Name of Journal: International Journal of Recent Technology and Engineering (IJRTE)
Date Of Publication: 25-Sep-2019
Category: INTERNATIONAL_REFEREED
Volume No/Issue No/Page No: 8/3/2171 - 2178
Sole Authored /Co Authored: Co-Author
Author Name (s): PRATIBHA GIRI
Indexing Agency: Scopus
Name of Journal: ECS Transactions
Date Of Publication: 06-Dec-2021
Category: INTERNATIONAL_REFEREED
Volume No/Issue No/Page No: 107/1/18227 - 1823
Sole Authored /Co Authored: Co-Author
Author Name (s): PRATIBHA GIRI,T.S. POORNACHANDRIKA
URL: https://iopscience.iop.org/journal/1938-5862
Indexing Agency: Scopus
Name of the Program: GUEST LECTURE
Date: 2025-03-15 00:00:00
Name of the Institutions: NCR INSTITUTE OF MEDICAL SCIENCES
Name of the Program: GUEST LECTURE
Date: 2024-01-18 00:00:00
Name of the Institutions: NCR Institute Of Medical Sciences
Name of the Program: Guest Lecture
Date: 2023-02-14 00:00:00
Name of the Institutions: NCR Institute of Medical Sciences
Name of the Program: Guest Lecture
Date: 2022-04-30 00:00:00
Name of the Institutions: NCR Institute of Medical Sciences
Investigator(s): DEEPAK JHA,ABHINAV KATARIA,BABITA JHA,PRATIBHA GIRI
Sponsors:
Name of the Workshop/FDP/Training Programme: AI & Innovation: Synergy of Media , Technology and Management
Name of the Organiser: IMS GHAZIABAD
Level: National
Role: Participant
Date: 2025-11-28
Name of the Workshop/FDP/Training Programme: INNOVATION THROUGH KNOWLEDGE: Role of Research, Patents & Copyrights in NAAC Accreditation Excellence
Name of the Organiser: SCHOOL OF BUSINESS AND MANAGEMENT
Level:
Role: Participant
Date: 2025-11-13
Name of the Workshop/FDP/Training Programme: Empowering Ethical Advertising
Name of the Organiser: Indian Institute of Mass Communication Deemed to be University (IIMC), in collaboration with the Advertising Standards Council of India (ASCI) Academy
Level: National
Role: Participant
Date: 2025-07-04
Name of the Workshop/FDP/Training Programme: ANALYTICS IN MARKETING
Name of the Organiser: GREAT LEARNING
Level: International
Role: Participant
Date: 2025-05-26
Name of the Workshop/FDP/Training Programme: Empowering Educators: Innovative pedagogies for a Transformational Tomorrow
Name of the Organiser: SCHOOL OF BUSINESS AND MANAGEMENT
Level: Institutional
Role: Participant
Date: 2025-05-19
Name of the Workshop/FDP/Training Programme: EMPOWERING EDUCATORS ON LEARNER CENTRED ANDRAGOGIES:STRATEGIES FOR EFFECTIVE IMPLEMENTATION IN BUSINESS EDUCATION
Name of the Organiser: SCHOOL OF BUSINESS AND MANAGEMENT(BBA)
Level: Institutional
Role: Participant
Date: 2025-04-25
Name of the Workshop/FDP/Training Programme: Work Smarter Not Harder: Time Management for Personal and Professional Productivity
Name of the Organiser: University of California
Level: International
Role: Participant
Date: 2024-08-17
Name of the Workshop/FDP/Training Programme: HED TRAINING on Mindfulness and Digital Detox
Name of the Organiser: Christ(Deemed to be University),Delhi-NCR
Level: Institutional
Role: Invited Resource Person/Trainer
Date: 2024-07-03
Name of the Workshop/FDP/Training Programme: Strategic Integration of Digital Innovations and AI in Education,Research and Professional Development
Name of the Organiser: Christ(Deemed to be University),Delhi-NCR
Level: Institutional
Role: Participant
Date: 2024-06-24
Name of the Workshop/FDP/Training Programme: FDP ON"Effective Teaching Learning Enhancement Training
Name of the Organiser: SCHOOL OF BUSINESS AND MANAGEMENT
Level: Institutional
Role: Organiser & Participant
Date: 2024-06-18
Name of the Workshop/FDP/Training Programme: Capacity Building Workshop on Learner Centered Approach
