Faculty Details

faculty

Dr SMRITI MATHUR

Specialization : Commerce

Qualification : MCom, PhD

Department : SCHOOL OF BUSINESS AND MANAGEMENT

Campus : DELHI NCR CAMPUS

Dr. Smriti Mathur is a distinguished academic in the MBA department at Christ University, Delhi NCR Campus. She is deeply engaged in research and regularly attends conferences to expand her knowledge. Her research papers are published in top journals like ABDC, Web of Science, Scopus, and UGC-CARE. Dr. Mathur has won two Best Paper awards for her academic contributions. Her current research interests include digital marketing, consumer behavior, green marketing, and marketing technology. She was involved in an international project as an Academic Associate, developing content for Cost and Management Accounting. Dr. Mathur holds a patent and serves on the editorial boards of high-impact marketing journals. She also reviews for prestigious journals, such as the International Journal of Consumer Studies and the Journal of Retailing and Consumer Services. Additionally, she is a member of the American Marketing Association.

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Articles in Periodicals

Articles in Journals

2024

Name of Journal: Journal of Computer Information Systems

Date Of Publication: 26-Aug-2024

Category: Article in Research Journal

Volume No/Issue No/Page No:

Sole Authored /Co Authored: Co-Author

Author Name (s): SMRITI MATHUR,CHRISTINA SANCHITA SHAH,SUSHANT VISHNOI

URL: https://www.tandfonline.com/journals/ucis20

Indexing Agency: ABDC, SCOPUS and Web of Science

Name of Journal: Journal of Information & Knowledge Management

Date Of Publication: 24-Dec-2024

Category: Article in Research Journal

Volume No/Issue No/Page No:

Sole Authored /Co Authored: Co-Author

Author Name (s): SMRITI MATHUR,ALOK TEWARI,AVINASH SRIVASTAVA,VIMAL CHANDRA,SUSHANT VISHNOI,PREETI SHARMA

URL: https://www.worldscientific.com/worldscinet/jikm

Indexing Agency: ABDC, SCOPUS and Web of Science

Name of Journal: International Journal of Productivity and Quality Management

Date Of Publication: 21-Oct-2024

Category: Article in Research Journal

Volume No/Issue No/Page No: 43/3/300 - 319

Sole Authored /Co Authored: Co-Author

Author Name (s): SMRITI MATHUR,SUSHANT KUMAR VISHNOI,NAVEEN VIRMANI,TEENA BAGGA,AMIT BHATI

URL: https://www.inderscienceonline.com/journal/ijpqm

Indexing Agency: Scopus

Name of Journal: Prabandhan: Indian Journal of Management

Date Of Publication: 15-Mar-2024

Category: Article in Research Journal

Volume No/Issue No/Page No: 17/3/26 - 47

Sole Authored /Co Authored: Co-Author

Author Name (s): SMRITI MATHUR,SUSHANT VISHNOI,TEENA BAGGA,ANAND MITTAL,ARJUN MITTAL

URL: https://indianjournalofmanagement.com/index.php/pijom/index

Indexing Agency: Scopus

Name of Journal: Journal of International Education in Business

Date Of Publication: 10-Dec-2024

Category: Article in Research Journal

Volume No/Issue No/Page No: 18/01/102 - 126

Sole Authored /Co Authored: Co-Author

Author Name (s): SMRITI MATHUR,ALOK TEWARI,SUSHANT VISHNOI,VAISHALI AGARWAL

URL: https://www.emerald.com/insight/publication/issn/2046-469x

Indexing Agency: ABDC and SCOPUS

Name of Journal: International Journal of Data Analysis Techniques and Strategies

Date Of Publication: 01-May-2024

Category: Article in Research Journal

Volume No/Issue No/Page No: 16/2/162 - 180

Sole Authored /Co Authored: Co-Author

Author Name (s): SMRITI MATHUR,SUSHANT KR. VISHNOI,TEENA BAGGA, ABHISHEK SINGHAL,PANKAJ RAWAL,SANJEEV SHARMA,RAJESH YADAV

URL: https://www.inderscience.com/jhome.php?jcode=ijdats

Indexing Agency: Scopus

2023

Name of Journal: Engineering, Construction and Architectural Management

Date Of Publication: 10-Sep-2023

Category: Article in Research Journal

Volume No/Issue No/Page No:

