The 3 year BBA program is designed to provide holistic development to students for meeting the challenges of 21st Century. The specialisation includes marketing, finance, human resource and entrepreneurship development.

The program is aimed to produce graduates who have conceptual clarity, analytical ability, critical thinking and communication skills. It also enables the students to develop a positive attitude for excellent performance and committed service. The program equips the students
with the right knowledge, skills and attitudes. They not only gain theoretical knowledge to design sustainable solutions to real-world problems but also experience practical training in various fields.

Aimed at the holistic development of the students, the program facilitates participation in various National and International fests. It also conducts many curricular and co-curricular activities on a regular basis. Social responsibility is a thrust area and students are encouraged to participate in community development initiatives.