Name of the Organiser: CAPS AND TLEC Christ(Deemed to be University),Delhi-NCR
Level: Institutional
Role: Participant
Date: 2024-05-03
Name of the Workshop/FDP/Training Programme: Research Tools and Methodologies
Name of the Organiser: SCHOOL OF BUSINESS AND MANAGEMENT
Level:
Role: Participant
Date: 2024-04-27
Name of the Workshop/FDP/Training Programme: COURSE ON INTERNATIONAL BUSINESS MANAGEMENT
Name of the Organiser: UNIVERSITY OF LONDON
Level: International
Role: Participant
Date: 2023-10-04
Name of the Workshop/FDP/Training Programme: FDP ON Applications of Python in Business and Management
Name of the Organiser: SCHOOL OF BUSINESS AND MANAGEMENT
Level: Institutional
Role: Participant
Date: 2023-07-01
Name of the Workshop/FDP/Training Programme: FDP on "Tech Savvy Educators: Embracing Digital Tools for Enhanced Teaching and Learning"
Name of the Organiser: Christ(Deemed to be University),Delhi-NCR
Level: Institutional
Role: Participant
Date: 2023-06-21
Name of the Workshop/FDP/Training Programme: FDP ON SKILLS REENGINEERING IN BUSINESS MANAGEMENT
Name of the Organiser: DEPARTMENT OF MASTERS OF BUSINESS ADMINISTRATION
Level: National
Role: Participant
Date: 2023-05-23
Name of the Workshop/FDP/Training Programme: Research Methodology & Hands on Data Analysis
Name of the Organiser: CMR INSTITUTE OF TECHNOLOGY, Bengaluru
Level: National
Role: Participant
Date: 2023-05-22
Name of the Workshop/FDP/Training Programme: Workshop on "Time series and Panel Data Analysis"
Name of the Organiser: School of Business and Management, CHRIST (Deemed to be University), Delhi-NCR, Ghaziabad, India in association with Virginia Commonwealth University, USA
Level: International
Role: Participant
Date: 2023-03-23
Name of the Workshop/FDP/Training Programme: Women-led entrepreneurship: Barriers and opportunity
Name of the Organiser: Amity University Greater Noida
Level: National
Role: Participant
Date: 2022-12-09
Name of the Workshop/FDP/Training Programme: Leadership Development Programme: Leadership Conversations
Name of the Organiser: CHRIST(Deemed to be University)Bangalore
Level: Institutional
Role: Participant
Date: 2022-09-06
Name of the Workshop/FDP/Training Programme: "Quality Assurance in Management Education"
Name of the Organiser: SCHOOL OF BUSINESS AND MANAGEMENT
Level: Institutional
Role: Participant
Date: 2022-06-29
Name of the Workshop/FDP/Training Programme: SERVENT LEADERSHIP:AWARENESS
Name of the Organiser: CHRIST(Deemed to be University)Delhi-NCR
Level: Institutional
Role: Invited Resource Person/Trainer
Date: 2022-06-22
Name of the Workshop/FDP/Training Programme: Enhancing Teaching &Learning: Journey from being Good to Great
Name of the Organiser: CHRIST(Deemed to be University)Delhi-NCR
Level: Institutional
Role: Participant
Date: 2022-06-22
Name of the Workshop/FDP/Training Programme: Leveraging the power of Teaching Pedagogy: Through case study Method
Name of the Organiser: Faculty of Management Studies at SRM IST DELHI-NCR Campus
Level: National
Role: Participant
Date: 2022-06-20
Name of the Workshop/FDP/Training Programme: Emerging and Innovative approach in Management, IT & Communication in Teaching and Research
Name of the Organiser: IIMT College of Management in collaboration with Indian Economic Association
Level: Regional
Role: Participant
Date: 2022-06-09
Name of the Workshop/FDP/Training Programme: 'Meta-Analysis, Bibliometric Analysis and Systematic Literature Review'
Name of the Organiser: SCHOOL OF BUSINESS AND MANAGEMENT
Level: Institutional
Role: Organiser & Participant
Date: 2022-05-20
