Dr. Smriti Mathur is a distinguished academic in the MBA department at Christ University, Delhi NCR Campus. She is deeply engaged in research and regularly attends conferences to expand her knowledge. Her research papers are published in top journals like ABDC, Web of Science, Scopus, and UGC-CARE. Dr. Mathur has won two Best Paper awards for her academic contributions. Her current research interests include digital marketing, consumer behavior, green marketing, and marketing technology. She was involved in an international project as an Academic Associate, developing content for Cost and Management Accounting. Dr. Mathur holds a patent and serves on the editorial boards of high-impact marketing journals. She also reviews for prestigious journals, such as the International Journal of Consumer Studies and the Journal of Retailing and Consumer Services. Additionally, she is a member of the American Marketing Association.
