Dr. Ila Anand is an accomplished Associate Professor and Head of the BBA Analytics Department at CHRIST University. She holds a Ph.D. and brings a wealth of knowledge in teaching, research, and academic leadership. Her research focuses on two significant areas: emotions and consumer behavior, and sustainability. Her work has been published in internationally recognized journals indexed in Scopus, highlighting the relevance of her contributions. Dr. Anand?s leadership extends beyond teaching. She has held various leadership roles throughout her career, demonstrating her ability to inspire and guide teams in academic settings. Her expertise in research, teaching methodologies, and academic writing makes her a distinguished academic leader.