Name of the Workshop/FDP/Training Programme: Women Entrepreneurship: Opportunities from Ideation to Implementation
Name of the Organiser: AICTE Training and Learning (ATAL) Academy
Level: National
Role: Participant
Date: 2021-10-25
Name of the Workshop/FDP/Training Programme: Lean Thinking for Sustainable Business Practices
Name of the Organiser: AICTE Training and Learning (ATAL) Academy
Level: National
Role: Participant
Date: 2021-08-16
Name of the Awards/Achievements/Others: Best Paper Award In A National Conference
Description: Generation Z Awareness Of Green Finance As An Investment Avenue
Organisation: Institute Of Marketing Management Newdelhi
Month/Year: 19 April 2024
Name of the Awards/Achievements/Others: BEST PAPER AWARD in a national conference
Description: The Impact of Emotional Advertising towards Purchase Intention of Home Appliances Products in India
Organisation: Apeejay School of Management New Delhi
Month/Year: 02 February 2024
Type of Book: CHAPTER
Title : AI-Enabled Agile Internet of Things for Sustainable FinTech Ecosystems
ISBN: 1668441764
Month/Year: Jun 2022
Type of Book: CHAPTER
Title : Concepts, Technologies, Challenges, and the Future of Web 3
ISBN: 9781668499191
Month/Year: Oct 2023
Type of Book: CHAPTER
Title : Human-Machine Collaboration and Emotional Intelligence in Industry 5.0
ISBN:
Month/Year: May 2024
Type of Book: CHAPTER
Title : AI, Blockchain, and Metaverse in Hospitality and Tourism Industry 4.0: Case Studies and Analysis
ISBN: 978-104011988-4
Month/Year: Sep 2024
Type of Book: CHAPTER
Title : Multiple-Criteria Decision-Making (MCDM) Techniques and Statistics in Marketing
ISBN: 9798369391228
Month/Year: Mar 2025
Type of Book: CHAPTER
Title : Strategic Brand Management in the Age of AI and Disruption
ISBN: 10.4018/979-8-3693-9461-8
Month/Year: Apr 2025
Type of Book: CHAPTER
Title : Navigating AI and the Metaverse in Scientific Research
ISBN: 9798337303406
Month/Year: May 2025
Type of Book: CHAPTER
Title : Adapting Global Communication and Marketing Strategies to Generative AI
ISBN:
Month/Year: Aug 2025
Inventors: BABITA JHA, GAURAV GUPTA, MAHESH CHANDRA JOSHI, PANKAJ DHAUNDIYAL, PRATIBHA GIRI
Type of Specification: PUBLISHED
Granted/Awarded Date: -
Publication/Application Date: -
Application/Filing Date: 28-Nov-2021
Publication Number: 202111055024 A
Patent Number: 202111055024 A
Field of Invention: Academic Model Building ( Management )
Inventors: AKHILESH TIWARI, DEEKSHA GUPTA GANGULY, PRATIBHA GIRI, SESHANWITA DAS, SHIVANI CHAUDHRY, TAPAS DAS
Type of Specification: PUBLISHED
Granted/Awarded Date: -
Publication/Application Date: 11-Feb-2022
Application/Filing Date: 05-Feb-2022
Publication Number: 202211006218
Patent Number: 202211006218
Field of Invention: COMMUNICATION
Inventors: PANKAJ DHAUNDIYAL, PRATIBHA GIRI
Type of Specification: PUBLISHED
Granted/Awarded Date: 22-Jul-2022
Publication/Application Date: 22-Jul-2022
Application/Filing Date: 10-Jul-2022
Publication Number: 202211039578 A
Patent Number: 45548
Field of Invention: Marketing
Inventors: DEBORA DHANYA A, PRATIBHA GIRI, RANJEET KUMAR MISHRA , SESHANWITA DAS, SURBHI SRIVASTAVA, TABASSUM , TAPAS DAS
Type of Specification: PUBLISHED
Granted/Awarded Date: -
Publication/Application Date: 14-Oct-2022
Application/Filing Date: 20-Aug-2022
Publication Number: 202221047470 A
Patent Number: 65167
Field of Invention: Finance
Inventors: PRATIBHA GIRI
Type of Specification: PUBLISHED
Granted/Awarded Date: -
Publication/Application Date: 05-May-2023
Application/Filing Date: 11-Apr-2023
Publication Number: 202341026937 A
Patent Number: 202341026937 A
