tomorrow await the minds we shape today.
Admission Process
- Register with your Email ID
- Login to the Admission Portal
- Fill the Application Form
- Pay Application Fee
- Entrance Test (If Applicable)
- Assessment
- Interview
- Check login page for result
- If selected, Offer Letter attached
- Pay Course Fee Online
- Complete Admission Process
Ready to Apply?
Applications for the 2026 batch are open. Deadline: 21-Jun-2026.