Faculty

Profile

Dr UPASANA GUPTA

MBA, MA, PhD


BUSINESS AND MANAGEMENT (NCR)
DELHI NCR CAMPUS

Sl.No. Title Name of Periodical Periodicity Date
How effective leaders can respond to critism Business Manager Monthly 01/06/2023
Sl.No. Title Name of Journal Date of Publication Volume No/Issue No/Page No
1 Analysing the Impact of Perceived Risk, Trust and Past Purchase Satisfaction on Repurchase Intentions in Case of Online Grocery Shopping in India Global Business Review 06-Aug-2023 / /

Additional information

Category
Sole Authored /Co Authored
Author Name (s) UPASANA GUPTA,NAVEEN KUMAR
Title of Article Analysing the Impact of Perceived Risk, Trust and Past Purchase Satisfaction on Repurchase Intentions in Case of Online Grocery Shopping in India
Name of Journal Global Business Review
Volume No
Issue No
Page No
URL https://journals.sagepub.com/home/GBR
Date of Publication 06-Aug-2023
2 Rethinking Innovation Strategies for rural markets in India: focus and imperatives IUP Journal of Business Strategy 01-Dec-2022 19 / 3 /

Additional information

Category
Sole Authored /Co Authored
Author Name (s) UPASANA GUPTA,DR. SUBHO CHATTOPADHYAY,DR. INDRANIL BOSE
Title of Article Rethinking Innovation Strategies for rural markets in India: focus and imperatives
Name of Journal IUP Journal of Business Strategy
Volume No 19
Issue No 3
Page No
URL https://iupindia.in/Business_Strategy.asp
Date of Publication 01-Dec-2022
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Sl.No. Type of Program Role Name of Program Title of Paper Date Organising Institution Level
1 Conference Presenter International Research Conference 2023 An empirical investigation of gratifications that influence the consumer purchase intention through live streaming on social media  25/11/2023 Lal Bahadur Shastri Institute of Management International
2 Conference Presenter International Conference Sustainable Business Practices And Innovative Models - 2023 Impact Of Hedonic, Utilitarian, Social, And Network Gratification On Consumer Purchase Intention Through Live Streaming On Social Media 23/03/2023 Christ University International
Sl.No. Title of the Program Name of the Program Date Name of the Institution
Sl.No. Title Genre Producer Copyrights
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Sl.No. Title Name of Student Institution Month Year
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1 Institutional Storytelling: Towards Building Effective Campus Narratives Vignette Windows: A Writer's Guide, CHRIST (Deemed to be University) Institutional 27/10/2023
2 Business to Business Marketing NPTEL Swayam Course by IIT Rorkee National 31/07/2023
3 Outcome Based Education: Learning and Assessment under NEP 2020 IMS Ghaziabad National 31/07/2023
4 Business to Business Marketing NPTEL-AICTE National 31/07/2023
5 One week FDP on Innovative tools in Information Technology and Management Discipline for enhancing education and research IIMT College of Management in association with Indian Economic Association National 25/07/2023
6 Application of Python in Business and Management School of Business and Management, Christ University Institutional 01/07/2023
7 Tech-Savvy Educators:Embracing Digital Tools for Enhanced Teaching and Learning Christ University Delhi-NCR Campus Institutional 21/06/2023
8 e-content development HRDC, Christ University Institutional 28/11/2022
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