Field of Invention: Management
Inventors: BABITA JHA, DEBORA DHANYA A, PRATIBHA GIRI
Type of Specification: PUBLISHED
Granted/Awarded Date: -
Publication/Application Date: 05-May-2023
Application/Filing Date: 04-Apr-2023
Publication Number: 202321025384 A
Patent Number: 202321025384 A
Field of Invention: CSR
Type of the Program: CONFERENCES
Role: PRESENTER
Title: CREATIVE INDUSTRIES IN THE AGE OF GIG WORK AND DIGITAL PLATFORMS
Date: 2026-02-06
Organising Institution: INTEGRATED INSTITUTE OF MANAGEMENT AND TECHNOLOGY
Level: —
Type of the Program: CONFERENCES
Role: PRESENTER
Title: Evaluating the impact of Remote Work Studies on Employee Performance and Retention in IT Companies
Date: 2025-10-31
Organising Institution: MANAV RACHNA INTERNATIONAL INSTITUTE OF RESEARCH AND STUDIES
Level: INTERNATIONAL
Type of the Program: CONFERENCES
Role: CHAIR
Title: 2nd International Conference on Sustainable Business Practices and Innovative Models (ICSBPIM)
Date: 2025-04-23
Organising Institution: CHRIST (Deemed to be University)
Level: INTERNATIONAL
Type of the Program: CONFERENCES
Role: PRESENTER
Title: Human Bias in Algorithmic Trading: Evaluating Behavioral Finance Impacts on Automated Systems
Date: 2024-11-15
Organising Institution: Integral University, Lucknow
Level: INTERNATIONAL
Type of the Program: CONFERENCES
Role: PRESENTER
Title: Utilizing Machine Learning to Analyze Investor Sentiment and Detect Market Anomalies
Date: 2024-11-15
Organising Institution: Integral University, Lucknow
Level: INTERNATIONAL
Type of the Program: CONFERENCES
Role: PRESENTER
Title: Human Bias in Algorithmic Trading: Evaluating Behavioral Finance Impacts on Automated Systems
Date: 2024-11-15
Organising Institution: INTEGRAL UNIVERSITY LUCKNOW
Level: INTERNATIONAL
Type of the Program: CONFERENCES
Role: PRESENTER
Title: Utilizing Machine Learning to Analyze Investor Sentiment and Detect Market Anomalies
Date: 2024-11-15
Organising Institution: INTEGRAL UNIVERSITY LUCKNOW
Level: INTERNATIONAL
Type of the Program: CONFERENCES
Role: PRESENTER
Title: Generation Z Awareness Of Green Finance As An Investment Avenue
Date: 2024-04-19
Organising Institution: INSTITUTE OF MAEKETING AND MANAGEMENT
Level: NATIONAL
Type of the Program: CONFERENCES
Role: PRESENTER
Title: Leveraging Artificial Intelligence in Human Resources
Date: 2024-03-22
Organising Institution: Sanjay Bhokare Group of Institutions Miraj
Level: INTERNATIONAL
Type of the Program: CONFERENCES
Role: PRESENTER
Title: The Effect Of Digital Marketing On Consumer Behaviour
Date: 2024-03-22
Organising Institution: Sanjay Bhokare Group of Institutions MIRAJ MAHARASHTRA
Level: INTERNATIONAL
Type of the Program: CONFERENCES
Role: PRESENTER
Title: Impact of consumer behavior on customized clothing
Date: 2024-03-15
Organising Institution: Lloyd Group of Institutions, Greater Noida
Level: INTERNATIONAL
Type of the Program: CONFERENCES
Role: PRESENTER
Title: The Impact of Emotional Advertising towards Purchase Intention of Home Appliance Products in India
Date: 2024-02-02
Organising Institution: Apeejay School of Management
Level: NATIONAL
Type of the Program: CONFERENCES
Role: PRESENTER
Title: Study and Analysis of factors influencing FDI in Indian Commercial Real Estate Industry
Date: 2024-01-20
Organising Institution: Mangalmay Institute of Engineering and Technology
Level: INTERNATIONAL
Type of the Program: CONFERENCES
Role: PRESENTER
Title: Factors Affecting Consumer Food Choices Towards Sustainable Food Products
Date: 2024-01-20
Organising Institution: MANGALMAY INSTITUTE OF ENGINEERING AND TECHNOLOGY
Level: INTERNATIONAL