Sole Authored /Co Authored: Co-Author

Author Name (s): SMRITI MATHUR,SHUMANK DEEP,SUSHANT VISHNOI,RADHIKA MALHOTRA,HRISHIKESH YAWALE,AMIT KUMAR,ANJU SINGLA

URL: https://www.emerald.com/insight/content/doi/10.1108/ECAM-04-2023-0327/full/html?skipTracking=true

Indexing Agency: ABDC, SCOPUS and Web of Science

2025

Name of Journal: Journal of Computer Information Systems

Date Of Publication: 06-May-2025

Category: Article in Research Journal

Volume No/Issue No/Page No:

Sole Authored /Co Authored: Co-Author

Author Name (s): SMRITI MATHUR,CHRISTINA SANCHITA SHAH,SUSHANT VISHNOI,ALOK TEWARI

URL: https://www.tandfonline.com/doi/full/10.1080/08874417.2025.2496315?src=exp-la

Indexing Agency: ABDC, SCOPUS and Web of Science

Name of Journal: International Journal of Information and Learning Technology

Date Of Publication: 01-Jan-2025

Category: Article in Research Journal

Volume No/Issue No/Page No:

Sole Authored /Co Authored: Co-Author

Author Name (s): SMRITI MATHUR,DURGANSH SHARMA,VANDANA ANAND,SUSHANT KUMAR VISHNOI

URL: https://www.emerald.com/insight/publication/issn/2056-4880

Indexing Agency: ABDC, SCOPUS and Web of Science

Blog

Invited Talks

Films / Videos / Documentaries

MPhil/PhD Guided/Adjudicated

Research Project

Workshop / FDP / Training Programme

2024

Name of the Workshop/FDP/Training Programme: Pedagogical Innovation in Management Education

Name of the Organiser: Christ University

Level:

Role: Participant

Date: 2024-11-21

Name of the Workshop/FDP/Training Programme: Strategic Integration of Digital Innovations and AI in Education, Research and Professional Development"

Name of the Organiser: Christ University

Level: National

Role: Participant

Date: 2024-06-24

Name of the Workshop/FDP/Training Programme: Data Analysis using R and NVIVO

Name of the Organiser: Christ University

Level: National

Role: Participant

Date: 2024-06-18

Name of the Workshop/FDP/Training Programme: Smart Investing

Name of the Organiser: SCHOOL OF BUSINESS AND MANAGEMENT (MBA)

Level:

Role: Participant

Date: 2024-04-04

Name of the Workshop/FDP/Training Programme: 3-Day Intensive Research Training Workshop hosted by CAPS

Name of the Organiser: Christ University

Level: Institutional

Role: Participant

Date: 2024-01-04

2023

Name of the Workshop/FDP/Training Programme: Quality Assurance for Accreditations

Name of the Organiser: Christ University

Level: Institutional

Role: Participant

Date: 2023-12-12

Awards / Achievements /Others

2024

Name of the Awards/Achievements/Others: Reviewer Certificate

Description:

Organisation: Cogent Business and Management

Month/Year: 05 January 2024

2023

Name of the Awards/Achievements/Others: Panelist in Two Day National Seminar on Building Startup Ecosystem and Incubation Centers for Sustainable Livelihood Development in Youth

Description: Recognized for being the Panelist in ICSSR Sponsored National Seminar

Organisation: Manav Rachna International Institute of Research and Studies

Month/Year: 01 September 2023

Books

Book Chapters

2024

Type of Book: Article

Title : IEEE Xplore

ISBN: 979-8-3503-5035-7

Month/Year: May 2024

2023

Type of Book: Chapter

Title : Transfer, Diffusion and Adoption of Next-Generation Digital Technologies

ISBN:

Month/Year: Dec 2023

Case Study

Patents

Participation in Seminars/Conferences/Symposium

2024

Type of the Program: Conference


Role: Presenter


Title: Factors Influencing Purchase Intention of Organic Coffee.


Date: 2024-10-01


Organising Institution: BML MUNJAL University


Level: International


2023

Type of the Program: Conference


Role: Presenter


Title: Continuance Intention of ChatGPT Use by Students


Date: 2023-12-15


Organising Institution: IIM NAGPUR


Level: International


Own MPhil / PhD Thesis

Consultancy

Copyright

Cases / Notes / Working Papers

Chapters / Articles in Books

Conferences / Seminars Attended

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