Type of the Program: CONFERENCES
Role: PRESENTER
Title: Study of Influencer Marketing in the Digital Era
Date: 2024-01-20
Organising Institution: MANGALMAY INSTITUTE OF ENGINEERING AND TECHNOLOGY
Level: INTERNATIONAL
Type of the Program: CONFERENCES
Role: PRESENTER
Title: Blockchain Technology: POW Vs POS Consensus Mechanism
Date: 2023-12-13
Organising Institution: SYMBIOSIS INSTITUTE OF MANAGEMENT STUDIES PUNE
Level: INTERNATIONAL
Type of the Program: CONFERENCES
Role: PRESENTER
Title: Predicting Work Environment and Job Environment Among Employees using Transfer Learning Approach
Date: 2023-12-11
Organising Institution: Mount Zion College Of Engineering And Technology
Level: INTERNATIONAL
Type of the Program: CONFERENCES
Role: PRESENTER
Title: Role Of Artificial Intelligence In Marketing
Date: 2023-06-30
Organising Institution: Gl Bajaj Institute Of Technology And Management Greater Noida
Level: INTERNATIONAL
Type of the Program: CONFERENCES
Role: PRESENTER
Title: A Study On The Effect Of Instagram Marketing On Fashion Industry During Covid
Date: 2023-03-25
Organising Institution:
Level: INTERNATIONAL
Type of the Program: CONFERENCES
Role: MODERATOR
Title:
Date: 2023-03-25
Organising Institution:
Level: INTERNATIONAL
Type of the Program: CONFERENCES
Role: PRESENTER
Title: A Study On Impact Of Brand Credibility On Sales And Perception Of The Brand
Date: 2023-03-23
Organising Institution:
Level: INTERNATIONAL
Type of the Program: CONFERENCES
Role: PRESENTER
Title: A study correlation between marketing and Financial performance of fortune 500 companies
Date: 2023-03-23
Organising Institution:
Level: INTERNATIONAL
Type of the Program: CONFERENCES
Role: PRESENTER
Title: A Study To Examine The Relevance Of Radical Candor-Caring Personally While Challenging Directly As A Culturalchange Agent In An Organization
Date: 2023-03-23
Organising Institution:
Level: INSTITUTIONAL
Type of the Program: CONFERENCES
Role: PRESENTER
Title: Future of Cryptocurrency in India
Date: 2022-12-17
Organising Institution: KJEI Trinity College of Engineering and Research Pune and Institute of Social Reforms and Higher Education UP
Level: INTERNATIONAL
Type of the Program: CONFERENCES
Role: PRESENTER
Title: Web Platforms for Fintech Products promotion
Date: 2022-11-07
Organising Institution: Department of Electrical Engineering, School of Engineering and Technology, Central University of Haryana
Level: INTERNATIONAL
Type of the Program: CONFERENCES
Role: PRESENTER
Title: Emerging Trends In Block Chain Technology
Date: 2022-09-29
Organising Institution: St. Ann's College of Engineering, Hyderabad
Level: INTERNATIONAL
Type of the Program: CONFERENCES
Role: PRESENTER
Title: Coronavirus Pandemic: Transforming the Future of Education across the Globe
Date: 2022-06-25
Organising Institution: Chatrapati Shahu Maharaj University
Level: NATIONAL
Type of the Program: CONFERENCES
Role: PRESENTER
Title: Five years of Demonetization and its Impact on India Economy
Date: 2022-06-24
Organising Institution: Sanjay Bhokare Group Of Institutions Miraj
Level: INTERNATIONAL
Type of the Program: CONFERENCES
Role: PRESENTER
Title: A road to become successful in the fashion industry of China: A case study of Zara
Date: 2021-11-29
Organising Institution: Spast Foundation And Associated Partner Institutions
Level: INTERNATIONAL
Type of the Program: CONFERENCES
Role: PRESENTER
Title: A study on Indian Donation Based Crowd Funding Platform(s) During Covid 19
Date: 2021-10-04
Organising Institution: CBL UNIVERSITY BHIWANI
Level: NATIONAL
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